360PR+ is engaged selected to manage public relations for Marchon Eyewear. The agency will develop and execute consumer campaigns for Marchon licensed eyewear, which includes Salvatore Ferragamo, Longchamp, Victoria Beckham, Paul Smith, Calvin Klein, DKNY, Nautica, Converse, Lacoste and Columbia, among others. 360PR+ will also help Marchon raise the profile of its EYES ON TOMORROW™ global initiative, which ensures Marchon eyewear materials and manufacturing processes meet the company’s social responsibility and sustainability guidelines.
MikeWorldWide signs on to work with Ivanti, provider of the Ivanti Neurons automation platform that discovers, manages, secures, and services IT assets. MWW will lead an integrated campaign to increase Ivanti's brand reputation and raise the profile of its UK spokespeople. The B2B campaign will encompass media relations, social management and award activity. “They have shown a deep understanding of our key audience, the media they engage with and the type of content they're hungry for," said Ivanti associate director of corporate communications Carrie Laudie.
Newlink Communications Group is named official strategic communications agency of record for The Mazatlán Tourism Board. Newlink’s tourism practice will execute an integrated communications strategy for the city, including public relations, trade marketing strategy, promotional activations, and strategic counsel for crisis and reputation management in the US and Canada. The Mazatlán Tourism Board is focused on leveraging the destination’s attractions, culture, gastronomy and hospitality offering to generate awareness and interest in visiting and exploring the city, which is located on Mexico’s Pacific coast. “Their team has demonstrated to be an established and effective powerhouse in the tourism industry. We look forward to working together to elevate the presence of Mazatlán in the consumer and trade media,” said Mazatlán secretary of tourism Estrella Palacios Dominguez.