 |
| Josh Weinberg |
The American Geophysical Union names Josh Weinberg as VP of strategic communications and marketing. Weinberg most recently headed sales marketing strategy for broadcast media company TEGNA. Before that, he held leadership roles at The Walt Disney Company/National Geographic, Warner Bros. Discovery and the BBC. At the AGU, Weinberg will lead global integrated marketing, media and brand strategies to support the organization’s mission for research, discovery and solutions in addressing climate change. “He brings a wealth of knowledge, creativity and proven results in shaping brands and developing compelling content to advance important issues,” said AGU executive director and CEO Randy Fiser.
 |
| Jennifer Tolkachev |
BOCA Communications, which focuses on B2B high tech and medtech innovators, appoints Jennifer Tolkachev as vice president. Tolkachev comes to the agency from inbound marketing agency SmartBug Media, where she was director of public relations. She was previously creative director at Sprout Creative and director of PR at JKT Communications. At BOCA, Tolkachev it tasked with helping to grow the company’s Southern California practice and recruit talent. “She brings a diverse marketing and PR background to the agency, which will ultimately benefit all of our clients,” said BOCA founder Kathleen Shanahan.
 |
| Lauren Cohen |
Lumicell, which develops imaging technologies for cancer surgery, hires Lauren Cohen as vice president of marketing and communications. Cohen comes to the company after 17 years at Boston Scientific, where she most recently served as director, global digital marketing. In her new post, she will be part of a commercial team preparing the launch of the company’s Lumicell Direct Visualization System. “Lauren’s experience in launching women’s health and medical device technologies will be instrumental as we focus on bringing our innovative Lumicell DVS to market,” said company president and CEO Kevin Hershberger.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
