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| Chirfi Guindo |
Merck names Chirfi Guindo chief marketing officer of Merck Human Health, effective July 1. Guindo spent more than 25 years at Merck before leaving to become executive vice president and head of global product strategy and commercialization at Biogen in 2017. He has overseen global marketing for Merck’s HIV portfolio, and also led Merck’s Human Health businesses in Canada, the Netherlands and South Africa. In his new post, Guindo will be responsible for leading the development and implementation of Merck’s long-term strategy for the Human Health portfolio spanning oncology, vaccines, pharmaceutical and pipeline products. “He has deep experience and a proven track record in strategy, marketing and commercialization across primary care, specialty care and rare diseases, in both developed and developing markets,” said Merck CEO and president Robert M. Davis.
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| Pamela Levine |
Disney General Entertainment hires former 20th Century Fox and HBO marketing chief Pamela Levine as head of marketing for Disney Branded Television and National Geographic Content, effective June 27. Levine was most recently chief marketing officer at BookClub, a social platform for readers and authors. In her new post, she will lead Disney’s integrated internal agency across brand and creative marketing, strategy, publicity, media planning, digital/social, events, talent relations and awards. She will work on content for Disney+, as well as the Disney- and National Geographic-branded linear networks.
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| Karina Frayter |
XPO Logistics, a provider of freight transportation services, names Karina Frayter, vice president of public relations. Frayter joins the company from Macy’s, where she served as senior director of corporate and financial communications. Before that, Frayter was senior managing director and head of media at RF|Binder. She has also been a producer at CNBC and CNN.
FGS Global brings on HSBC's Jean-Manuel Richier as senior advisor to bolster its equity advisory, investor relations and transaction & financial communications capabilities across Europe... TEAM LEWIS names Danielle Malvesti SVP, strategy. Malvesti joins the agency from Cramer.... Durée & Company ups Abbie Lipton to vice president... LDWW promotes Michelle Poland, Channing Sizemore and Emma Stoneham to managing director.
Narrative Strategies hires Chris Bissex as a managing director. Bissex was most recently deputy director of public affairs for the Federal Trade Commission... Marino promotes Elizabeth Latino to COO and managing director.... The Charlotte Hornets hire Big 12 Conference chief brand & business officer Tyrel Kirkham as CMO.
Breakwater Strategy, a strategic insights and communications consultancy, brings on former CNN justice correspondent Jessica Schneider as a VP... Stratacomm, a DC-based firm, names Darren Scher chief operating and integration officer. Scher comes to the agency from Adfero, where he was most recently managing director... Dreamday hires Veronica Gauthier as SVP of growth... TextNow appoints Bonnie Herche as VP of marketing. Herche joins the company from Crain Communications.
DCI Group has hired Will Stevens, who has more than 20 years of
Imre names Fred Hickman EVP, group account lead. Hickman joins Imre from Klick, an agency that works with life sciences companies... Residence, a global network of creative companies, brings on Julian McBride as head of communications, a newly created role... Sherlock Communications, which has offices in Bogotå, Buenos Aires, Mexico City, Rio de Janeiro, Sao Paulo and Santiago, appoints Bianca Boucault, Maria Amelia Costa and Patricia Zylberman as managing directors.
