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| Josh Weinberg |
The American Geophysical Union names Josh Weinberg as VP of strategic communications and marketing. Weinberg most recently headed sales marketing strategy for broadcast media company TEGNA. Before that, he held leadership roles at The Walt Disney Company/National Geographic, Warner Bros. Discovery and the BBC. At the AGU, Weinberg will lead global integrated marketing, media and brand strategies to support the organization’s mission for research, discovery and solutions in addressing climate change. “He brings a wealth of knowledge, creativity and proven results in shaping brands and developing compelling content to advance important issues,” said AGU executive director and CEO Randy Fiser.
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| Jennifer Tolkachev |
BOCA Communications, which focuses on B2B high tech and medtech innovators, appoints Jennifer Tolkachev as vice president. Tolkachev comes to the agency from inbound marketing agency SmartBug Media, where she was director of public relations. She was previously creative director at Sprout Creative and director of PR at JKT Communications. At BOCA, Tolkachev it tasked with helping to grow the company’s Southern California practice and recruit talent. “She brings a diverse marketing and PR background to the agency, which will ultimately benefit all of our clients,” said BOCA founder Kathleen Shanahan.
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| Lauren Cohen |
Lumicell, which develops imaging technologies for cancer surgery, hires Lauren Cohen as vice president of marketing and communications. Cohen comes to the company after 17 years at Boston Scientific, where she most recently served as director, global digital marketing. In her new post, she will be part of a commercial team preparing the launch of the company’s Lumicell Direct Visualization System. “Lauren’s experience in launching women’s health and medical device technologies will be instrumental as we focus on bringing our innovative Lumicell DVS to market,” said company president and CEO Kevin Hershberger.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
Racepoint Global is selected as communications agency for Velaura AI, a company developing ultra-low-power silicon and software technologies for data centers and emerging Physical AI applications... V2 Communications signs on to work with Bevi, Cielo and Treefera... Colangelo & Partners is named AOR for for independent fine wine retailer Tribeca Wine Merchants, which is celebrating its 25th anniversary.
FINN Partners is named public relations agency of record for SUSE, which provides enterprise open-source solutions... Lou Hammond Group signs on to work with the West Virginia Department of Tourism... Wireside Communications adds Xscape Photonics, Salience Labs and Aria Networks to its client roster.
