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| Josh Weinberg |
The American Geophysical Union names Josh Weinberg as VP of strategic communications and marketing. Weinberg most recently headed sales marketing strategy for broadcast media company TEGNA. Before that, he held leadership roles at The Walt Disney Company/National Geographic, Warner Bros. Discovery and the BBC. At the AGU, Weinberg will lead global integrated marketing, media and brand strategies to support the organization’s mission for research, discovery and solutions in addressing climate change. “He brings a wealth of knowledge, creativity and proven results in shaping brands and developing compelling content to advance important issues,” said AGU executive director and CEO Randy Fiser.
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| Jennifer Tolkachev |
BOCA Communications, which focuses on B2B high tech and medtech innovators, appoints Jennifer Tolkachev as vice president. Tolkachev comes to the agency from inbound marketing agency SmartBug Media, where she was director of public relations. She was previously creative director at Sprout Creative and director of PR at JKT Communications. At BOCA, Tolkachev it tasked with helping to grow the company’s Southern California practice and recruit talent. “She brings a diverse marketing and PR background to the agency, which will ultimately benefit all of our clients,” said BOCA founder Kathleen Shanahan.
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| Lauren Cohen |
Lumicell, which develops imaging technologies for cancer surgery, hires Lauren Cohen as vice president of marketing and communications. Cohen comes to the company after 17 years at Boston Scientific, where she most recently served as director, global digital marketing. In her new post, she will be part of a commercial team preparing the launch of the company’s Lumicell Direct Visualization System. “Lauren’s experience in launching women’s health and medical device technologies will be instrumental as we focus on bringing our innovative Lumicell DVS to market,” said company president and CEO Kevin Hershberger.
Redpoint adds Inn By The Sea, a resort on the coast of Cape Elizabeth, Maine, to its client roster... Red Lorry Yellow Lorry is named U.S PR agency of record for Halter, which develops GPS-enabled collars that deliver virtual fencing and guidance for cattle... Junipr Public Relations and R-to-V Marketing team up to raise the profile of boutique hotel The Belfry House.
The Pollack Group is named AOR for Tower Cancer Research Foundation, a nonprofit advancing cancer research, supporting patients and families, and educating communities to improve cancer care across the U.S... Firecracker PR signs high-luxury lifestyle brand Magnifica and its parent corporation CIG Companies, which develops, builds and funds large sustainable and real estate projects... MMGY Wagstaff is engaged by wine producer Gérard Bertrand Group as PR and marketing agency of record for the US... Laura Davidson Public Relations lands lands Castle Hill Inn in Newport, RI.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
