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Rubenstein Public Relations is named agency of record for Apex Trader Funding, an online company that offers traders flexibility in the way they trade and funds accounts with their own capital. RPR’s services for the clients will include media relations, corporate messaging and brand positioning. “Incorporating a public relations strategy is key for us to grow our platform to reach a greater number of traders,” said Apex Trader Funding founder and CEO Darrell Martin, who added that RPR’s “expertise will help Apex Trader Funding achieve success in highlighting our innovative trading methods in the media.”
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MikeWorldWide is partnering with enei (The Employers Network for Equality & Inclusion) on a pro bono project spanning media relations and executive eminence. The project will be spearheaded by MWW’s Purpose division in London. The agency will be responsible for raising the profile of enei and its CEO, Sandi Wassmer. This includes a visibility campaign intended to drive engagement with enei's services and resources. Alongside its active campaign work, the agency will also be providing training for the staff at enei to teach them the principles of PR. "Their mix of incredible talent and abounding creativity combined with their steadfast passion and dedication to equality, diversity and inclusion, make them the perfect partner for enei,” said Wassmer.
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Havas Group signs on as global agency of record for HARMAN International, which produces audio systems across such brands as Harman Kardon, Infinity and JBL. The scope of work includes integrated marketing solutions across Harman's businesses and brands, including brand strategy, creative, content, media and production as well as selective support in social media and influencer marketing. The Havas global account team will work across regional hubs for the Americas, Europe, and Asia as well as through dedicated teams in key markets. "Harman's marketing team is strengthening our operational model and building upon the foundational principles of insights, automation, integration, measurement, and accountability,” said HARMAN International vice president of brand strategy and consumer insights, John Livanos. “Havas will be a central partner in this growth journey.”
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
