New Empire

Rubenstein Public Relations picks up New Empire Corp., a New York City-based development and construction management firm. RPR will craft corporate messaging and develop brand positioning for the company. NEC builds residential mixed-use projects in New York City, handling both development and construction management. It is responsible for over 100 completed residential projects. "Based on RPR's expertise in real estate, we believe the firm is well-equipped to help amplify our success in navigating New York City's residential market," said NEC head of marketing strategy Emily Zhu.


Trust Relations adds Reflect, a product that uses biofeedback technology to help customers achieve better holistic wellbeing. The agency was brought on to raise awareness of the Reflect Orb and App, the company's consumer tech solution, and to showcase Reflect's executive leadership team. The Reflect Orb and App use the body's signals to provide color-coded indicators that are intended to reveal the user's unconscious mental state and response to relaxation techniques. "It was time for us to bring greater awareness to our mission to help people better manage their stress and anxiety," said Reflect founder and CEO Noga Sapir.

Salad and Go

BizCom Associates signs Salad and Go, a salad drive-thru restaurant chain with more than 50 locations in Arizona and Texas, to its client roster. The agency has been retained to support Salad and Go's growth and evolution with an integrated PR and marketing communications program. The chain is on track to nearly double in size by the end of the year, with locations across Arizona, Texas and Oklahoma slated to open throughout 2022. Salad and Go also donate 4,000 salads each week to those in need. "Salad and Go is revolutionizing the world of fast food, and we're honored to support their philanthropic mission to make fresh food as accessible as possible for all," said BizCom co-founder and COO Monica Feid.


Bianchi Public Relations wins Vitesco Technologies USA LLC—the North America unit of Vitesco Technologies Group AG – an international developer and manufacturer of powertrain technologies for sustainable mobility. Bianchi PR will provide the company with ongoing public relations, media relations and thought leadership support in North America, especially across the automotive, commercial vehicle and related mobility sectors. "We are excited to share our vision and amplify our voice among our customers and within the industry as an innovation leader," said Vitesco North America head of communications Michael R. Stoller.