Rubenstein Public Relations is named agency of record for Apex Trader Funding, an online company that offers traders flexibility in the way they trade and funds accounts with their own capital. RPR’s services for the clients will include media relations, corporate messaging and brand positioning. “Incorporating a public relations strategy is key for us to grow our platform to reach a greater number of traders,” said Apex Trader Funding founder and CEO Darrell Martin, who added that RPR’s “expertise will help Apex Trader Funding achieve success in highlighting our innovative trading methods in the media.”
MikeWorldWide is partnering with enei (The Employers Network for Equality & Inclusion) on a pro bono project spanning media relations and executive eminence. The project will be spearheaded by MWW’s Purpose division in London. The agency will be responsible for raising the profile of enei and its CEO, Sandi Wassmer. This includes a visibility campaign intended to drive engagement with enei's services and resources. Alongside its active campaign work, the agency will also be providing training for the staff at enei to teach them the principles of PR. "Their mix of incredible talent and abounding creativity combined with their steadfast passion and dedication to equality, diversity and inclusion, make them the perfect partner for enei,” said Wassmer.
Havas Group signs on as global agency of record for HARMAN International, which produces audio systems across such brands as Harman Kardon, Infinity and JBL. The scope of work includes integrated marketing solutions across Harman's businesses and brands, including brand strategy, creative, content, media and production as well as selective support in social media and influencer marketing. The Havas global account team will work across regional hubs for the Americas, Europe, and Asia as well as through dedicated teams in key markets. "Harman's marketing team is strengthening our operational model and building upon the foundational principles of insights, automation, integration, measurement, and accountability,” said HARMAN International vice president of brand strategy and consumer insights, John Livanos. “Havas will be a central partner in this growth journey.”
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