 |
CIIC PR checks in at Crescent Hotels & Resorts, an operator of hotels and resorts with over 100 properties in the United States & Canada. The agency will support Crescent Hotels & Resorts’ public relations and communications strategies in the US. CIIC will work to raise awareness of the company, as well as executing thought leadership campaigns and storytelling initiatives. In addition to operating hotels under the brand families of Marriott, Hilton, Hyatt and IHG, and a collection of independent lifestyle hotels and resorts under the Latitudes: Lifestyles by Crescent umbrella, Crescent includes the Crescent Restaurant Group.
 |
Zapwater Communications has been retained by Boyne Mountain Resort to launch SkyBridge Michigan, a 1,200-foot long, 118-foot high pedestrian suspension bridge being built at Boyne Mountain Resort in Boyne Falls, MI. The agency will oversee media relations and influencer services related to the project. SkyBridge Michigan is set to become the world’s longest timber-towered suspension bridge. Its design is a nod to the logging heritage of northern Michigan, with lumber sourced from neighboring Matelski Lumber.
 |
The Pub and Team One, both of which are part of the Publicis Groupe network, will handle brand strategy, creative, production and media duties in all U.S. markets for Redbubble, an online marketplace for print-on-demand products designed and sold by independent artists. The agencies will focus on raising overall awareness of the brand, especially with the Gen Z audience. “This partnership brings us the extra fierceness we need to punch above our weight in connecting unconventional content with provocative media - all at service to our newest audience, with the largest growing buying power in ecommerce history," said Redbubble vice president of brand Blake Bakanoff.
The Pollack Group is named AOR for Tower Cancer Research Foundation, a nonprofit advancing cancer research, supporting patients and families, and educating communities to improve cancer care across the U.S... Firecracker PR signs high-luxury lifestyle brand Magnifica and its parent corporation CIG Companies, which develops, builds and funds large sustainable and real estate projects... MMGY Wagstaff is engaged by wine producer Gérard Bertrand Group as PR and marketing agency of record for the US... Laura Davidson Public Relations lands lands Castle Hill Inn in Newport, RI.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
