Donna Imperato
Donna Imperato

BCW CEO Donna Imperato announced today that she will retire during 2023 and exit the WPP unit once her replacement has been named.

In the interim, she will work with WPP CEO Mark Read to select a new leader of the firm.

“After 25 years of service to WPP and partnership with my incredible leadership teams over the years, I have decided it is time for a change,” said Imperato in a statement. “My goal and commitment over the past five years in leading the merger of Burson-Marsteller and Cohn & Wolfe to form BCW was to build one of the largest and best public relations/integrated communications agencies in the world.”

Read said Imperato “made a huge contribution to WPP as the driving force behind the success of Cohn & Wolfe and now BCW.”

He expressed gratitude for her leadership and wished her all the best for the future.