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360PR+ is engaged selected to manage public relations for Marchon Eyewear. The agency will develop and execute consumer campaigns for Marchon licensed eyewear, which includes Salvatore Ferragamo, Longchamp, Victoria Beckham, Paul Smith, Calvin Klein, DKNY, Nautica, Converse, Lacoste and Columbia, among others. 360PR+ will also help Marchon raise the profile of its EYES ON TOMORROW™ global initiative, which ensures Marchon eyewear materials and manufacturing processes meet the company’s social responsibility and sustainability guidelines.
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MikeWorldWide signs on to work with Ivanti, provider of the Ivanti Neurons automation platform that discovers, manages, secures, and services IT assets. MWW will lead an integrated campaign to increase Ivanti's brand reputation and raise the profile of its UK spokespeople. The B2B campaign will encompass media relations, social management and award activity. “They have shown a deep understanding of our key audience, the media they engage with and the type of content they're hungry for," said Ivanti associate director of corporate communications Carrie Laudie.
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Newlink Communications Group is named official strategic communications agency of record for The Mazatlán Tourism Board. Newlink’s tourism practice will execute an integrated communications strategy for the city, including public relations, trade marketing strategy, promotional activations, and strategic counsel for crisis and reputation management in the US and Canada. The Mazatlán Tourism Board is focused on leveraging the destination’s attractions, culture, gastronomy and hospitality offering to generate awareness and interest in visiting and exploring the city, which is located on Mexico’s Pacific coast. “Their team has demonstrated to be an established and effective powerhouse in the tourism industry. We look forward to working together to elevate the presence of Mazatlán in the consumer and trade media,” said Mazatlán secretary of tourism Estrella Palacios Dominguez.
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
