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Crowe PR signs to execute public relations and social media influencer marketing strategies for Infantino, a global baby and parenting lifestyle brand. Crowe PR will promote the company’s intentionally designed, safe and innovative products through targeted media and influencer relations, messaging refinement and thought leadership. Infantino’s products are available globally, having a large presence in major retailers including Amazon, Target and Walmart as well as various specialty toy stores, discount retailers and e-commerce sites. “Our collaboration with Crowe PR will enable us to reach even more families with our innovative and thoughtful products, enhancing the joy of parenthood and nurturing the precious bond between parents and their little ones,” said Infantino senior VP of sales & marketing Gretchen Tyker.
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| Brenda Tracy |
Marketing Maven is selected to handle the worldwide speaking engagements of Set The Expectation founder and victims’ rights advocate and survivor Brenda Tracy. STE is an organization dedicated to ending sexual and interpersonal violence through prevention work with men, advocacy and engagement with agencies serving survivors and their families. Tracy, a registered nurse, started the organization when after reporting her brutal rape to police in 1998, the District Attorney refused to prosecute her case, she was never advised of her victims’ rights, and was not informed when officials destroyed her evidence three years prior to the statute of limitations. Marketing Maven CEO Lindsey Carnett “has the right connections for me to spread my message of perseverance and hope widely and proactively,” said Tracy.
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Raptor PR, a B2B tech PR agency for the video games industry, adds Zibra AI, a deep tech startup based in Kyiv, Ukraine, to its portfolio of emerging technology brands. Raptor PR will craft Zibra AI’s global communications architecture, including a creative campaign narrative intended to harness the talent and technology behind the company, as well as bringing its human story to global business and technology audiences. Founded in 2021, Zibra AI is empowered by a proprietary machine learning technology, transforming the ways in which video game and VR/AR creators, developers and publishers create complex 3D visual effects and assets for all virtual worlds. “Raptor has a reputation among our network for delivering results that make an impact for emerging technology brands,” said Zibra AI co-founder and CEO Alex Petrenko.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
