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360PR+ is engaged selected to manage public relations for Marchon Eyewear. The agency will develop and execute consumer campaigns for Marchon licensed eyewear, which includes Salvatore Ferragamo, Longchamp, Victoria Beckham, Paul Smith, Calvin Klein, DKNY, Nautica, Converse, Lacoste and Columbia, among others. 360PR+ will also help Marchon raise the profile of its EYES ON TOMORROW™ global initiative, which ensures Marchon eyewear materials and manufacturing processes meet the company’s social responsibility and sustainability guidelines.
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MikeWorldWide signs on to work with Ivanti, provider of the Ivanti Neurons automation platform that discovers, manages, secures, and services IT assets. MWW will lead an integrated campaign to increase Ivanti's brand reputation and raise the profile of its UK spokespeople. The B2B campaign will encompass media relations, social management and award activity. “They have shown a deep understanding of our key audience, the media they engage with and the type of content they're hungry for," said Ivanti associate director of corporate communications Carrie Laudie.
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Newlink Communications Group is named official strategic communications agency of record for The Mazatlán Tourism Board. Newlink’s tourism practice will execute an integrated communications strategy for the city, including public relations, trade marketing strategy, promotional activations, and strategic counsel for crisis and reputation management in the US and Canada. The Mazatlán Tourism Board is focused on leveraging the destination’s attractions, culture, gastronomy and hospitality offering to generate awareness and interest in visiting and exploring the city, which is located on Mexico’s Pacific coast. “Their team has demonstrated to be an established and effective powerhouse in the tourism industry. We look forward to working together to elevate the presence of Mazatlán in the consumer and trade media,” said Mazatlán secretary of tourism Estrella Palacios Dominguez.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
