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Rubenstein Public Relations picks up New Empire Corp., a New York City-based development and construction management firm. RPR will craft corporate messaging and develop brand positioning for the company. NEC builds residential mixed-use projects in New York City, handling both development and construction management. It is responsible for over 100 completed residential projects. "Based on RPR's expertise in real estate, we believe the firm is well-equipped to help amplify our success in navigating New York City's residential market," said NEC head of marketing strategy Emily Zhu.
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Trust Relations adds Reflect, a product that uses biofeedback technology to help customers achieve better holistic wellbeing. The agency was brought on to raise awareness of the Reflect Orb and App, the company's consumer tech solution, and to showcase Reflect's executive leadership team. The Reflect Orb and App use the body's signals to provide color-coded indicators that are intended to reveal the user's unconscious mental state and response to relaxation techniques. "It was time for us to bring greater awareness to our mission to help people better manage their stress and anxiety," said Reflect founder and CEO Noga Sapir.
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BizCom Associates signs Salad and Go, a salad drive-thru restaurant chain with more than 50 locations in Arizona and Texas, to its client roster. The agency has been retained to support Salad and Go's growth and evolution with an integrated PR and marketing communications program. The chain is on track to nearly double in size by the end of the year, with locations across Arizona, Texas and Oklahoma slated to open throughout 2022. Salad and Go also donate 4,000 salads each week to those in need. "Salad and Go is revolutionizing the world of fast food, and we're honored to support their philanthropic mission to make fresh food as accessible as possible for all," said BizCom co-founder and COO Monica Feid.
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Bianchi Public Relations wins Vitesco Technologies USA LLC—the North America unit of Vitesco Technologies Group AG – an international developer and manufacturer of powertrain technologies for sustainable mobility. Bianchi PR will provide the company with ongoing public relations, media relations and thought leadership support in North America, especially across the automotive, commercial vehicle and related mobility sectors. "We are excited to share our vision and amplify our voice among our customers and within the industry as an innovation leader," said Vitesco North America head of communications Michael R. Stoller.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
Firecracker PR lands ExLabs, a commercial deep-space mission operator building scalable platforms for exploration, planetary defense and resource-driven missions beyond Earth orbit... ArcSense Communications picks up MuukTest, provider of an agentic AI-assisted toolkit to help achieve instantaneous, trustable feedback on software quality without the need for massive automation teams... REYA Communications is named PR agency of record for Galapagos Safari Camp, which offers personalized safaris in the Galapagos Islands and mainland Ecuador.
