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Landor & Fitch signs on with The Container Store to lead the brand positioning of the company's acquisition of Closet Works and demonstrate how it fits under The Container Store Custom Closets umbrella. In addition to working on positioning and architecture of the brand, Landor & Fitch will help with building a user-friendly web experience that highlights the company's custom services while balancing form, function, and education. "Through Landor & Fitch's extensive retail and branding expertise, we will be able to usher a new brand into the market and clearly communicate The Container Store offers premium custom spaces to transform any area of your home," said The Container Store's chief marketing officer Melissa Collins.
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Allison+Partners is engaged by GE Appliances to build affinity for its brands and drive growth in the market through earned media relations strategy, influencer engagement, experiential events and product launches. The firm has also been tabbed by Wells Enterprises as public relations agency of record for two of its brands, Blue Bunny (ice cream) and Bomb Pop (ice pops). The agency's scope of work will include experiential activations and influencer marketing. The accounts will be handled out of Allison+Partners' Chicago office.
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M&C Saatchi Sport & Entertainment North America is selected as earned media agency of record for footwear and apparel training brand NOBULL. The agency will lead storytelling across NOBULL's product portfolio and through its roster of athletes, which includes New England Patriots quarterback Mac Jones and Nathan MacKinnon of the Colorado Avalanche. It will also promote the brand's partnerships, including the PGA TOUR and CrossFit, and be responsible for executive thought leadership and corporate communications. "With their extensive knowledge and expertise in the sports and fitness industry, we know they are the right partner to help celebrate the NOBULL brand," said NOBULL chief marketing Todd Meleney.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
