Brands2Life is engaged as communications partner for Motus, a remote-first company that provides reimbursement solutions for the mobile workforce. The agency will be responsible for running the Motus US press office and developing campaigns aimed at businesses operating mobile workforces. Motus offers services including vehicle reimbursement, device management solutions, cost of living insights and relocation tools. "We were impressed by their deep understanding of our business, the market, their creative approach to communications, and their ability to execute campaigns that drive results,” said Motus VP of marketing Lori Christiansen.
IMAGINE PR is appointed as North America public relations representative for Beach Enclave Turks & Caicos, a collection of private beachfront villas and residences with three locations on Providenciales in the Caribbean. IMAGINE PR will provide strategic guidance and execute recommendations to build awareness and generate interest in the properties through media outlets encompassing travel, lifestyle, business, real estate, trade and niche traditional, broadcast, online and blogs. Amenities at Beach Enclave include 24/7 access to an on-site fitness center, complimentary group yoga classes and in-villa spa treatments, as well as daily pool and beach set-up.
Merlot Marketing is named agency of record for EMPAVA, which designs and manufactures kitchen and bath products that are delivered directly to consumers as well as through big box retailers and online dealers. The agency will work with EMPAVA to lead all branding and strategic communications efforts. To build brand awareness and support new product launches, the agency will target both national and consumer media through news releases, video news releases, wire distributions, trend articles, custom pitching, social media campaigns and third-party award submissions. "Merlot Marketing has a proven track record for successfully launching brands in the kitchen and bath sector, and we are excited to collaborate with their expertise to elevate the EMPAVA," said EMPAVA president Ricky Cheng.