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DiGo (DiMassimo Goldstein) signs on as agency of record for Go City, a sightseeing pass business. DiGo will lead creative and communications channels for the brand, working to elevate consumer awareness of Go City as a leader in the travel and tourism space, as well as an expert on what to do in the world’s greatest cities. DiGo is actively working with the Go City team and anticipates an initial launch of the new campaign later this year. “We know they will push us creatively as we look to amplify our brand during this critical time in the industry,” said Deborah Jourdan, Go City SVP brand.
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Zapwater Communications picks up Hyatt Centric Buckhead Atlanta. The agency’s scope of work will include media relations, influencer marketing, brand partnerships and programming. The hotel, which opened in December 2021, is launching a new restaurant concept, and the launch will be Zapwater’s first major initiative. The 218-room hotel also includes suites, meeting rooms, an indoor-outdoor rooftop bar and lounge with 270-degree views of Atlanta. “The hotel is truly a standout in the market, and we’re excited to have so much to work with in terms of story angles and programming ideas,” said Holly Zawyer, managing director of Zapwater’s Miami office.
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The JPR Group lands WelcomeHome Software, a customer relationship management platform for senior living operators. The agency will provide strategic communication support to drive awareness for the platform. The WelcomeHome CRM provides sales directors at senior living communities with the technology, business intelligence, and communication tools to attract and convert prospects more efficiently and effectively. “We’re thrilled to work with the JPR Group to bring this new game changer for the senior living industry to the next level,” said WelcomeHome co-founder and CEO John Lariccia.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
