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Brandon picks up Southern Point Co., an outdoor and lifestyle apparel provider. The agency will be responsible for developing and executing strategic marketing campaigns across multiple channels, including digital, social media and traditional advertising. The agency will also provide creative services, website management, search engine optimization, analytics and Amazon Store management. Southern Point Co. offers such products as polos, button-down shirts, shorts, swimwear and accessories. The partnership with Brandon comes as the company takes on new ownership, expands its product line and increases its presence in key markets. Southern Point president Scott Danford said that Brandon CEO Scott Brandon and his team “have been great to work with and have already done some great work.”
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Three Cheers, a 360PR+ agency, signs DRINKS, an online alcohol technology company whose proprietary software, services and regulatory compliance expertise help businesses sell their products online. The agency will work to bring DRINKS' story to broader audiences and share news of its expanding services, focusing on Electriq, DRINKS' Shopify-expert digital agency, and the company’s patented PAIR platform, which generates AI-driven insights to tailor product offerings and develop brands. "Three Cheers brings nearly a decade of alcohol e-commerce to its cutting-edge work with DRINKS," said DRINKS co-founder and CEO Zac Brandenberg.
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Stretch PR promotes Chicago-based EWP Architects to raise its profile in the Nashville market. The agency will also work with EWP to reach potential clients and prospective employees via ongoing social media management. EWP Architects works with building managers, developers, owners, real estate and leasing firms and tenants to redevelop office space. “Office space is changing, and we are on the forefront of that change,” said EWP managing principal Brett Polich. “It is time for the firm to elevate its presence in Nashville and digitally. Stretch PR is the right partner to help move our business forward.”
MZ Group is selected to lead a strategic investor relations and financial communications program across all key markets for Playboy... Marketbridge is named B2B agency of record for the commercial display and IT solutions division of LG Electronics USA... ChizSix Marketing & Media, a Toronto-based firm, picks up Sakar, which licenses over forty major entertainment and lifestyle brands across sectors including digital cameras, drones, audio products and skateboards. 
The Pollack Group is named national PR partner for CrossFit.... Tier One Partners is engaged by Apex Fintech Solutions to amplify brand awareness, elevate executive thought leadership, and position Apex as a leading voice in the global financial technology ecosystem... CIIC PR is appointed agency of record for Aimbridge All-Inclusive, which has properties throughout North America.
Nicholas & Lence Communications handles PR for NYC Winter Outing... Burson is appointed to lead integrated communications for the Norwegian Seafood Council in Japan... McLean Media lands Lofty Pops, a Michigan-based handcrafted ice pop brand... Xhibition teams with Zambia Luxury Lodge Collection, a portfolio of luxury safari lodges.
Plus Communications, a well-connected Republican shop, signs a six-month pact to provide PR services to Israel’s Ministry of Finance.
Notified renews its exclusive partnership with Nasdaq... Marketing Maven is selected to lead messaging development and media outreach for KoreInside... Ripley PR, which works with clients in the skilled trades, B2B tech and manufacturing sectors, wins PR duties for ServiceForge.
