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Landor & Fitch signs on with The Container Store to lead the brand positioning of the company's acquisition of Closet Works and demonstrate how it fits under The Container Store Custom Closets umbrella. In addition to working on positioning and architecture of the brand, Landor & Fitch will help with building a user-friendly web experience that highlights the company's custom services while balancing form, function, and education. "Through Landor & Fitch's extensive retail and branding expertise, we will be able to usher a new brand into the market and clearly communicate The Container Store offers premium custom spaces to transform any area of your home," said The Container Store's chief marketing officer Melissa Collins.
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Allison+Partners is engaged by GE Appliances to build affinity for its brands and drive growth in the market through earned media relations strategy, influencer engagement, experiential events and product launches. The firm has also been tabbed by Wells Enterprises as public relations agency of record for two of its brands, Blue Bunny (ice cream) and Bomb Pop (ice pops). The agency's scope of work will include experiential activations and influencer marketing. The accounts will be handled out of Allison+Partners' Chicago office.
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M&C Saatchi Sport & Entertainment North America is selected as earned media agency of record for footwear and apparel training brand NOBULL. The agency will lead storytelling across NOBULL's product portfolio and through its roster of athletes, which includes New England Patriots quarterback Mac Jones and Nathan MacKinnon of the Colorado Avalanche. It will also promote the brand's partnerships, including the PGA TOUR and CrossFit, and be responsible for executive thought leadership and corporate communications. "With their extensive knowledge and expertise in the sports and fitness industry, we know they are the right partner to help celebrate the NOBULL brand," said NOBULL chief marketing Todd Meleney.
MZ Group is selected to lead a strategic investor relations and financial communications program across all key markets for Playboy... Marketbridge is named B2B agency of record for the commercial display and IT solutions division of LG Electronics USA... ChizSix Marketing & Media, a Toronto-based firm, picks up Sakar, which licenses over forty major entertainment and lifestyle brands across sectors including digital cameras, drones, audio products and skateboards. 
The Pollack Group is named national PR partner for CrossFit.... Tier One Partners is engaged by Apex Fintech Solutions to amplify brand awareness, elevate executive thought leadership, and position Apex as a leading voice in the global financial technology ecosystem... CIIC PR is appointed agency of record for Aimbridge All-Inclusive, which has properties throughout North America.
Nicholas & Lence Communications handles PR for NYC Winter Outing... Burson is appointed to lead integrated communications for the Norwegian Seafood Council in Japan... McLean Media lands Lofty Pops, a Michigan-based handcrafted ice pop brand... Xhibition teams with Zambia Luxury Lodge Collection, a portfolio of luxury safari lodges.
Plus Communications, a well-connected Republican shop, signs a six-month pact to provide PR services to Israel’s Ministry of Finance.
Notified renews its exclusive partnership with Nasdaq... Marketing Maven is selected to lead messaging development and media outreach for KoreInside... Ripley PR, which works with clients in the skilled trades, B2B tech and manufacturing sectors, wins PR duties for ServiceForge.
