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LaVoieHealthScience launches its Emerging Health Convergence Practice, which focuses on clients in drug development and screening, digital therapeutics, customized treatments and intervention, decision support, prevention, and early disease detection. The new practice offers integrated investor and public relations strategy and execution as well as digital communications solutions designed to assist companies that are dedicated to innovating and thriving amid current market uncertainty. It will employ a different services model than the current LHS Health Commercial Practice which works with companies and brands that are preparing for commercial launch, FDA approval, and beyond. Companies well suited for The LHS Emerging Health Convergence Practice are pre-revenue, venture-backed, or small cap public companies in early clinical development up to Phase 2 or equivalent. “We recognize the need to provide a unique set of services to companies focused on the future of biopharma and medtech that are right-sized to fit these companies’ unique communications needs in the current market,” said LaVoieHealthScience president and CEO Donna LaVoie.
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Precision Value & Health, which provides complementary, integrated and specialized capabilities across the commercialization continuum, acquires Makara Health, a UK-based international healthcare communications agency. Makara will become part of the Precision Value & Health team, working closely with PRECISIONscientia, an agency dedicated to delivering medical and scientific communications that interpret and translate the science of medicine. Founded in 2013, Makara has capabilities in learning and development, medical and patient education, PR and brand promotion. The acquisition is intended to expand Precision's European footprint and reinforce the company's market growth position with its core capabilities in Europe. "Ensuring scientific rigor and accuracy for those responsible for the care of patients is a business imperative for Precision and Makara's proven track record beautifully complements our offerings," said Precision Value & Health president Doug Fulling.
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| Jason Mudd |
Axia Public Relations CEO Jason Mudd is named best PR leader in North America by the World Communications Forum Association in Davos, Switzerland. The WCFA also recognized the top communications experts in Africa, Asia-Pacific, Europe, the Middle East and South America. Mudd, who founded Axia in 2002, is an adviser and strategist for such brands as American Airlines, Budweiser, Dave & Buster’s, and H&R Block. WCFA is a global, professional organization of communications experts, including practitioners, top CEOs and managers, universities, institutions, and students. Cision and O'Dwyer's sponsored the WCFA event.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
