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CIIC PR checks in at Crescent Hotels & Resorts, an operator of hotels and resorts with over 100 properties in the United States & Canada. The agency will support Crescent Hotels & Resorts’ public relations and communications strategies in the US. CIIC will work to raise awareness of the company, as well as executing thought leadership campaigns and storytelling initiatives. In addition to operating hotels under the brand families of Marriott, Hilton, Hyatt and IHG, and a collection of independent lifestyle hotels and resorts under the Latitudes: Lifestyles by Crescent umbrella, Crescent includes the Crescent Restaurant Group.
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Zapwater Communications has been retained by Boyne Mountain Resort to launch SkyBridge Michigan, a 1,200-foot long, 118-foot high pedestrian suspension bridge being built at Boyne Mountain Resort in Boyne Falls, MI. The agency will oversee media relations and influencer services related to the project. SkyBridge Michigan is set to become the world’s longest timber-towered suspension bridge. Its design is a nod to the logging heritage of northern Michigan, with lumber sourced from neighboring Matelski Lumber.
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The Pub and Team One, both of which are part of the Publicis Groupe network, will handle brand strategy, creative, production and media duties in all U.S. markets for Redbubble, an online marketplace for print-on-demand products designed and sold by independent artists. The agencies will focus on raising overall awareness of the brand, especially with the Gen Z audience. “This partnership brings us the extra fierceness we need to punch above our weight in connecting unconventional content with provocative media - all at service to our newest audience, with the largest growing buying power in ecommerce history," said Redbubble vice president of brand Blake Bakanoff.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
