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HZ is named branding agency of record by Monumental Sports & Entertainment for the integration and rebranding of NBC Sports Washington and the Monumental Sports Network. HZ will develop the design, look and feel for the network, which will be articulated across its production facility, broadcasts, digital and streaming properties, and all advertising executions. The brand is expected to be revealed in 2023. NBC Sports Washington is the exclusive local TV rightsholder for the NHL’s Washington Capitals and NBA’s Washington Wizards games. Both teams are owned by MSE. “HZ has an exceptional team with the depth of branding expertise to ensure this property delivers a vibrant and exciting fan experience across every touchpoint,” said MSE president of media and new enterprises Zach Leonsis.
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Nickerson is named agency of record for virtual real estate platform Infinityy. Nickerson has been working with the company from brand and name conception to its go-to-market strategies. Infinityy allows people to connect, tour, and share properties together in customized Infinityy Rooms using its patented collaboration platform that leverages existing content, such as 3D tours and multi-media. “The Nickerson team has been an integral part of getting Infinityy to this very important launch,” said Infinityy CEO and founder Jim Schoonmaker.
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New Engen is selected by AgriFORCE, an AgTech company focused on advancing sustainable cultivation and crop processing, to support the upcoming launch of its un(Think) Awakened Flour. The agency will execute digital, social and influencer campaigns to support AgriFORCE’s aim of driving e-commerce sales across multiple platforms. The company says that its product is made using a 100-percent natural, patent-pending process that creates a whole wheat optimized sprouted flour that is more nutritious, easier to digest and better tasting than traditional alternatives. “We look forward to working with them to enhance our digital marketing and direct-to-consumer strategy through performance media, influencer campaigns and more,” said un(Think) Foods general manager Hernando Ruis-Jimenez.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
