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Rubenstein Public Relations is named agency of record for Apex Trader Funding, an online company that offers traders flexibility in the way they trade and funds accounts with their own capital. RPR’s services for the clients will include media relations, corporate messaging and brand positioning. “Incorporating a public relations strategy is key for us to grow our platform to reach a greater number of traders,” said Apex Trader Funding founder and CEO Darrell Martin, who added that RPR’s “expertise will help Apex Trader Funding achieve success in highlighting our innovative trading methods in the media.”
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MikeWorldWide is partnering with enei (The Employers Network for Equality & Inclusion) on a pro bono project spanning media relations and executive eminence. The project will be spearheaded by MWW’s Purpose division in London. The agency will be responsible for raising the profile of enei and its CEO, Sandi Wassmer. This includes a visibility campaign intended to drive engagement with enei's services and resources. Alongside its active campaign work, the agency will also be providing training for the staff at enei to teach them the principles of PR. "Their mix of incredible talent and abounding creativity combined with their steadfast passion and dedication to equality, diversity and inclusion, make them the perfect partner for enei,” said Wassmer.
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Havas Group signs on as global agency of record for HARMAN International, which produces audio systems across such brands as Harman Kardon, Infinity and JBL. The scope of work includes integrated marketing solutions across Harman's businesses and brands, including brand strategy, creative, content, media and production as well as selective support in social media and influencer marketing. The Havas global account team will work across regional hubs for the Americas, Europe, and Asia as well as through dedicated teams in key markets. "Harman's marketing team is strengthening our operational model and building upon the foundational principles of insights, automation, integration, measurement, and accountability,” said HARMAN International vice president of brand strategy and consumer insights, John Livanos. “Havas will be a central partner in this growth journey.”
PAN adds invoice lifecycle management platform Basware to its client roster and PANBlast, the agency’s division dedicated to emerging B2B SaaS and AI brands, picks up ChurnZero... KTA Media Group lands Forest Forward, a South Dallas nonprofit community revitalization organization... prsuade of Brooklyn picks up AOR duties for for açaí bowl and smoothie brand SoBoL.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
