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Crowe PR signs to execute public relations and social media influencer marketing strategies for Infantino, a global baby and parenting lifestyle brand. Crowe PR will promote the company’s intentionally designed, safe and innovative products through targeted media and influencer relations, messaging refinement and thought leadership. Infantino’s products are available globally, having a large presence in major retailers including Amazon, Target and Walmart as well as various specialty toy stores, discount retailers and e-commerce sites. “Our collaboration with Crowe PR will enable us to reach even more families with our innovative and thoughtful products, enhancing the joy of parenthood and nurturing the precious bond between parents and their little ones,” said Infantino senior VP of sales & marketing Gretchen Tyker.
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| Brenda Tracy |
Marketing Maven is selected to handle the worldwide speaking engagements of Set The Expectation founder and victims’ rights advocate and survivor Brenda Tracy. STE is an organization dedicated to ending sexual and interpersonal violence through prevention work with men, advocacy and engagement with agencies serving survivors and their families. Tracy, a registered nurse, started the organization when after reporting her brutal rape to police in 1998, the District Attorney refused to prosecute her case, she was never advised of her victims’ rights, and was not informed when officials destroyed her evidence three years prior to the statute of limitations. Marketing Maven CEO Lindsey Carnett “has the right connections for me to spread my message of perseverance and hope widely and proactively,” said Tracy.
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Raptor PR, a B2B tech PR agency for the video games industry, adds Zibra AI, a deep tech startup based in Kyiv, Ukraine, to its portfolio of emerging technology brands. Raptor PR will craft Zibra AI’s global communications architecture, including a creative campaign narrative intended to harness the talent and technology behind the company, as well as bringing its human story to global business and technology audiences. Founded in 2021, Zibra AI is empowered by a proprietary machine learning technology, transforming the ways in which video game and VR/AR creators, developers and publishers create complex 3D visual effects and assets for all virtual worlds. “Raptor has a reputation among our network for delivering results that make an impact for emerging technology brands,” said Zibra AI co-founder and CEO Alex Petrenko.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
