5WPR is selected as public relations AOR for Casetext, which uses advanced AI and machine learning to build technology for legal professionals. On June 27, Casetext entered into a definitive agreement to be acquired by Thomson Reuters for $650M, subject to regulatory reviews. 5WPR is responsible for media relations management on behalf of Casetext, working to amplify the brand’s AI innovations across the broader media landscape. The company recently launched CoCounsel, which it bills as the world’s first AI legal assistant. “5W was a huge part of our successful CoCounsel launch,” said Casetext co-founder and chief innovation officer Pablo Arredondo.
Jeffrey Group signs on to provide public relations support to the Council of the Americas for the second year. The agency will serve as strategic communications consultant and public relations agency for the 2023 COA Symposium & 28th BRAVO Business Awards, scheduled for October 20 at the University of Miami’s Lakeside Village. COA and JeffreyGroup will work together to create the communications strategy and action plan, develop fresh content, conduct media outreach around 2023 milestones, and provide media support for COA and honorees at the events. This year’s symposium will cover such topics as the region’s digital payments revolution, the corporate sector as a driver for climate action, and the rise of artificial intelligence as a catalyst for business transformation. “JeffreyGroup’s pan-regional network and experience with global brands are invaluable as we work together to foster a community of changemakers across industries and governments in the Americas,” said AS/COA Miami vice president Maria Lourdes Teran.
9Rooftops is continuing its agency-of-record relationship with the Pennsylvania Lottery after a competitive review. The two organizations have worked together in various forms for the last two decades. The new contract calls for 9Rooftops to elevate the lottery statewide with a focus on creating marketing campaigns that highlight the lottery’s key mission of having its proceeds go back into communities to support older Pennsylvanians. “We believe 9Rooftops is uniquely qualified to help our lottery evolve in a complex marketing environment so that the PA Lottery can continue generating vital funds our seniors rely on each day,” said lottery executive director Drew Svitko.