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Bob Gold & Associates is named PR agency of record for Curacao, the largest Hispanic-serving retailer on the West Coast. The agency will work to build awareness for Curacao, and its Curacao Foundation, in addition to promoting the company’s customer-first approach as it expands its footprint with new store locations. Curacao sells products including electronics, fashion and home products. The Curacao Foundation supports community partner organizations, focusing on organizations addressing health and well-being, education and immigration. “We needed an agency that could deliver high-impact storytelling about the value, quality, and price that Curacao offers its shoppers. Bob Gold and his award-winning team have proven themselves to be effective communicators with relevant marketing strategies,” said Curacao CMO Ariela Nerubay.
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The Brandman Agency takes on PR duties for the Willard InterContinental Washington, D.C., which is owned by InterContinental Hotels & Resorts. The agency will handle all US media and influencer relations for the 335-room hotel, which has been in operation since 1818 and is on the National Register of Historic Places. The Willard is also home to the Crystal Room and Willard Room, which host social and corporate events, as well as to Big Whig Media, a full-service multimedia studio. “We are confident that our partnership will further position us as the finest address in the nation’s capital and enhance our current and upcoming developments,” said IHG Hotels and Resorts area general manager Markus Platzer.
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LDPR signs on as agency of record for the hotel portion of Raffles Boston Back Bay Hotel & Residences, which is opening this July in Boston's Back Bay neighborhood. The agency will oversee social and traditional media strategy for the mixed-use development project, as well as brand alliances and media visit programming. Raffles Boston will include 147 guestrooms and 146 branded residences in a new 35-story building. Amenities include five food and beverage venues, a spa with a 20-meter indoor pool, a rooftop garden terrace and lounge, and expansive meeting and pre-function space.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
Ripley PR is named the public relations agency of record for Foundral, a newly formed platform dedicated to building and rapidly scaling a family of union-backed mechanical contracting companies in the Midwest... The Door, a subsidiary of Dolphin, is developing and executing a strategic communications campaign to introduce the new ownership of Hooters and reposition the brand... William Mills Agency signs on to work with Business Alliance Financial Services, which offers commercial lending technology and services.
