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BMF is named US firm for wine brand The Hidden Sea. The agency will serve as a strategic communications partner in launching the brand in the United States and helping consumers connect with The Hidden Sea’s mission: to remove one billion single-use plastic bottles from the ocean by 2030. For every wine bottle sold across The Hidden Sea’s three varietals (Red Blend, Rosé, and Chardonnay), the brand will remove and recycle the equivalent of 10 single-use plastic bottles from oceans and waterways. Since July 2020, the company says it has removed over 13.7 million bottles.
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APO Group is collaborating with the Symposium of Episcopal Conferences of Africa and Madagascar to provide media and public relations support to the Catholic Church in Africa. The project is being carried out in collaboration with the Vatican Dicastery for Communications in Rome and the Pan-African Episcopal Committee for Social Communications (CEPACS). The scope of work will include bringing greater cohesion to the Church’s communications strategy as well as presenting news and information about the life of the Church in Africa to a global audience. “Through APO Group’s training and communications expertise, our episcopal conferences and officials can better deliver our message to the very heart of Africa and the world,” said Most Reverend Emmanuel Badejo, Bishop of Oyo (Nigeria), president of CEPACS and member of the Vatican Dicastery for Communications.
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THE rAVe Agency, which serves the AV, UCC and digital signage industries, comes on board as agency of record for CEDIA Expo, a trade show focused on smart home technology. The agency will work to elevate the profile of CEDIA Expo through strategic and integrated public relations, social media marketing and live-event production. CEDIA Expo, which is owned by Emerald Expositions, will take place at the Kay Bailey Hutchison Convention Center in Dallas, from Sept. 29 to Oct. 1. “With THE rAVe Agency, we look forward to introducing new, vibrant ideas to elevate our brand and relationships with technology integrators, designers and construction professionals,” said group vice president for CEDIA Expo Jason McGraw.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
