The Decker/Royal Agency is named agency of record for ecotourism company Natural Habitat Adventures and the Claremont Hotel, a property located in Southwest Harbor, ME. Natural Habitat’s eco-conscious expeditions include polar bear tours in Churchill, Canada; Alaskan grizzly bear adventures; small-group Galapagos tours and African safaris. Since 2003, the company has partnered with the World Wildlife Fund to offer conservation travel—sustainable travel that directly protects nature. The Claremont Hotel, which first opened in 1884 and underwent a complete renovation in 2021, is a 52-accommodation property that focuses on maintaining what it calls a sophisticated summer camp atnosphere. Decker/Royal is also representing several other properties in Maine, including The Lincoln Hotel, Salt Cottages, Sandy Pines Campground and Wanderer Cottages.
Red Lorry Yellow Lorry signs on as US agency of record for Mercer Mass Timber, a low-carbon advanced manufacturer of timber building materials and subsidiary of Mercer International Inc. Led from the lorries’ Boston office and supported by teams in Austin and Los Angeles, the program will focus on building awareness through strategic media and social campaigns as well as promoting the brand’s voice and internal experts through thought leadership, timely commentary and news-sharing opportunities. “It’s clear that the lorries are a passionate team of individuals with a lot of great ideas to drive awareness of our mission and offerings,” said MMT director of marketing Shel Tejamo.
Stretch PR is retained by Heritage Golf Group, a boutique owner-operator of upscale private country clubs and daily fee/destination golf courses, to provide internal and external content marketing programs to drive new business acquisition and engage employees. “This partnership will enable us to communicate the rich history of our clubs, showcase capital investments, promote improved member/guest experiences while also bolstering employee pride,” said Heritage Golf Group chief revenue officer Andy Miller. Stretch PR, headed by former executive VP and managing director of KemperLesnik Amy Littleton, specializes in media relations, content marketing, social media, brand activation, thought leadership marketing, employee communications, influencer marketing and issues management.