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Babbit Bodner lands The Honey Baked Ham Company, taking over the account from Edelman. Babbit Bodner’s remit will include designing dynamic communication programs that combine earned media relations, influencer engagement and strategic partnerships. Founded in Detroit in 1957, the company has more than 400 locations nationwide. "We are excited about Babbit Bodner because of their ability to think outside the box and deliver results that exceed expectations,” said The Honey Baked Ham Company CMO Tripp McLaughlin.
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SourceCode Communications wins ReasonLabs, a cybersecurity company that provides home users with what it says is the same level of cyber protection used by Fortune 500 companies. SourceCode will work to increase the ReasonLabs’ brand recognition in the US through a comprehensive media relations program. It is also tasked with leading a series of integrated communications and thought leadership campaigns aimed at amplifying the company’s brand profile. “We are confident that the SourceCode team’s innovative approach, their deep understanding of our industry, and their track record of success will help us bring the ReasonLabs story to consumers across the United States,” said ReasonLabs VP of marketing and growth Einav Noy Haber.
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Kafka Media Group partners with the Tampa Bay Business Journal, which provides breaking business news and business-to-business market intelligence in the Tampa Bay, to enhance TBBJ’s special events and event marketing efforts. KMG will work with the Journal to create custom video content and show pieces for the award ceremonies and events that TBBJ produces. It is also collaborating with TBBJ to develop a strategy to use content from the events in future marketing materials and campaigns. “KMG has done an amazing job at taking the vision we have for our ceremonies and creating an immersive audience experience through personal, story-driven video and packaging it in a way that resonates with people,” said TBBJ market president and publisher Ian Anderson.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
