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Coyne PR is partnering with Signature Wafer & Chocolate Co., the largest wafer manufacturer in the U.S., on the launch of the company’s latest snack bar, a collaboration with the makers of SKIPPY Peanut Butter. Coyne PR is utilizing a strategic, multi-phased approach which includes trade specific outreach to reach key industry stakeholders, as well as a regional sampling initiative to get the product directly into the hands of consumers in key markets. The snack bars are available in three flavors at Costco stores in the Northwest. “Consumer snacking behavior remains at an all-time high, making it a great time to launch a delicious, quality product in partnership with a beloved name brand,” said Coyne PR executive VP Tim Schramm.
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Firecracker PR signs on to represent Bridge 2 Technologies, a global and inclusive platform where industry leaders, diverse businesses, business mentors, and communities connect and collaborate. Firecracker will provide strategic media relations and live event support for the client. Among the goals of the platform are helping achieve revenue parity between Black-owned business and non-diverse businesses; supporting Latin-owned businesses; and assisting with the worldwide workforce shortage.
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Quad agencies Periscope and Rise Interactive are named marketing agencies of record for Jelmar, which manufactures household cleaning products. Periscope, Quad’s creative agency, will focus on overall positioning, refreshed brand identity, and campaign execution for Jelmar’s CLR brand portfolio. Rise Interactive, Quad’s performance marketing agency, will work to drive digital growth for the brand. “Quad will help us explore new digital frontiers and further build awareness and recognition for CLR so we can continue to better engage with our fan base and reach a new generation of users,” said Jelmar CEO and president Alison Gutterman.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
