Cappuccino, a São Paulo-based digital marketing and technology agency that is part of Weber Shandwick, is working on a UNESCO campaign, supported by the Brazilian Ministry of Human Rights and Citizenship, that utilizes Artificial Intelligence to raise awareness against violence and abuse towards elderly people. The campaign includes three films that aim to expose a side of aging often overlooked: violence against elderly people. “The idea is to use Artificial Intelligence, a trending topic, to draw attention to an issue that goes unnoticed: confronting the idealization of our old age," explains Cappuccino co-president Vitor Elman. With the hashtag #AgingWithoutViolence, the campaign seeks to mobilize society to participate and widely disseminate the figures on violence against the elderly in Brazil. The films feature elderly people speaking out against the violence they face and advocating for their rights. In 2022, there were 97,000 reports of violence in Brazil, according to the National Human Rights Ombudsman. In the first quarter of 2023, there were more than 47,000 reports and over 282,000 violations.
WPP and digital experience platform Optimizely are teaming up on a partnership aimed at delivering optimized digital experiences to all of their customers. WPP has been working with Optimizely for 17 years across such brands as ACCO Brands, Aegon and Oister. WPP clients will have full access to Optimizely’s DXP tools including content marketing, content management, commerce and experimentation. The partnership also offers clients seamless integration with Optimizely Web Experimentation and Google Analytics 4 (GA4), in light of Google’s September phase out of Google Optimize, its web analytics and testing tool. WPP and Optimizely are teaming up to support the seamless transition to a new experimentation platform to help brands deliver relevant content and features. “Optimizely’s platform provides data that allows brands to maximize the chance of driving customers through the ideal journey across channels, and we’re excited to develop a joint offering to take to our shared clients,” said WPP chief technology officer Stephan Pretorius.
Sprout Social, a social media management software provider, acquires influencer marketing and social intelligence platform Tagger Media. Founded in 2015, Tagger helps brands and agencies discover influencers, plan and manage campaigns, analyze competitor strategies, report on trends and measure ROI. The acquisition is intended to further establish Sprout’s position in the social media software market with a comprehensive platform that empowers brands to execute a holistic social strategy at scale. “By bringing Tagger’s influencer marketing software into Sprout’s suite of solutions, we have the opportunity to deliver the next generation of social insights to our customers to fuel business strategy and measure the full ROI of holistic social investments,” said Sprout Social CEO and co-founder Justyn Howard.