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Marino adds Fabbri, which produces Italian Amarena cherries, strawberries and ginger immersed in all-natural syrup, to its roster of consumer food brands. The agency will work to amplify consumer and trade interest and engagement for the brand in North America through public relations, social media and creative content development, including new product announcements and social campaigns. Founded in 1905, Fabbri offers such products as the Amarena Fabbri, which consists of cherries in a fine syrup; Fragola Fabbri, strawberries steeped in high-quality strawberry syrup; and Zenzero Fabbri, ginger dipped in a fine syrup with turmeric.
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SourceCode Communications is chosen as US communications agency of record for Elfster, an online community for gift giving, wish lists, and secret santa gift exchanges. SourceCode will provide Elfster with strategic counsel, media relations, brand building, and thought leadership, with the goal of elevating the company’s brand recognition, establishing it as the best brand for all gift-giving moments, positioning it as a thought leader in the industry, enhancing its market position, and maximizing its growth potential. “SourceCode’s proven track record, combined with their creative approach to storytelling, makes them the ideal partner for us,” said Elster CEO Peter Imburg. Elfster partners with such retailers as Amazon, Nordstrom, Etsy, lululemon, Sephora, Anthropologie, Fanatics and Zappos.
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On Ideas is selected as agency of record by Chiles Hospitality. The agency is responsible for brand strategy, media planning and buying, public relations, digital and social strategy for Chiles and its related brands. Chiles Hospitality owns and operates three waterfront restaurants, an organic farm, an in-house bakery and a special events department based in Florida’s Manatee County. “Beyond driving awareness of our brands, we have a unique story to tell about sustainable food chains, local ingredients, and being a forward-facing company,” said Chiles Hospitality CEO Chuck Wolfe. “On Ideas has the expertise to build our recognition in an authentic, meaningful way.”
The Pollack Group is named AOR for Tower Cancer Research Foundation, a nonprofit advancing cancer research, supporting patients and families, and educating communities to improve cancer care across the U.S... Firecracker PR signs high-luxury lifestyle brand Magnifica and its parent corporation CIG Companies, which develops, builds and funds large sustainable and real estate projects... MMGY Wagstaff is engaged by wine producer Gérard Bertrand Group as PR and marketing agency of record for the US... Laura Davidson Public Relations lands lands Castle Hill Inn in Newport, RI.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
