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CyberRisk Alliance, a business intelligence company serving cybersecurity clients, acquires LaunchTech Communications. LaunchTech, founded in 2015, creates communications strategies to build awareness and credibility among both technical and non-technical audiences for early-stage technology companies. LaunchTech founder and managing director Wayne Schepens will continue in his current capacity, with ongoing operating responsibility for the agency’s business strategy, operations and team. "The addition of LaunchTech to CRA’s portfolio will provide our clients new avenues to boost brand awareness, reach critical new audiences, bolster coverage and relationships with industry reporters and analysts, and increase valuation,” said CRA executive VP Marcus Witte.
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| Alise Sloan |
FINN Partners and the Future Communicators Foundation award Alise Sloan the FINN Partners FCF Scholarship in Public Relations and Journalism at Florida Agricultural & Mechanical University. The scholarship fosters student research into communicating solutions and awareness around climate justice. Sloan won for her Love Earth Campaign, which educates the public about the dangers of plastic pollution in Florida while addressing the environmental deprivation that impacts the most vulnerable communities. Financially supported by FINN Partners, the $2500 FCF Scholarship is awarded annually to a senior undergraduate in public relations and journalism at FAMU. "FINN Partners is wholly committed to providing opportunities for students to advance their academic and professional development," said FINN global chief diversity officer Helen Shelton.
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Penta, a comprehensive stakeholder solutions firm, launches its global artificial intelligence task force. The task force puts Penta’s data scientists side-by-side with public policy experts and strategists to provide clients with AI-powered capabilities as well as a deep understanding of an evolving regulatory framework. It will be co-led by Alberto Lopez-Valenzuela, senior partner, intelligence based in London, and Andrea Christianson, partner, strategy in Washington, DC and will draw on the expertise of Penta from around the world. Penta currently supports clients on the issue of generative AI through such services as message development and refinement, global regulatory landscape analyses, stakeholder mapping and vetting, media monitoring, and creative development and advertising. “Staying ahead means having a finger on the pulse of AI developments and creating thoughtful, flexible frameworks to understand and engage employees, political actors, customers, and investors,” said Christianson.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
