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Marino adds Fabbri, which produces Italian Amarena cherries, strawberries and ginger immersed in all-natural syrup, to its roster of consumer food brands. The agency will work to amplify consumer and trade interest and engagement for the brand in North America through public relations, social media and creative content development, including new product announcements and social campaigns. Founded in 1905, Fabbri offers such products as the Amarena Fabbri, which consists of cherries in a fine syrup; Fragola Fabbri, strawberries steeped in high-quality strawberry syrup; and Zenzero Fabbri, ginger dipped in a fine syrup with turmeric.
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SourceCode Communications is chosen as US communications agency of record for Elfster, an online community for gift giving, wish lists, and secret santa gift exchanges. SourceCode will provide Elfster with strategic counsel, media relations, brand building, and thought leadership, with the goal of elevating the company’s brand recognition, establishing it as the best brand for all gift-giving moments, positioning it as a thought leader in the industry, enhancing its market position, and maximizing its growth potential. “SourceCode’s proven track record, combined with their creative approach to storytelling, makes them the ideal partner for us,” said Elster CEO Peter Imburg. Elfster partners with such retailers as Amazon, Nordstrom, Etsy, lululemon, Sephora, Anthropologie, Fanatics and Zappos.
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On Ideas is selected as agency of record by Chiles Hospitality. The agency is responsible for brand strategy, media planning and buying, public relations, digital and social strategy for Chiles and its related brands. Chiles Hospitality owns and operates three waterfront restaurants, an organic farm, an in-house bakery and a special events department based in Florida’s Manatee County. “Beyond driving awareness of our brands, we have a unique story to tell about sustainable food chains, local ingredients, and being a forward-facing company,” said Chiles Hospitality CEO Chuck Wolfe. “On Ideas has the expertise to build our recognition in an authentic, meaningful way.”
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
