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| Lisa Horton |
ASTRSK PR names Lisa Horton president. Horton was most recently chief strategy officer at the agency and has also served as an executive VP. She was previously with FINN Partners. In her new post, Horton will work with agency CEO Elliot Tomaeno on areas that include hiring, new business and strategic client counsel across communications, PR, creative activations and events. “Lisa’s promotion is a testament to her exceptional contributions, steadfast commitment and leadership through the challenges of the COVID pandemic, economic uncertainties and industry shift,” said Tomaneo.
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| Ellen Copaken |
AMC Theatres promotes Ellen Copaken to senior VP marketing. Copaken joined the company as VP, growth strategy in 2022. She was previously managing director and partner at strategic growth consultancy Sterling-Rice Group. Before that, Copaken held senior marketing roles at Frito-Lay, PepsiCo and Hostess Brands. At AMC, she will report to chairman and CEO Adam Aron and will join AMC’s executive committee. “Ellen Copaken has truly distinguished herself as she grabbed the reins of our desire to launch AMC Perfectly Popcorn to the home market,” said Aron. “In the year and a half that she has been with us, her talent, skill and affable nature have been obvious to all who have interacted with her.”
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| Marinda Yelverton |
160/90 hires Marinda Yelverton as VP, creator and social, based in the agency’s Santa Monica office. Yelverton joins 160/90 from Whalar where, as senior VP, brand solutions, she led and mentored the North American client services team. She previously held senior positions at Ketchum, Edelman’s United Entertainment Group and Dentsu Creative (formally 360i). Yelverton has executed creator and talent-led strategies for brands across tech, beauty, fashion, CPG and entertainment as well as supporting key social platform partnerships.
Seven Letter hires Allie Raffa, who was most recently White House correspondent for NBC News, as a senior director... Points of Light, an organization founded by President George H.W. Bush that is dedicated to volunteer service, names Jeff Zanelli as CMO... Frontieras North America, an energy and environmental technology company, appoints Nora Shepard as VP of communications.
Alcoa has named Emily Olson, who has more than 20 years of experience working in capital-intensive industries in the Americas, Europe and Asia, EVP & chief external affairs officer, effective April 6.
Longacre Square Partners has named Humza Vanderman partner and head of its London outpost as the financial communications firm expands into Europe.
FGS Global adds former Pfizer EVP and chief corporate affairs officer Sally Susman to its global executive board as an independent member, effective April 1... Codeword brings on Kim Baffi, who was previously Salesforce VP and creative director, as executive creative director... Amperity, an AI-powered customer data cloud, appoints Bridget Perry as CMO.
MOIA America, a Volkswagen Group of America subsidiary that develops and tests autonomous, all-electric ride-pooling vehicles, names Marcus Gamo head of U.S. communications... Continental Strategy brings on Francisco Petrirena as VP in its Miami office. Petrirena was previously chief of staff to former Miami city manager Art Noriega... MSQ Sport + Entertainment brings on Lauren Weil as EVP, Max Hirsch as VP of sponsorship, and Brooke Losee as VP.
