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Rubenstein Public Relations is named agency of record for Apex Trader Funding, an online company that offers traders flexibility in the way they trade and funds accounts with their own capital. RPR’s services for the clients will include media relations, corporate messaging and brand positioning. “Incorporating a public relations strategy is key for us to grow our platform to reach a greater number of traders,” said Apex Trader Funding founder and CEO Darrell Martin, who added that RPR’s “expertise will help Apex Trader Funding achieve success in highlighting our innovative trading methods in the media.”
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MikeWorldWide is partnering with enei (The Employers Network for Equality & Inclusion) on a pro bono project spanning media relations and executive eminence. The project will be spearheaded by MWW’s Purpose division in London. The agency will be responsible for raising the profile of enei and its CEO, Sandi Wassmer. This includes a visibility campaign intended to drive engagement with enei's services and resources. Alongside its active campaign work, the agency will also be providing training for the staff at enei to teach them the principles of PR. "Their mix of incredible talent and abounding creativity combined with their steadfast passion and dedication to equality, diversity and inclusion, make them the perfect partner for enei,” said Wassmer.
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Havas Group signs on as global agency of record for HARMAN International, which produces audio systems across such brands as Harman Kardon, Infinity and JBL. The scope of work includes integrated marketing solutions across Harman's businesses and brands, including brand strategy, creative, content, media and production as well as selective support in social media and influencer marketing. The Havas global account team will work across regional hubs for the Americas, Europe, and Asia as well as through dedicated teams in key markets. "Harman's marketing team is strengthening our operational model and building upon the foundational principles of insights, automation, integration, measurement, and accountability,” said HARMAN International vice president of brand strategy and consumer insights, John Livanos. “Havas will be a central partner in this growth journey.”
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
