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Crowe PR signs to execute public relations and social media influencer marketing strategies for Infantino, a global baby and parenting lifestyle brand. Crowe PR will promote the company’s intentionally designed, safe and innovative products through targeted media and influencer relations, messaging refinement and thought leadership. Infantino’s products are available globally, having a large presence in major retailers including Amazon, Target and Walmart as well as various specialty toy stores, discount retailers and e-commerce sites. “Our collaboration with Crowe PR will enable us to reach even more families with our innovative and thoughtful products, enhancing the joy of parenthood and nurturing the precious bond between parents and their little ones,” said Infantino senior VP of sales & marketing Gretchen Tyker.
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| Brenda Tracy |
Marketing Maven is selected to handle the worldwide speaking engagements of Set The Expectation founder and victims’ rights advocate and survivor Brenda Tracy. STE is an organization dedicated to ending sexual and interpersonal violence through prevention work with men, advocacy and engagement with agencies serving survivors and their families. Tracy, a registered nurse, started the organization when after reporting her brutal rape to police in 1998, the District Attorney refused to prosecute her case, she was never advised of her victims’ rights, and was not informed when officials destroyed her evidence three years prior to the statute of limitations. Marketing Maven CEO Lindsey Carnett “has the right connections for me to spread my message of perseverance and hope widely and proactively,” said Tracy.
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Raptor PR, a B2B tech PR agency for the video games industry, adds Zibra AI, a deep tech startup based in Kyiv, Ukraine, to its portfolio of emerging technology brands. Raptor PR will craft Zibra AI’s global communications architecture, including a creative campaign narrative intended to harness the talent and technology behind the company, as well as bringing its human story to global business and technology audiences. Founded in 2021, Zibra AI is empowered by a proprietary machine learning technology, transforming the ways in which video game and VR/AR creators, developers and publishers create complex 3D visual effects and assets for all virtual worlds. “Raptor has a reputation among our network for delivering results that make an impact for emerging technology brands,” said Zibra AI co-founder and CEO Alex Petrenko.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
Racepoint Global is selected as communications agency for Velaura AI, a company developing ultra-low-power silicon and software technologies for data centers and emerging Physical AI applications... V2 Communications signs on to work with Bevi, Cielo and Treefera... Colangelo & Partners is named AOR for for independent fine wine retailer Tribeca Wine Merchants, which is celebrating its 25th anniversary.
FINN Partners is named public relations agency of record for SUSE, which provides enterprise open-source solutions... Lou Hammond Group signs on to work with the West Virginia Department of Tourism... Wireside Communications adds Xscape Photonics, Salience Labs and Aria Networks to its client roster.
