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360PR+ is engaged selected to manage public relations for Marchon Eyewear. The agency will develop and execute consumer campaigns for Marchon licensed eyewear, which includes Salvatore Ferragamo, Longchamp, Victoria Beckham, Paul Smith, Calvin Klein, DKNY, Nautica, Converse, Lacoste and Columbia, among others. 360PR+ will also help Marchon raise the profile of its EYES ON TOMORROW™ global initiative, which ensures Marchon eyewear materials and manufacturing processes meet the company’s social responsibility and sustainability guidelines.
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MikeWorldWide signs on to work with Ivanti, provider of the Ivanti Neurons automation platform that discovers, manages, secures, and services IT assets. MWW will lead an integrated campaign to increase Ivanti's brand reputation and raise the profile of its UK spokespeople. The B2B campaign will encompass media relations, social management and award activity. “They have shown a deep understanding of our key audience, the media they engage with and the type of content they're hungry for," said Ivanti associate director of corporate communications Carrie Laudie.
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Newlink Communications Group is named official strategic communications agency of record for The Mazatlán Tourism Board. Newlink’s tourism practice will execute an integrated communications strategy for the city, including public relations, trade marketing strategy, promotional activations, and strategic counsel for crisis and reputation management in the US and Canada. The Mazatlán Tourism Board is focused on leveraging the destination’s attractions, culture, gastronomy and hospitality offering to generate awareness and interest in visiting and exploring the city, which is located on Mexico’s Pacific coast. “Their team has demonstrated to be an established and effective powerhouse in the tourism industry. We look forward to working together to elevate the presence of Mazatlán in the consumer and trade media,” said Mazatlán secretary of tourism Estrella Palacios Dominguez.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
