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Coyne PR is partnering with Signature Wafer & Chocolate Co., the largest wafer manufacturer in the U.S., on the launch of the company’s latest snack bar, a collaboration with the makers of SKIPPY Peanut Butter. Coyne PR is utilizing a strategic, multi-phased approach which includes trade specific outreach to reach key industry stakeholders, as well as a regional sampling initiative to get the product directly into the hands of consumers in key markets. The snack bars are available in three flavors at Costco stores in the Northwest. “Consumer snacking behavior remains at an all-time high, making it a great time to launch a delicious, quality product in partnership with a beloved name brand,” said Coyne PR executive VP Tim Schramm.
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Firecracker PR signs on to represent Bridge 2 Technologies, a global and inclusive platform where industry leaders, diverse businesses, business mentors, and communities connect and collaborate. Firecracker will provide strategic media relations and live event support for the client. Among the goals of the platform are helping achieve revenue parity between Black-owned business and non-diverse businesses; supporting Latin-owned businesses; and assisting with the worldwide workforce shortage.
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Quad agencies Periscope and Rise Interactive are named marketing agencies of record for Jelmar, which manufactures household cleaning products. Periscope, Quad’s creative agency, will focus on overall positioning, refreshed brand identity, and campaign execution for Jelmar’s CLR brand portfolio. Rise Interactive, Quad’s performance marketing agency, will work to drive digital growth for the brand. “Quad will help us explore new digital frontiers and further build awareness and recognition for CLR so we can continue to better engage with our fan base and reach a new generation of users,” said Jelmar CEO and president Alison Gutterman.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
