Apples & Oranges Public Relations is named agency of record for The Butterfly Mark powered by Positive Luxury, a platform that provides independently verified evidence to stakeholders of an organization's ESG+ performance. This is the first North American agency relationship for the platform. AOPR will work with Butterfly Mark to help define its PR strategies, brand expressions, consumer engagement and messaging for potential members, partners and media. Its efforts will include messaging, event activation, partnerships, and PR. Founded in 2011, The Butterfly Mark works with more than 150 luxury organizations.
Lou Hammond Group adds independent living residence The Peninsula of Charleston to its client roster. LHG will be handling public relations/corporate communications, strategic planning, branding and digital marketing for the Robert A.M. Stern-designed property, which features concierge services and a full complement of healthcare services. The agency also has signed on to work with The Town of Kiawah Island, South Carolina, a residential community incorporating a resort and shopping village, and etúHOME, a national home décor collection sold through an e-commerce business as well as storefront locations in Charleston, SC and Atlanta.
Forberger Communications is selected by LoyaltyLion, an e-commerce loyalty platform based in London, to represent it in North America. The B2B tech PR and communications firm will be responsible for media relations, building and executing a thought leadership program, and supporting strategic messaging. Founded in 2012, LoyaltyLion works with brands to help them drive more ROI from other ecommerce tools, steers them to deliver better customer experiences, and provides loyalty expertise and guidance they don't have in-house.