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DiGo (DiMassimo Goldstein) signs on as agency of record for Go City, a sightseeing pass business. DiGo will lead creative and communications channels for the brand, working to elevate consumer awareness of Go City as a leader in the travel and tourism space, as well as an expert on what to do in the world’s greatest cities. DiGo is actively working with the Go City team and anticipates an initial launch of the new campaign later this year. “We know they will push us creatively as we look to amplify our brand during this critical time in the industry,” said Deborah Jourdan, Go City SVP brand.
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Zapwater Communications picks up Hyatt Centric Buckhead Atlanta. The agency’s scope of work will include media relations, influencer marketing, brand partnerships and programming. The hotel, which opened in December 2021, is launching a new restaurant concept, and the launch will be Zapwater’s first major initiative. The 218-room hotel also includes suites, meeting rooms, an indoor-outdoor rooftop bar and lounge with 270-degree views of Atlanta. “The hotel is truly a standout in the market, and we’re excited to have so much to work with in terms of story angles and programming ideas,” said Holly Zawyer, managing director of Zapwater’s Miami office.
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The JPR Group lands WelcomeHome Software, a customer relationship management platform for senior living operators. The agency will provide strategic communication support to drive awareness for the platform. The WelcomeHome CRM provides sales directors at senior living communities with the technology, business intelligence, and communication tools to attract and convert prospects more efficiently and effectively. “We’re thrilled to work with the JPR Group to bring this new game changer for the senior living industry to the next level,” said WelcomeHome co-founder and CEO John Lariccia.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
