BMF is named US firm for wine brand The Hidden Sea. The agency will serve as a strategic communications partner in launching the brand in the United States and helping consumers connect with The Hidden Sea’s mission: to remove one billion single-use plastic bottles from the ocean by 2030. For every wine bottle sold across The Hidden Sea’s three varietals (Red Blend, Rosé, and Chardonnay), the brand will remove and recycle the equivalent of 10 single-use plastic bottles from oceans and waterways. Since July 2020, the company says it has removed over 13.7 million bottles.
APO Group is collaborating with the Symposium of Episcopal Conferences of Africa and Madagascar to provide media and public relations support to the Catholic Church in Africa. The project is being carried out in collaboration with the Vatican Dicastery for Communications in Rome and the Pan-African Episcopal Committee for Social Communications (CEPACS). The scope of work will include bringing greater cohesion to the Church’s communications strategy as well as presenting news and information about the life of the Church in Africa to a global audience. “Through APO Group’s training and communications expertise, our episcopal conferences and officials can better deliver our message to the very heart of Africa and the world,” said Most Reverend Emmanuel Badejo, Bishop of Oyo (Nigeria), president of CEPACS and member of the Vatican Dicastery for Communications.
THE rAVe Agency, which serves the AV, UCC and digital signage industries, comes on board as agency of record for CEDIA Expo, a trade show focused on smart home technology. The agency will work to elevate the profile of CEDIA Expo through strategic and integrated public relations, social media marketing and live-event production. CEDIA Expo, which is owned by Emerald Expositions, will take place at the Kay Bailey Hutchison Convention Center in Dallas, from Sept. 29 to Oct. 1. “With THE rAVe Agency, we look forward to introducing new, vibrant ideas to elevate our brand and relationships with technology integrators, designers and construction professionals,” said group vice president for CEDIA Expo Jason McGraw.
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