Interpublic Group acquires RafterOne, which provides multi-cloud commerce solutions on the Salesforce platform. Terms of the deal were not disclosed. RafterOne, which has a global team of more than 500, will join IPG’s roster of brands and align with MRM, IPG’s digital-first customer experience and commerce agency. The combined offering will power Salesforce platform solutions across the holding company network. “Salesforce has become a priority platform for marketers to thrive in the digital economy and RafterOne delivers highly personalized content that engages and converts in a measurable, precise and repeatable way,” said IPG chief executive officer Philippe Krakowsky.
The Next Practices Group adds Matchfire to its network of firms. NPG will combine its brand purpose work into one group that includes Matchfire, ChangeX, Bliss Impact, Games for Good, and a new ESG analytics offering that will launch this fall. Brian Powell will remain a partner at Matchfire and assume the role of NPG managing partner, purpose. Matchfire, which was founded in 2006, is a founding member of purposewerx, a global collective of founder-led companies committed to driving business and social impact at scale. “Matchfire’s design and digital expertise will help us deliver a growth triple play across analytics, creative and purpose,” said The Next Practice global CEO Chris Foster, who is the lead partner with Matchfire.
DiversityComm, whose publications include The Black EOE Journal, HISPANIC Network Magazine and DIVERSEability Magazine, has launched the DCINewswire, a pay-to-post press release distribution platform geared toward diverse audiences nationwide. In addition to such media outlets as ABC, CBS, Telemundo, Forbes and U.S. News & World Report, the platform’s distribution list includes radio stations, public relations specialists, government agencies and top minority and veteran small business owners. “The DCINewswire will serve as an inclusion exclusive outlet to help companies grow their businesses through diverse practices on a much greater scale,” said DiversityComm and DCINewswire founder Mona Lisa Faris. For more information about DCINewswire, contact senior submissions analyst Natalie Rodgers at [email protected]
Dynamic Marketing Systems is changing its corporate name to Truelio and has unveiled a new visual identity, new website and refreshed positioning. Earlier this year, the agency, which offers a suite of brand experience, digital marketing, creative, and technology solutions, expanded through its merger with Muse Marketing + Creative, a Wilmington, DE-based full-service strategic marketing and brand experience agency. Since the merger, the company has also expanded its in-house creative and account services teams. "This rebrand has been an exciting transformational process for us,” said Truelio CEO and president John Kauffman.