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TEAM LEWIS is launching VIVID, a global reputation and impact practice. The new practice has been inspired and influenced by the work done by Team Lewis Foundation, which has shared the agency’s services as well as millions of dollars,with a number of community causes, each nominated by an employee. VIVID will be led by Helen Ellis, the agency’s global sustainability lead and reputation expert. It will assemble bespoke teams for each client. “VIVID is designed to engineer new creative approaches to reputational content, engagement and brand experiences,” said Team Lewis EVP Europe and APAC s Yvonne van Bokhoven. “This approach is built on the understanding brands are an emotional experience, rooted in what stakeholders can feel and understand.”
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dna Communications, a global health comms agency, rebrands. The new branding and creative, executed in collaboration with IPG DXTRA Health’s FutureBrand, includes an updated logo, tagline and visual identity, which can be seen on the agency’s recently redesigned website. These efforts follow two years of significant expansion, during which dna has built an integrated media team, grown its creative and scientific communications specialties and elevated its strategy team across digital, paid, earned and client experience. The agency also established new satellite offices last year in Chicago and Boston. “This launch is the culmination of a significant internal effort to capture the dna of today and reflect our commitment to using innovative science to uncover deep human centric insights that lead to meaningful programs,” said dna Communications North America general manager Mike Rosich.
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Stern IR, a Precision Value & Health company, launches an environmental, social and governance advisory practice. The new practice, which will work collaboratively with the agency’s existing client-service teams, offers services including materiality assessments and ESG strategy as well as roadmap development, reporting and communications packages. Molly Podolefsky, who served as a director at Guidehouse and Navigant before coming to Stern, will be managing director ESG. "Our new practice will enable clients to develop ESG approaches that make sense from a business perspective and then leverage their ESG infrastructure and achievements to support visibility efforts, capture value, and attract additional investors who can support their businesses long term," said Stern IR founder and principal Lilian Stern.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
