CIIC PR checks in at Crescent Hotels & Resorts, an operator of hotels and resorts with over 100 properties in the United States & Canada. The agency will support Crescent Hotels & Resorts’ public relations and communications strategies in the US. CIIC will work to raise awareness of the company, as well as executing thought leadership campaigns and storytelling initiatives. In addition to operating hotels under the brand families of Marriott, Hilton, Hyatt and IHG, and a collection of independent lifestyle hotels and resorts under the Latitudes: Lifestyles by Crescent umbrella, Crescent includes the Crescent Restaurant Group.
Zapwater Communications has been retained by Boyne Mountain Resort to launch SkyBridge Michigan, a 1,200-foot long, 118-foot high pedestrian suspension bridge being built at Boyne Mountain Resort in Boyne Falls, MI. The agency will oversee media relations and influencer services related to the project. SkyBridge Michigan is set to become the world’s longest timber-towered suspension bridge. Its design is a nod to the logging heritage of northern Michigan, with lumber sourced from neighboring Matelski Lumber.
The Pub and Team One, both of which are part of the Publicis Groupe network, will handle brand strategy, creative, production and media duties in all U.S. markets for Redbubble, an online marketplace for print-on-demand products designed and sold by independent artists. The agencies will focus on raising overall awareness of the brand, especially with the Gen Z audience. “This partnership brings us the extra fierceness we need to punch above our weight in connecting unconventional content with provocative media - all at service to our newest audience, with the largest growing buying power in ecommerce history," said Redbubble vice president of brand Blake Bakanoff.