The American Geophysical Union names Josh Weinberg as VP of strategic communications and marketing. Weinberg most recently headed sales marketing strategy for broadcast media company TEGNA. Before that, he held leadership roles at The Walt Disney Company/National Geographic, Warner Bros. Discovery and the BBC. At the AGU, Weinberg will lead global integrated marketing, media and brand strategies to support the organization’s mission for research, discovery and solutions in addressing climate change. “He brings a wealth of knowledge, creativity and proven results in shaping brands and developing compelling content to advance important issues,” said AGU executive director and CEO Randy Fiser.
BOCA Communications, which focuses on B2B high tech and medtech innovators, appoints Jennifer Tolkachev as vice president. Tolkachev comes to the agency from inbound marketing agency SmartBug Media, where she was director of public relations. She was previously creative director at Sprout Creative and director of PR at JKT Communications. At BOCA, Tolkachev it tasked with helping to grow the company’s Southern California practice and recruit talent. “She brings a diverse marketing and PR background to the agency, which will ultimately benefit all of our clients,” said BOCA founder Kathleen Shanahan.
Lumicell, which develops imaging technologies for cancer surgery, hires Lauren Cohen as vice president of marketing and communications. Cohen comes to the company after 17 years at Boston Scientific, where she most recently served as director, global digital marketing. In her new post, she will be part of a commercial team preparing the launch of the company’s Lumicell Direct Visualization System. “Lauren’s experience in launching women’s health and medical device technologies will be instrumental as we focus on bringing our innovative Lumicell DVS to market,” said company president and CEO Kevin Hershberger.