 |
| Donna Imperato |
BCW CEO Donna Imperato announced today that she will retire during 2023 and exit the WPP unit once her replacement has been named.
In the interim, she will work with WPP CEO Mark Read to select a new leader of the firm.
“After 25 years of service to WPP and partnership with my incredible leadership teams over the years, I have decided it is time for a change,” said Imperato in a statement. “My goal and commitment over the past five years in leading the merger of Burson-Marsteller and Cohn & Wolfe to form BCW was to build one of the largest and best public relations/integrated communications agencies in the world.”
Read said Imperato “made a huge contribution to WPP as the driving force behind the success of Cohn & Wolfe and now BCW.”
He expressed gratitude for her leadership and wished her all the best for the future.
Brittany Sullivan, who held the senior VP-executive director of marketing post at Golin, has moved to Burson.
Codeword brings on Melody Brue and Jess Graham as part of a push to bolster its capabilities in market intelligence and commercial strategy... Havas Edge, which specializes in data-driven media, creative and customer acquisition strategies, for health, tech, consumer, retail and financial brands, promotes Pam Caputo to EVP, health media... Rezolve Ai, the London-based developer of Brain Suite, an enterprise AI platform purpose-built for agentic commerce, appoints Michele Fisher as CMO.
Jamie Dowd, who was most recently president of the health practice in the Americas at Weber Shandwick, comes on board at Allison Worldwide as global president, health + wellness, effective June 22.
Burson is bringing on Hanover managing director, Middle East Jonty Summers as head of corporate affairs in Dubai at the end of June... Ridgepost Capital, which had over $45 billion in assets under management as of March 31, names Brian McKenna VP, investor relations, effective June 15... The Center for AI Safety appoints Rochelle Nadhiri as head of public engagement. 
Kieran Mahoney, who founded Mercury Public Affairs more than 27 years ago, has stepped down as CEO and assumed the executive chairman post.
