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Hopscotch Europe is selected to handle PR activities for Wilson Sporting Goods in the UK, France, Germany, Spain, Italy, Belgium and Sweden. The agency will provide PR support and consultancy for the brand at regional and country management levels, and work with Wilson's partners to deliver a comprehensive PR strategy aimed at raising brand awareness and increasing consumer demand for Wilson’s products. Hopscotch Europe’s multi-national team in Dublin will manage the global deployment of Wilson’s Racket Sports and Team Sports announcements, effectively pitching and translating the brand’s global vision throughout the EMEA region. “Our partnership with Hopscotch Europe will allow us to grow our market presence within Europe by executing effective PR strategies on a local level within Europe,” said Wilson racquet sports & team sports comms & influencer manager Anna Campolier.
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Manifest is named North America PR agency of record for Daiya Foods, a leader in the plant-based cheese market. Working through its studios in New York and Los Angeles, agency has been tasked with establishing a strategic press office, as well as driving creative storytelling. Founded in 2008, Daiya sells its products in more than 25,000 grocery stores in the US, Canada, Asia, Europe and Latin America, including Walmart, Whole Foods, Target, Loblaws and Metro. Manifest began working with Daiya in early 2023 and has already worked on the announcement of a multi-million dollar investment into fermentation techniques intended to dramatically improve the taste, texture and stretch of Daiya’s plant-based cheese products.
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Firecracker PR signs on to represent UK-based defense and space manufacturing company Pulsar Fusion. Firecracker will be tasked with promoting the research and development work Pulsar Fusion is doing in clean space rocket propulsion systems. Established in 2013 as Applied Fusion Systems, Pulsar Fusion develops hyper-fast space propulsion systems using nuclear fusion. In 2022, the company was awarded funds from the UK Space Agency to conduct research into nuclear electric propulsion.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
