Hopscotch Europe is selected to handle PR activities for Wilson Sporting Goods in the UK, France, Germany, Spain, Italy, Belgium and Sweden. The agency will provide PR support and consultancy for the brand at regional and country management levels, and work with Wilson's partners to deliver a comprehensive PR strategy aimed at raising brand awareness and increasing consumer demand for Wilson’s products. Hopscotch Europe’s multi-national team in Dublin will manage the global deployment of Wilson’s Racket Sports and Team Sports announcements, effectively pitching and translating the brand’s global vision throughout the EMEA region. “Our partnership with Hopscotch Europe will allow us to grow our market presence within Europe by executing effective PR strategies on a local level within Europe,” said Wilson racquet sports & team sports comms & influencer manager Anna Campolier.


Manifest is named North America PR agency of record for Daiya Foods, a leader in the plant-based cheese market. Working through its studios in New York and Los Angeles, agency has been tasked with establishing a strategic press office, as well as driving creative storytelling. Founded in 2008, Daiya sells its products in more than 25,000 grocery stores in the US, Canada, Asia, Europe and Latin America, including Walmart, Whole Foods, Target, Loblaws and Metro. Manifest began working with Daiya in early 2023 and has already worked on the announcement of a multi-million dollar investment into fermentation techniques intended to dramatically improve the taste, texture and stretch of Daiya’s plant-based cheese products.


Firecracker PR signs on to represent UK-based defense and space manufacturing company Pulsar Fusion. Firecracker will be tasked with promoting the research and development work Pulsar Fusion is doing in clean space rocket propulsion systems. Established in 2013 as Applied Fusion Systems, Pulsar Fusion develops hyper-fast space propulsion systems using nuclear fusion. In 2022, the company was awarded funds from the UK Space Agency to conduct research into nuclear electric propulsion.