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TEAM LEWIS is launching VIVID, a global reputation and impact practice. The new practice has been inspired and influenced by the work done by Team Lewis Foundation, which has shared the agency’s services as well as millions of dollars,with a number of community causes, each nominated by an employee. VIVID will be led by Helen Ellis, the agency’s global sustainability lead and reputation expert. It will assemble bespoke teams for each client. “VIVID is designed to engineer new creative approaches to reputational content, engagement and brand experiences,” said Team Lewis EVP Europe and APAC s Yvonne van Bokhoven. “This approach is built on the understanding brands are an emotional experience, rooted in what stakeholders can feel and understand.”
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dna Communications, a global health comms agency, rebrands. The new branding and creative, executed in collaboration with IPG DXTRA Health’s FutureBrand, includes an updated logo, tagline and visual identity, which can be seen on the agency’s recently redesigned website. These efforts follow two years of significant expansion, during which dna has built an integrated media team, grown its creative and scientific communications specialties and elevated its strategy team across digital, paid, earned and client experience. The agency also established new satellite offices last year in Chicago and Boston. “This launch is the culmination of a significant internal effort to capture the dna of today and reflect our commitment to using innovative science to uncover deep human centric insights that lead to meaningful programs,” said dna Communications North America general manager Mike Rosich.
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Stern IR, a Precision Value & Health company, launches an environmental, social and governance advisory practice. The new practice, which will work collaboratively with the agency’s existing client-service teams, offers services including materiality assessments and ESG strategy as well as roadmap development, reporting and communications packages. Molly Podolefsky, who served as a director at Guidehouse and Navigant before coming to Stern, will be managing director ESG. "Our new practice will enable clients to develop ESG approaches that make sense from a business perspective and then leverage their ESG infrastructure and achievements to support visibility efforts, capture value, and attract additional investors who can support their businesses long term," said Stern IR founder and principal Lilian Stern.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
