HZ is named branding agency of record by Monumental Sports & Entertainment for the integration and rebranding of NBC Sports Washington and the Monumental Sports Network. HZ will develop the design, look and feel for the network, which will be articulated across its production facility, broadcasts, digital and streaming properties, and all advertising executions. The brand is expected to be revealed in 2023. NBC Sports Washington is the exclusive local TV rightsholder for the NHL’s Washington Capitals and NBA’s Washington Wizards games. Both teams are owned by MSE. “HZ has an exceptional team with the depth of branding expertise to ensure this property delivers a vibrant and exciting fan experience across every touchpoint,” said MSE president of media and new enterprises Zach Leonsis.


Nickerson is named agency of record for virtual real estate platform Infinityy. Nickerson has been working with the company from brand and name conception to its go-to-market strategies. Infinityy allows people to connect, tour, and share properties together in customized Infinityy Rooms using its patented collaboration platform that leverages existing content, such as 3D tours and multi-media. “The Nickerson team has been an integral part of getting Infinityy to this very important launch,” said Infinityy CEO and founder Jim Schoonmaker.


New Engen is selected by AgriFORCE, an AgTech company focused on advancing sustainable cultivation and crop processing, to support the upcoming launch of its un(Think) Awakened Flour. The agency will execute digital, social and influencer campaigns to support AgriFORCE’s aim of driving e-commerce sales across multiple platforms. The company says that its product is made using a 100-percent natural, patent-pending process that creates a whole wheat optimized sprouted flour that is more nutritious, easier to digest and better tasting than traditional alternatives. “We look forward to working with them to enhance our digital marketing and direct-to-consumer strategy through performance media, influencer campaigns and more,” said un(Think) Foods general manager Hernando Ruis-Jimenez.