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IMAGINE PR is appointed as US public relations representative for real estate and hospitality development company Bel Air Resorts Group. Imagine will be handling all media and influencer relationships for the client. Based in Miami, the Bel Air Resorts Group operates luxury boutique resorts in Quebec and The Bahamas that prioritize guests’ health and wellness with fitness and relaxation amenities, culinary options and eco-friendliness.
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The Consultancy PR signs on to represent SUITE NY, which provides design services for the interior design trade industry and C SUITE NY, an independent, boutique contract sales and distribution entity. The Consultancy’s scope of work for the client includes media relations, thought leadership opportunities, and other brand-related communications activities such as coordinating events and showroom activations. The agency is also serving as US agency of record for nanimarquina, a family business that designs and makes contemporary rugs, and will provide media relations and thought leadership for Burnham Design, as well as counseling the company on brand-related marketing and communications activities, including events and other initiatives.
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OKRP is named agency of record for Michaels, an arts, crafts and home décor retailer with 1,290 stores in the United States and Canada. The agency was chosen to create a fully integrated brand and marketing refresh that includes design, visual identity and advertising. The agency will also integrate Michaels intensive promotional marketing initiatives in its strategic and creative approach for the brand. “OKRP stood out for their creativity, deep retail experience and collaborative spirit,” said Michaels CMO Amanda Rassi.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
