Marino adds Fabbri, which produces Italian Amarena cherries, strawberries and ginger immersed in all-natural syrup, to its roster of consumer food brands. The agency will work to amplify consumer and trade interest and engagement for the brand in North America through public relations, social media and creative content development, including new product announcements and social campaigns. Founded in 1905, Fabbri offers such products as the Amarena Fabbri, which consists of cherries in a fine syrup; Fragola Fabbri, strawberries steeped in high-quality strawberry syrup; and Zenzero Fabbri, ginger dipped in a fine syrup with turmeric.
SourceCode Communications is chosen as US communications agency of record for Elfster, an online community for gift giving, wish lists, and secret santa gift exchanges. SourceCode will provide Elfster with strategic counsel, media relations, brand building, and thought leadership, with the goal of elevating the company’s brand recognition, establishing it as the best brand for all gift-giving moments, positioning it as a thought leader in the industry, enhancing its market position, and maximizing its growth potential. “SourceCode’s proven track record, combined with their creative approach to storytelling, makes them the ideal partner for us,” said Elster CEO Peter Imburg. Elfster partners with such retailers as Amazon, Nordstrom, Etsy, lululemon, Sephora, Anthropologie, Fanatics and Zappos.
On Ideas is selected as agency of record by Chiles Hospitality. The agency is responsible for brand strategy, media planning and buying, public relations, digital and social strategy for Chiles and its related brands. Chiles Hospitality owns and operates three waterfront restaurants, an organic farm, an in-house bakery and a special events department based in Florida’s Manatee County. “Beyond driving awareness of our brands, we have a unique story to tell about sustainable food chains, local ingredients, and being a forward-facing company,” said Chiles Hospitality CEO Chuck Wolfe. “On Ideas has the expertise to build our recognition in an authentic, meaningful way.”