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5WPR is selected as public relations AOR for Casetext, which uses advanced AI and machine learning to build technology for legal professionals. On June 27, Casetext entered into a definitive agreement to be acquired by Thomson Reuters for $650M, subject to regulatory reviews. 5WPR is responsible for media relations management on behalf of Casetext, working to amplify the brand’s AI innovations across the broader media landscape. The company recently launched CoCounsel, which it bills as the world’s first AI legal assistant. “5W was a huge part of our successful CoCounsel launch,” said Casetext co-founder and chief innovation officer Pablo Arredondo.
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Jeffrey Group signs on to provide public relations support to the Council of the Americas for the second year. The agency will serve as strategic communications consultant and public relations agency for the 2023 COA Symposium & 28th BRAVO Business Awards, scheduled for October 20 at the University of Miami’s Lakeside Village. COA and JeffreyGroup will work together to create the communications strategy and action plan, develop fresh content, conduct media outreach around 2023 milestones, and provide media support for COA and honorees at the events. This year’s symposium will cover such topics as the region’s digital payments revolution, the corporate sector as a driver for climate action, and the rise of artificial intelligence as a catalyst for business transformation. “JeffreyGroup’s pan-regional network and experience with global brands are invaluable as we work together to foster a community of changemakers across industries and governments in the Americas,” said AS/COA Miami vice president Maria Lourdes Teran.
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9Rooftops is continuing its agency-of-record relationship with the Pennsylvania Lottery after a competitive review. The two organizations have worked together in various forms for the last two decades. The new contract calls for 9Rooftops to elevate the lottery statewide with a focus on creating marketing campaigns that highlight the lottery’s key mission of having its proceeds go back into communities to support older Pennsylvanians. “We believe 9Rooftops is uniquely qualified to help our lottery evolve in a complex marketing environment so that the PA Lottery can continue generating vital funds our seniors rely on each day,” said lottery executive director Drew Svitko.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
