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Rubenstein Public Relations picks up New Empire Corp., a New York City-based development and construction management firm. RPR will craft corporate messaging and develop brand positioning for the company. NEC builds residential mixed-use projects in New York City, handling both development and construction management. It is responsible for over 100 completed residential projects. "Based on RPR's expertise in real estate, we believe the firm is well-equipped to help amplify our success in navigating New York City's residential market," said NEC head of marketing strategy Emily Zhu.
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Trust Relations adds Reflect, a product that uses biofeedback technology to help customers achieve better holistic wellbeing. The agency was brought on to raise awareness of the Reflect Orb and App, the company's consumer tech solution, and to showcase Reflect's executive leadership team. The Reflect Orb and App use the body's signals to provide color-coded indicators that are intended to reveal the user's unconscious mental state and response to relaxation techniques. "It was time for us to bring greater awareness to our mission to help people better manage their stress and anxiety," said Reflect founder and CEO Noga Sapir.
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BizCom Associates signs Salad and Go, a salad drive-thru restaurant chain with more than 50 locations in Arizona and Texas, to its client roster. The agency has been retained to support Salad and Go's growth and evolution with an integrated PR and marketing communications program. The chain is on track to nearly double in size by the end of the year, with locations across Arizona, Texas and Oklahoma slated to open throughout 2022. Salad and Go also donate 4,000 salads each week to those in need. "Salad and Go is revolutionizing the world of fast food, and we're honored to support their philanthropic mission to make fresh food as accessible as possible for all," said BizCom co-founder and COO Monica Feid.
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Bianchi Public Relations wins Vitesco Technologies USA LLC—the North America unit of Vitesco Technologies Group AG – an international developer and manufacturer of powertrain technologies for sustainable mobility. Bianchi PR will provide the company with ongoing public relations, media relations and thought leadership support in North America, especially across the automotive, commercial vehicle and related mobility sectors. "We are excited to share our vision and amplify our voice among our customers and within the industry as an innovation leader," said Vitesco North America head of communications Michael R. Stoller.
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
