Coyne PR is partnering with Signature Wafer & Chocolate Co., the largest wafer manufacturer in the U.S., on the launch of the company’s latest snack bar, a collaboration with the makers of SKIPPY Peanut Butter. Coyne PR is utilizing a strategic, multi-phased approach which includes trade specific outreach to reach key industry stakeholders, as well as a regional sampling initiative to get the product directly into the hands of consumers in key markets. The snack bars are available in three flavors at Costco stores in the Northwest. “Consumer snacking behavior remains at an all-time high, making it a great time to launch a delicious, quality product in partnership with a beloved name brand,” said Coyne PR executive VP Tim Schramm.
Firecracker PR signs on to represent Bridge 2 Technologies, a global and inclusive platform where industry leaders, diverse businesses, business mentors, and communities connect and collaborate. Firecracker will provide strategic media relations and live event support for the client. Among the goals of the platform are helping achieve revenue parity between Black-owned business and non-diverse businesses; supporting Latin-owned businesses; and assisting with the worldwide workforce shortage.
Quad agencies Periscope and Rise Interactive are named marketing agencies of record for Jelmar, which manufactures household cleaning products. Periscope, Quad’s creative agency, will focus on overall positioning, refreshed brand identity, and campaign execution for Jelmar’s CLR brand portfolio. Rise Interactive, Quad’s performance marketing agency, will work to drive digital growth for the brand. “Quad will help us explore new digital frontiers and further build awareness and recognition for CLR so we can continue to better engage with our fan base and reach a new generation of users,” said Jelmar CEO and president Alison Gutterman.
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