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CIIC PR checks in at Crescent Hotels & Resorts, an operator of hotels and resorts with over 100 properties in the United States & Canada. The agency will support Crescent Hotels & Resorts’ public relations and communications strategies in the US. CIIC will work to raise awareness of the company, as well as executing thought leadership campaigns and storytelling initiatives. In addition to operating hotels under the brand families of Marriott, Hilton, Hyatt and IHG, and a collection of independent lifestyle hotels and resorts under the Latitudes: Lifestyles by Crescent umbrella, Crescent includes the Crescent Restaurant Group.
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Zapwater Communications has been retained by Boyne Mountain Resort to launch SkyBridge Michigan, a 1,200-foot long, 118-foot high pedestrian suspension bridge being built at Boyne Mountain Resort in Boyne Falls, MI. The agency will oversee media relations and influencer services related to the project. SkyBridge Michigan is set to become the world’s longest timber-towered suspension bridge. Its design is a nod to the logging heritage of northern Michigan, with lumber sourced from neighboring Matelski Lumber.
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The Pub and Team One, both of which are part of the Publicis Groupe network, will handle brand strategy, creative, production and media duties in all U.S. markets for Redbubble, an online marketplace for print-on-demand products designed and sold by independent artists. The agencies will focus on raising overall awareness of the brand, especially with the Gen Z audience. “This partnership brings us the extra fierceness we need to punch above our weight in connecting unconventional content with provocative media - all at service to our newest audience, with the largest growing buying power in ecommerce history," said Redbubble vice president of brand Blake Bakanoff.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
