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Hopscotch Europe is selected to handle PR activities for Wilson Sporting Goods in the UK, France, Germany, Spain, Italy, Belgium and Sweden. The agency will provide PR support and consultancy for the brand at regional and country management levels, and work with Wilson's partners to deliver a comprehensive PR strategy aimed at raising brand awareness and increasing consumer demand for Wilson’s products. Hopscotch Europe’s multi-national team in Dublin will manage the global deployment of Wilson’s Racket Sports and Team Sports announcements, effectively pitching and translating the brand’s global vision throughout the EMEA region. “Our partnership with Hopscotch Europe will allow us to grow our market presence within Europe by executing effective PR strategies on a local level within Europe,” said Wilson racquet sports & team sports comms & influencer manager Anna Campolier.
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Manifest is named North America PR agency of record for Daiya Foods, a leader in the plant-based cheese market. Working through its studios in New York and Los Angeles, agency has been tasked with establishing a strategic press office, as well as driving creative storytelling. Founded in 2008, Daiya sells its products in more than 25,000 grocery stores in the US, Canada, Asia, Europe and Latin America, including Walmart, Whole Foods, Target, Loblaws and Metro. Manifest began working with Daiya in early 2023 and has already worked on the announcement of a multi-million dollar investment into fermentation techniques intended to dramatically improve the taste, texture and stretch of Daiya’s plant-based cheese products.
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Firecracker PR signs on to represent UK-based defense and space manufacturing company Pulsar Fusion. Firecracker will be tasked with promoting the research and development work Pulsar Fusion is doing in clean space rocket propulsion systems. Established in 2013 as Applied Fusion Systems, Pulsar Fusion develops hyper-fast space propulsion systems using nuclear fusion. In 2022, the company was awarded funds from the UK Space Agency to conduct research into nuclear electric propulsion.
LDPR has been appointed the agency of record for SAN SONNEA, an Italian luxury hospitality collection... Akimbo Communications is named agency of record for Ridge Merino, a California-based Merino wool apparel brand... anat. is named public relations agency of record for Primary Care Development Corporation, which works to expand patient access to primary care. 
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
