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HZ is named branding agency of record by Monumental Sports & Entertainment for the integration and rebranding of NBC Sports Washington and the Monumental Sports Network. HZ will develop the design, look and feel for the network, which will be articulated across its production facility, broadcasts, digital and streaming properties, and all advertising executions. The brand is expected to be revealed in 2023. NBC Sports Washington is the exclusive local TV rightsholder for the NHL’s Washington Capitals and NBA’s Washington Wizards games. Both teams are owned by MSE. “HZ has an exceptional team with the depth of branding expertise to ensure this property delivers a vibrant and exciting fan experience across every touchpoint,” said MSE president of media and new enterprises Zach Leonsis.
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Nickerson is named agency of record for virtual real estate platform Infinityy. Nickerson has been working with the company from brand and name conception to its go-to-market strategies. Infinityy allows people to connect, tour, and share properties together in customized Infinityy Rooms using its patented collaboration platform that leverages existing content, such as 3D tours and multi-media. “The Nickerson team has been an integral part of getting Infinityy to this very important launch,” said Infinityy CEO and founder Jim Schoonmaker.
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New Engen is selected by AgriFORCE, an AgTech company focused on advancing sustainable cultivation and crop processing, to support the upcoming launch of its un(Think) Awakened Flour. The agency will execute digital, social and influencer campaigns to support AgriFORCE’s aim of driving e-commerce sales across multiple platforms. The company says that its product is made using a 100-percent natural, patent-pending process that creates a whole wheat optimized sprouted flour that is more nutritious, easier to digest and better tasting than traditional alternatives. “We look forward to working with them to enhance our digital marketing and direct-to-consumer strategy through performance media, influencer campaigns and more,” said un(Think) Foods general manager Hernando Ruis-Jimenez.
Nicholas & Lence Communications handles PR for NYC Winter Outing... Burson is appointed to lead integrated communications for the Norwegian Seafood Council in Japan... McLean Media lands Lofty Pops, a Michigan-based handcrafted ice pop brand... Xhibition teams with Zambia Luxury Lodge Collection, a portfolio of luxury safari lodges.
Plus Communications, a well-connected Republican shop, signs a six-month pact to provide PR services to Israel’s Ministry of Finance.
Notified renews its exclusive partnership with Nasdaq... Marketing Maven is selected to lead messaging development and media outreach for KoreInside... Ripley PR, which works with clients in the skilled trades, B2B tech and manufacturing sectors, wins PR duties for ServiceForge.
Singer Associates Public Relations is now serving as chief point of contact for all media inquiries related to the San Francisco Police Officers Association... Mower grabs creative and strategy duties for Chervon, which produces power tools and outdoor power equipment... Jenerate PR signs Hana Hou by Hale Zen and Melissa Dyckman Interiors, two business that have recovered from the 2023 wildfire in Lahaina, Hawaii.
Praytell picks up US Soccer Federation, the official governing body of soccer in the U.S., as it gears up for the 2026 FIFA World Cup... Relevance International is delivering PR services for 700 Broadway, a new mixed-use project in Santa Monica... Feintuch Communications is engaged to support the in-house marketing team of Park Place Technologies and help the company expand its US PR efforts
