 |
Babbit Bodner lands The Honey Baked Ham Company, taking over the account from Edelman. Babbit Bodner’s remit will include designing dynamic communication programs that combine earned media relations, influencer engagement and strategic partnerships. Founded in Detroit in 1957, the company has more than 400 locations nationwide. "We are excited about Babbit Bodner because of their ability to think outside the box and deliver results that exceed expectations,” said The Honey Baked Ham Company CMO Tripp McLaughlin.
 |
SourceCode Communications wins ReasonLabs, a cybersecurity company that provides home users with what it says is the same level of cyber protection used by Fortune 500 companies. SourceCode will work to increase the ReasonLabs’ brand recognition in the US through a comprehensive media relations program. It is also tasked with leading a series of integrated communications and thought leadership campaigns aimed at amplifying the company’s brand profile. “We are confident that the SourceCode team’s innovative approach, their deep understanding of our industry, and their track record of success will help us bring the ReasonLabs story to consumers across the United States,” said ReasonLabs VP of marketing and growth Einav Noy Haber.
 |
Kafka Media Group partners with the Tampa Bay Business Journal, which provides breaking business news and business-to-business market intelligence in the Tampa Bay, to enhance TBBJ’s special events and event marketing efforts. KMG will work with the Journal to create custom video content and show pieces for the award ceremonies and events that TBBJ produces. It is also collaborating with TBBJ to develop a strategy to use content from the events in future marketing materials and campaigns. “KMG has done an amazing job at taking the vision we have for our ceremonies and creating an immersive audience experience through personal, story-driven video and packaging it in a way that resonates with people,” said TBBJ market president and publisher Ian Anderson.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
