Bel Air

IMAGINE PR is appointed as US public relations representative for real estate and hospitality development company Bel Air Resorts Group. Imagine will be handling all media and influencer relationships for the client. Based in Miami, the Bel Air Resorts Group operates luxury boutique resorts in Quebec and The Bahamas that prioritize guests’ health and wellness with fitness and relaxation amenities, culinary options and eco-friendliness.

SUITENY

The Consultancy PR signs on to represent SUITE NY, which provides design services for the interior design trade industry and C SUITE NY, an independent, boutique contract sales and distribution entity. The Consultancy’s scope of work for the client includes media relations, thought leadership opportunities, and other brand-related communications activities such as coordinating events and showroom activations. The agency is also serving as US agency of record for nanimarquina, a family business that designs and makes contemporary rugs, and will provide media relations and thought leadership for Burnham Design, as well as counseling the company on brand-related marketing and communications activities, including events and other initiatives.

Michaels

OKRP is named agency of record for Michaels, an arts, crafts and home décor retailer with 1,290 stores in the United States and Canada. The agency was chosen to create a fully integrated brand and marketing refresh that includes design, visual identity and advertising. The agency will also integrate Michaels intensive promotional marketing initiatives in its strategic and creative approach for the brand. “OKRP stood out for their creativity, deep retail experience and collaborative spirit,” said Michaels CMO Amanda Rassi.