Merck names Chirfi Guindo chief marketing officer of Merck Human Health, effective July 1. Guindo spent more than 25 years at Merck before leaving to become executive vice president and head of global product strategy and commercialization at Biogen in 2017. He has overseen global marketing for Merck’s HIV portfolio, and also led Merck’s Human Health businesses in Canada, the Netherlands and South Africa. In his new post, Guindo will be responsible for leading the development and implementation of Merck’s long-term strategy for the Human Health portfolio spanning oncology, vaccines, pharmaceutical and pipeline products. “He has deep experience and a proven track record in strategy, marketing and commercialization across primary care, specialty care and rare diseases, in both developed and developing markets,” said Merck CEO and president Robert M. Davis.
Disney General Entertainment hires former 20th Century Fox and HBO marketing chief Pamela Levine as head of marketing for Disney Branded Television and National Geographic Content, effective June 27. Levine was most recently chief marketing officer at BookClub, a social platform for readers and authors. In her new post, she will lead Disney’s integrated internal agency across brand and creative marketing, strategy, publicity, media planning, digital/social, events, talent relations and awards. She will work on content for Disney+, as well as the Disney- and National Geographic-branded linear networks.
XPO Logistics, a provider of freight transportation services, names Karina Frayter, vice president of public relations. Frayter joins the company from Macy’s, where she served as senior director of corporate and financial communications. Before that, Frayter was senior managing director and head of media at RF|Binder. She has also been a producer at CNBC and CNN.