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Bob Gold & Associates is named PR agency of record for Curacao, the largest Hispanic-serving retailer on the West Coast. The agency will work to build awareness for Curacao, and its Curacao Foundation, in addition to promoting the company’s customer-first approach as it expands its footprint with new store locations. Curacao sells products including electronics, fashion and home products. The Curacao Foundation supports community partner organizations, focusing on organizations addressing health and well-being, education and immigration. “We needed an agency that could deliver high-impact storytelling about the value, quality, and price that Curacao offers its shoppers. Bob Gold and his award-winning team have proven themselves to be effective communicators with relevant marketing strategies,” said Curacao CMO Ariela Nerubay.
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The Brandman Agency takes on PR duties for the Willard InterContinental Washington, D.C., which is owned by InterContinental Hotels & Resorts. The agency will handle all US media and influencer relations for the 335-room hotel, which has been in operation since 1818 and is on the National Register of Historic Places. The Willard is also home to the Crystal Room and Willard Room, which host social and corporate events, as well as to Big Whig Media, a full-service multimedia studio. “We are confident that our partnership will further position us as the finest address in the nation’s capital and enhance our current and upcoming developments,” said IHG Hotels and Resorts area general manager Markus Platzer.
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LDPR signs on as agency of record for the hotel portion of Raffles Boston Back Bay Hotel & Residences, which is opening this July in Boston's Back Bay neighborhood. The agency will oversee social and traditional media strategy for the mixed-use development project, as well as brand alliances and media visit programming. Raffles Boston will include 147 guestrooms and 146 branded residences in a new 35-story building. Amenities include five food and beverage venues, a spa with a 20-meter indoor pool, a rooftop garden terrace and lounge, and expansive meeting and pre-function space.
Rosen Group to bolster media visibility of Kustom Entertainment, a live event production and ticketing technology company... LDPR lands AOR duties for Windjammer Landing Resort & Residences, a Caribbean resort set along the shores of Labrelotte Bay in St. Lucia... Vitamin, a Baltimore-based shop, picks up The Mood Center, a mental health practice specializing in neurotherapy treatments for depression and related conditions.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
