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DiGo (DiMassimo Goldstein) signs on as agency of record for Go City, a sightseeing pass business. DiGo will lead creative and communications channels for the brand, working to elevate consumer awareness of Go City as a leader in the travel and tourism space, as well as an expert on what to do in the world’s greatest cities. DiGo is actively working with the Go City team and anticipates an initial launch of the new campaign later this year. “We know they will push us creatively as we look to amplify our brand during this critical time in the industry,” said Deborah Jourdan, Go City SVP brand.
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Zapwater Communications picks up Hyatt Centric Buckhead Atlanta. The agency’s scope of work will include media relations, influencer marketing, brand partnerships and programming. The hotel, which opened in December 2021, is launching a new restaurant concept, and the launch will be Zapwater’s first major initiative. The 218-room hotel also includes suites, meeting rooms, an indoor-outdoor rooftop bar and lounge with 270-degree views of Atlanta. “The hotel is truly a standout in the market, and we’re excited to have so much to work with in terms of story angles and programming ideas,” said Holly Zawyer, managing director of Zapwater’s Miami office.
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The JPR Group lands WelcomeHome Software, a customer relationship management platform for senior living operators. The agency will provide strategic communication support to drive awareness for the platform. The WelcomeHome CRM provides sales directors at senior living communities with the technology, business intelligence, and communication tools to attract and convert prospects more efficiently and effectively. “We’re thrilled to work with the JPR Group to bring this new game changer for the senior living industry to the next level,” said WelcomeHome co-founder and CEO John Lariccia.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
