Babbit Bodner lands The Honey Baked Ham Company, taking over the account from Edelman. Babbit Bodner’s remit will include designing dynamic communication programs that combine earned media relations, influencer engagement and strategic partnerships. Founded in Detroit in 1957, the company has more than 400 locations nationwide. "We are excited about Babbit Bodner because of their ability to think outside the box and deliver results that exceed expectations,” said The Honey Baked Ham Company CMO Tripp McLaughlin.
SourceCode Communications wins ReasonLabs, a cybersecurity company that provides home users with what it says is the same level of cyber protection used by Fortune 500 companies. SourceCode will work to increase the ReasonLabs’ brand recognition in the US through a comprehensive media relations program. It is also tasked with leading a series of integrated communications and thought leadership campaigns aimed at amplifying the company’s brand profile. “We are confident that the SourceCode team’s innovative approach, their deep understanding of our industry, and their track record of success will help us bring the ReasonLabs story to consumers across the United States,” said ReasonLabs VP of marketing and growth Einav Noy Haber.
Kafka Media Group partners with the Tampa Bay Business Journal, which provides breaking business news and business-to-business market intelligence in the Tampa Bay, to enhance TBBJ’s special events and event marketing efforts. KMG will work with the Journal to create custom video content and show pieces for the award ceremonies and events that TBBJ produces. It is also collaborating with TBBJ to develop a strategy to use content from the events in future marketing materials and campaigns. “KMG has done an amazing job at taking the vision we have for our ceremonies and creating an immersive audience experience through personal, story-driven video and packaging it in a way that resonates with people,” said TBBJ market president and publisher Ian Anderson.