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Bob Gold & Associates is named PR agency of record for Curacao, the largest Hispanic-serving retailer on the West Coast. The agency will work to build awareness for Curacao, and its Curacao Foundation, in addition to promoting the company’s customer-first approach as it expands its footprint with new store locations. Curacao sells products including electronics, fashion and home products. The Curacao Foundation supports community partner organizations, focusing on organizations addressing health and well-being, education and immigration. “We needed an agency that could deliver high-impact storytelling about the value, quality, and price that Curacao offers its shoppers. Bob Gold and his award-winning team have proven themselves to be effective communicators with relevant marketing strategies,” said Curacao CMO Ariela Nerubay.
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The Brandman Agency takes on PR duties for the Willard InterContinental Washington, D.C., which is owned by InterContinental Hotels & Resorts. The agency will handle all US media and influencer relations for the 335-room hotel, which has been in operation since 1818 and is on the National Register of Historic Places. The Willard is also home to the Crystal Room and Willard Room, which host social and corporate events, as well as to Big Whig Media, a full-service multimedia studio. “We are confident that our partnership will further position us as the finest address in the nation’s capital and enhance our current and upcoming developments,” said IHG Hotels and Resorts area general manager Markus Platzer.
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LDPR signs on as agency of record for the hotel portion of Raffles Boston Back Bay Hotel & Residences, which is opening this July in Boston's Back Bay neighborhood. The agency will oversee social and traditional media strategy for the mixed-use development project, as well as brand alliances and media visit programming. Raffles Boston will include 147 guestrooms and 146 branded residences in a new 35-story building. Amenities include five food and beverage venues, a spa with a 20-meter indoor pool, a rooftop garden terrace and lounge, and expansive meeting and pre-function space.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
