DiGo (DiMassimo Goldstein) signs on as agency of record for Go City, a sightseeing pass business. DiGo will lead creative and communications channels for the brand, working to elevate consumer awareness of Go City as a leader in the travel and tourism space, as well as an expert on what to do in the world’s greatest cities. DiGo is actively working with the Go City team and anticipates an initial launch of the new campaign later this year. “We know they will push us creatively as we look to amplify our brand during this critical time in the industry,” said Deborah Jourdan, Go City SVP brand.

Hyatt Centric

Zapwater Communications picks up Hyatt Centric Buckhead Atlanta. The agency’s scope of work will include media relations, influencer marketing, brand partnerships and programming. The hotel, which opened in December 2021, is launching a new restaurant concept, and the launch will be Zapwater’s first major initiative. The 218-room hotel also includes suites, meeting rooms, an indoor-outdoor rooftop bar and lounge with 270-degree views of Atlanta. “The hotel is truly a standout in the market, and we’re excited to have so much to work with in terms of story angles and programming ideas,” said Holly Zawyer, managing director of Zapwater’s Miami office.

Welcome Home

The JPR Group lands WelcomeHome Software, a customer relationship management platform for senior living operators. The agency will provide strategic communication support to drive awareness for the platform. The WelcomeHome CRM provides sales directors at senior living communities with the technology, business intelligence, and communication tools to attract and convert prospects more efficiently and effectively. “We’re thrilled to work with the JPR Group to bring this new game changer for the senior living industry to the next level,” said WelcomeHome co-founder and CEO John Lariccia.