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Coyne PR is partnering with Signature Wafer & Chocolate Co., the largest wafer manufacturer in the U.S., on the launch of the company’s latest snack bar, a collaboration with the makers of SKIPPY Peanut Butter. Coyne PR is utilizing a strategic, multi-phased approach which includes trade specific outreach to reach key industry stakeholders, as well as a regional sampling initiative to get the product directly into the hands of consumers in key markets. The snack bars are available in three flavors at Costco stores in the Northwest. “Consumer snacking behavior remains at an all-time high, making it a great time to launch a delicious, quality product in partnership with a beloved name brand,” said Coyne PR executive VP Tim Schramm.
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Firecracker PR signs on to represent Bridge 2 Technologies, a global and inclusive platform where industry leaders, diverse businesses, business mentors, and communities connect and collaborate. Firecracker will provide strategic media relations and live event support for the client. Among the goals of the platform are helping achieve revenue parity between Black-owned business and non-diverse businesses; supporting Latin-owned businesses; and assisting with the worldwide workforce shortage.
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Quad agencies Periscope and Rise Interactive are named marketing agencies of record for Jelmar, which manufactures household cleaning products. Periscope, Quad’s creative agency, will focus on overall positioning, refreshed brand identity, and campaign execution for Jelmar’s CLR brand portfolio. Rise Interactive, Quad’s performance marketing agency, will work to drive digital growth for the brand. “Quad will help us explore new digital frontiers and further build awareness and recognition for CLR so we can continue to better engage with our fan base and reach a new generation of users,” said Jelmar CEO and president Alison Gutterman.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
