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Cappuccino, a São Paulo-based digital marketing and technology agency that is part of Weber Shandwick, is working on a UNESCO campaign, supported by the Brazilian Ministry of Human Rights and Citizenship, that utilizes Artificial Intelligence to raise awareness against violence and abuse towards elderly people. The campaign includes three films that aim to expose a side of aging often overlooked: violence against elderly people. “The idea is to use Artificial Intelligence, a trending topic, to draw attention to an issue that goes unnoticed: confronting the idealization of our old age," explains Cappuccino co-president Vitor Elman. With the hashtag #AgingWithoutViolence, the campaign seeks to mobilize society to participate and widely disseminate the figures on violence against the elderly in Brazil. The films feature elderly people speaking out against the violence they face and advocating for their rights. In 2022, there were 97,000 reports of violence in Brazil, according to the National Human Rights Ombudsman. In the first quarter of 2023, there were more than 47,000 reports and over 282,000 violations.
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WPP and digital experience platform Optimizely are teaming up on a partnership aimed at delivering optimized digital experiences to all of their customers. WPP has been working with Optimizely for 17 years across such brands as ACCO Brands, Aegon and Oister. WPP clients will have full access to Optimizely’s DXP tools including content marketing, content management, commerce and experimentation. The partnership also offers clients seamless integration with Optimizely Web Experimentation and Google Analytics 4 (GA4), in light of Google’s September phase out of Google Optimize, its web analytics and testing tool. WPP and Optimizely are teaming up to support the seamless transition to a new experimentation platform to help brands deliver relevant content and features. “Optimizely’s platform provides data that allows brands to maximize the chance of driving customers through the ideal journey across channels, and we’re excited to develop a joint offering to take to our shared clients,” said WPP chief technology officer Stephan Pretorius.
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Sprout Social, a social media management software provider, acquires influencer marketing and social intelligence platform Tagger Media. Founded in 2015, Tagger helps brands and agencies discover influencers, plan and manage campaigns, analyze competitor strategies, report on trends and measure ROI. The acquisition is intended to further establish Sprout’s position in the social media software market with a comprehensive platform that empowers brands to execute a holistic social strategy at scale. “By bringing Tagger’s influencer marketing software into Sprout’s suite of solutions, we have the opportunity to deliver the next generation of social insights to our customers to fuel business strategy and measure the full ROI of holistic social investments,” said Sprout Social CEO and co-founder Justyn Howard.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
