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Brands2Life is engaged as communications partner for Motus, a remote-first company that provides reimbursement solutions for the mobile workforce. The agency will be responsible for running the Motus US press office and developing campaigns aimed at businesses operating mobile workforces. Motus offers services including vehicle reimbursement, device management solutions, cost of living insights and relocation tools. "We were impressed by their deep understanding of our business, the market, their creative approach to communications, and their ability to execute campaigns that drive results,” said Motus VP of marketing Lori Christiansen.
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IMAGINE PR is appointed as North America public relations representative for Beach Enclave Turks & Caicos, a collection of private beachfront villas and residences with three locations on Providenciales in the Caribbean. IMAGINE PR will provide strategic guidance and execute recommendations to build awareness and generate interest in the properties through media outlets encompassing travel, lifestyle, business, real estate, trade and niche traditional, broadcast, online and blogs. Amenities at Beach Enclave include 24/7 access to an on-site fitness center, complimentary group yoga classes and in-villa spa treatments, as well as daily pool and beach set-up.
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Merlot Marketing is named agency of record for EMPAVA, which designs and manufactures kitchen and bath products that are delivered directly to consumers as well as through big box retailers and online dealers. The agency will work with EMPAVA to lead all branding and strategic communications efforts. To build brand awareness and support new product launches, the agency will target both national and consumer media through news releases, video news releases, wire distributions, trend articles, custom pitching, social media campaigns and third-party award submissions. "Merlot Marketing has a proven track record for successfully launching brands in the kitchen and bath sector, and we are excited to collaborate with their expertise to elevate the EMPAVA," said EMPAVA president Ricky Cheng.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
