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Landor & Fitch signs on with The Container Store to lead the brand positioning of the company's acquisition of Closet Works and demonstrate how it fits under The Container Store Custom Closets umbrella. In addition to working on positioning and architecture of the brand, Landor & Fitch will help with building a user-friendly web experience that highlights the company's custom services while balancing form, function, and education. "Through Landor & Fitch's extensive retail and branding expertise, we will be able to usher a new brand into the market and clearly communicate The Container Store offers premium custom spaces to transform any area of your home," said The Container Store's chief marketing officer Melissa Collins.
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Allison+Partners is engaged by GE Appliances to build affinity for its brands and drive growth in the market through earned media relations strategy, influencer engagement, experiential events and product launches. The firm has also been tabbed by Wells Enterprises as public relations agency of record for two of its brands, Blue Bunny (ice cream) and Bomb Pop (ice pops). The agency's scope of work will include experiential activations and influencer marketing. The accounts will be handled out of Allison+Partners' Chicago office.
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M&C Saatchi Sport & Entertainment North America is selected as earned media agency of record for footwear and apparel training brand NOBULL. The agency will lead storytelling across NOBULL's product portfolio and through its roster of athletes, which includes New England Patriots quarterback Mac Jones and Nathan MacKinnon of the Colorado Avalanche. It will also promote the brand's partnerships, including the PGA TOUR and CrossFit, and be responsible for executive thought leadership and corporate communications. "With their extensive knowledge and expertise in the sports and fitness industry, we know they are the right partner to help celebrate the NOBULL brand," said NOBULL chief marketing Todd Meleney.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
