Ripley PR is named agency of record for the Blount County (Tennessee) Board of Education. The agency has been tasked with helping the school system rebrand the district in the community, introducing director of schools David Murrell, creating monthly community newsletters and training groups in verbal and written communication. “After reviewing all of the proposals received during the RFP period, it was clear that Ripley PR provided the best solution to help our school system rebrand and improve the way we interact with our local population,” said BCS supervisor of elementary instruction and district communications Amanda Vance. Ripley PR founder and CEO Heather Ripley, who grew up in Blount County and attended Fairview Elementary and William Blount High School.
LDPR is named agency of record for The Ritz-Carlton, Half Moon Bay in Northern California and The Aerial, BVI, a resort on the private Buck Island in The British Virgin Islands. The agency will be overseeing PR strategy and programming for both clients, including media and influencer relations, visits, creative brand partnerships and alliances. The Ritz-Carlton, Half Moon Bay is a Forbes Five-Star, 261-room spa and golf resort set on a bluff overlooking the Pacific. The Aerial, BVI is an all-inclusive private island destination with such amenities as equestrian stables, nature-immersive activities and island hiking trails.
3rd Coast PR adds Woodland Tools Co., which produces garden pruning tools, to its client roster. 3rd Coast will drive brand awareness of Woodland’s products by generating unpaid B2C gardening and lifestyle media coverage. The company’s products can be found at Ace Hardware, True Value, Do It Best, Amazon, other regional retailers and at WoodlandTools.com. “Given the team’s prior experience with leading national brands and their enthusiasm for our company’s story, this partnership felt like a perfect fit,” said Woodland Tools Co. president, Mike Kollman.