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HZ is named branding agency of record by Monumental Sports & Entertainment for the integration and rebranding of NBC Sports Washington and the Monumental Sports Network. HZ will develop the design, look and feel for the network, which will be articulated across its production facility, broadcasts, digital and streaming properties, and all advertising executions. The brand is expected to be revealed in 2023. NBC Sports Washington is the exclusive local TV rightsholder for the NHL’s Washington Capitals and NBA’s Washington Wizards games. Both teams are owned by MSE. “HZ has an exceptional team with the depth of branding expertise to ensure this property delivers a vibrant and exciting fan experience across every touchpoint,” said MSE president of media and new enterprises Zach Leonsis.
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Nickerson is named agency of record for virtual real estate platform Infinityy. Nickerson has been working with the company from brand and name conception to its go-to-market strategies. Infinityy allows people to connect, tour, and share properties together in customized Infinityy Rooms using its patented collaboration platform that leverages existing content, such as 3D tours and multi-media. “The Nickerson team has been an integral part of getting Infinityy to this very important launch,” said Infinityy CEO and founder Jim Schoonmaker.
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New Engen is selected by AgriFORCE, an AgTech company focused on advancing sustainable cultivation and crop processing, to support the upcoming launch of its un(Think) Awakened Flour. The agency will execute digital, social and influencer campaigns to support AgriFORCE’s aim of driving e-commerce sales across multiple platforms. The company says that its product is made using a 100-percent natural, patent-pending process that creates a whole wheat optimized sprouted flour that is more nutritious, easier to digest and better tasting than traditional alternatives. “We look forward to working with them to enhance our digital marketing and direct-to-consumer strategy through performance media, influencer campaigns and more,” said un(Think) Foods general manager Hernando Ruis-Jimenez.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
