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Rubenstein Public Relations picks up New Empire Corp., a New York City-based development and construction management firm. RPR will craft corporate messaging and develop brand positioning for the company. NEC builds residential mixed-use projects in New York City, handling both development and construction management. It is responsible for over 100 completed residential projects. "Based on RPR's expertise in real estate, we believe the firm is well-equipped to help amplify our success in navigating New York City's residential market," said NEC head of marketing strategy Emily Zhu.
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Trust Relations adds Reflect, a product that uses biofeedback technology to help customers achieve better holistic wellbeing. The agency was brought on to raise awareness of the Reflect Orb and App, the company's consumer tech solution, and to showcase Reflect's executive leadership team. The Reflect Orb and App use the body's signals to provide color-coded indicators that are intended to reveal the user's unconscious mental state and response to relaxation techniques. "It was time for us to bring greater awareness to our mission to help people better manage their stress and anxiety," said Reflect founder and CEO Noga Sapir.
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BizCom Associates signs Salad and Go, a salad drive-thru restaurant chain with more than 50 locations in Arizona and Texas, to its client roster. The agency has been retained to support Salad and Go's growth and evolution with an integrated PR and marketing communications program. The chain is on track to nearly double in size by the end of the year, with locations across Arizona, Texas and Oklahoma slated to open throughout 2022. Salad and Go also donate 4,000 salads each week to those in need. "Salad and Go is revolutionizing the world of fast food, and we're honored to support their philanthropic mission to make fresh food as accessible as possible for all," said BizCom co-founder and COO Monica Feid.
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Bianchi Public Relations wins Vitesco Technologies USA LLC—the North America unit of Vitesco Technologies Group AG – an international developer and manufacturer of powertrain technologies for sustainable mobility. Bianchi PR will provide the company with ongoing public relations, media relations and thought leadership support in North America, especially across the automotive, commercial vehicle and related mobility sectors. "We are excited to share our vision and amplify our voice among our customers and within the industry as an innovation leader," said Vitesco North America head of communications Michael R. Stoller.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
Racepoint Global is selected as communications agency for Velaura AI, a company developing ultra-low-power silicon and software technologies for data centers and emerging Physical AI applications... V2 Communications signs on to work with Bevi, Cielo and Treefera... Colangelo & Partners is named AOR for for independent fine wine retailer Tribeca Wine Merchants, which is celebrating its 25th anniversary.
