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TiiCKER, a shareholder loyalty and engagement platform founded by Lambert chairman Jeff Lambert, closes on a $5 million seed funding round, led by Baysore Advisory Group, Red Cedar Ventures, and Flipturn Ventures. The TiiCKER financing is earmarked for new talent and technology, including software and new product development, expanded partnerships with brokerages and other retail investor platforms, enhanced AI technology for improved direct-to-shareholder marketing tools, and sales and developer talent to keep pace with user and client growth. The platform, which completed its first pre-seed funding round in July 2021, says it had a record 2022, delivering a 119 percent increase in registered users and a 140 percent increase in total retail stock holdings connected on the TiiCKER platform. “Shareholder loyalty is what’s next in affinity marketing, and we’re excited to put this capital to work in B2B and B2C campaigns that show the win-win of shareholder perks,” said TiiCKER chief marketing officer Kanan Banerjee.
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| Laura Crompton |
Hopscotch, a Paris-based communications group with 34 offices worldwide, sets up Hopscotch USA in Los Angeles. The Los Angeles office, which will be headed up by business director Laura Crompton. Crompton most recently served as business director at Hopscotch Sopexa London, and previously worked at Hopscotch Europe from 2012 to 2016. She has also led W Communications’ retail & consumer tech division and the Manchester office of Frank. “The demand from American clients and prospects has continued to increase over recent years,” said Hopscotch Groupe co-founder Fréderic Bedin, who is also president of its management board. “We have already established very strong NYC and Montreal capabilities with Sopexa-Hopscotch, in particular in food and drink marketing. Reinforcing our presence on the West Coast to deliver generalist, full-service PR was the next logical step”.
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The Lisbon International Advertising Festivals Group, which now includes the Lisbon AD, Lisbon Health and Lisbon PR awards, is accepting entries for its eighth edition from now until August 8. There is a special opening discount of 35 percent on all entries until May 8. The awards ceremony will take place on September 18. This year’s awards will also bring back Young Lisbon, which provides young communications with a showcase for their talents. Judges for the awards include Rodger Beekman, creative director Europe at Monstarlab; Eva Santos Bouzas, CCO and founder of Delirio & Twain; Luís Silva Dias, chief creative officer at FCB International; Sara Fatima Koraishy, business director - Inviqa | HAVAS Group; and Gabriel Augusto, director at FLAG.
A survey from Matter Communications found that nearly all healthcare marketers (94.4 percent) are currently working with a PR/marketing agency... PAN Communications launches a new website and branding... Semaphore Communications of Cape Town comes on board as a member of IPREX....LAVIDGE managing director Dave Nobs joins the Walter Cronkite School of Journalism and Mass Communication Endowment Board of Trustees.
Mod Op, a digital marketing agency, acquires brand strategy, package design & integrated marketing agency LAM Design... Warren Green & Associates is adding public relations to its services by partnering with Trip Whisperer Agency... The Pollack Group awards its Noemi Pollack Scholarship for the 2024-2025 school year to Sophie Schaked, a rising sophomore at The USC Annenberg School for Communication and Journalism.
The Bliss Group opens a London office to serve professional services, financial services, healthcare, tech and impact clients with a European presence... Granite Creek Capital Partners in partnership with Boathouse Capital, makes an investment in The District Communications Group... Treble forms an artificial intelligence practice group, which will be led out of the agency’s San Francisco office by VP Will Kruisbrink.
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
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