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TEAM LEWIS is launching VIVID, a global reputation and impact practice. The new practice has been inspired and influenced by the work done by Team Lewis Foundation, which has shared the agency’s services as well as millions of dollars,with a number of community causes, each nominated by an employee. VIVID will be led by Helen Ellis, the agency’s global sustainability lead and reputation expert. It will assemble bespoke teams for each client. “VIVID is designed to engineer new creative approaches to reputational content, engagement and brand experiences,” said Team Lewis EVP Europe and APAC s Yvonne van Bokhoven. “This approach is built on the understanding brands are an emotional experience, rooted in what stakeholders can feel and understand.”
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dna Communications, a global health comms agency, rebrands. The new branding and creative, executed in collaboration with IPG DXTRA Health’s FutureBrand, includes an updated logo, tagline and visual identity, which can be seen on the agency’s recently redesigned website. These efforts follow two years of significant expansion, during which dna has built an integrated media team, grown its creative and scientific communications specialties and elevated its strategy team across digital, paid, earned and client experience. The agency also established new satellite offices last year in Chicago and Boston. “This launch is the culmination of a significant internal effort to capture the dna of today and reflect our commitment to using innovative science to uncover deep human centric insights that lead to meaningful programs,” said dna Communications North America general manager Mike Rosich.
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Stern IR, a Precision Value & Health company, launches an environmental, social and governance advisory practice. The new practice, which will work collaboratively with the agency’s existing client-service teams, offers services including materiality assessments and ESG strategy as well as roadmap development, reporting and communications packages. Molly Podolefsky, who served as a director at Guidehouse and Navigant before coming to Stern, will be managing director ESG. "Our new practice will enable clients to develop ESG approaches that make sense from a business perspective and then leverage their ESG infrastructure and achievements to support visibility efforts, capture value, and attract additional investors who can support their businesses long term," said Stern IR founder and principal Lilian Stern.
Taylor launches "Earn Everything," a repositioning that is intended to reflect both its heritage and its emphasis on relevance that is earned, not bought... The Net Zero Conference, which takes place on October 8 at the Los Angeles Convention Center, will convene climate leaders to re-envision the built environment and inspire a net zero future... Kite Hill launches Kite Hill Integrated Comms Intelligence, a client reporting framework that incorporates AI and custom workflows to give brands a holistic view of their communications performance across PR, owned and social media, search and AI search visibility... The Washington Women in Public Relations hosted “How Associations Lead with Strategic Storytelling,” on July 16 at Avoq's rooftop.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport. 
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
