360PR+ is selected to manage public relations for Saris, which manufactures bike racks, bike trainers and bike storage racks, as well as public bike systems and infrastructure. 360PR+ will spearhead Saris' PR efforts in the US market, supporting the introduction of new products and other brand news. 360PR+ vice president Bethany Mousseau, who brings 20+ years of experience in the outdoor, active living sector, will head up the work for Saris. Saris will be part of the portfolio of consumer products represented by 360PR+’s sister company, C+A Global, with a team headquartered in Edison, NJ. "360PR+'s understanding of both the endemic and mainstream consumer mindset makes them an excellent fit for the Saris brand," said C+A Global social media and public relations director. Jessica Bitran.
IMAGINE PR is named North American public relations representative for MINOIS Hotel on the island of Paros in Greece as well as US public relations representative for Baros Maldives and Milaidhoo Maldives. IMAGINE PR will be providing integrated public relations, digital marketing, and brand partnerships, among other services. Specific areas include: strategic communications counsel, travel recovery services, media relations, event planning and execution, social media content and strategy, and influencer connections. The company will also lead media familiarization trips and tours. The newly renovated 44-suite MINOIS Hotel, which reopened in May 2023 offers wellbeing treatments at the Aura Spa, dining at the restaurant Olvo, and such experiences as hiking and salt harvesting along the coastline. The Baros Maldives is a private island resort, a 25-minute speedboat ride from Maldives International Airport. The Milaidhoo Maldives, with 50 pool villas, features over-water spa treatments, sunrise yoga classes and snorkeling excursions.
Matter Communications adds three clients to its cybersecurity client portfolio—Acalvio Technologies, a cyber deception technology company; Cymulate, which offers cybersecurity risk validation and exposure management; and SANS Institute, a provider of cybersecurity training and certification. Matter will develop and execute multi-faceted PR programs for the new clients that focus on awareness, media coverage, executive visibility and category creation. “Their media relations and content campaigns have been highly effective. We are appreciative of the partnership and Matter’s deep understanding of our industry and our business goals,” said SANS institute CMO Deb Oenning.