 |
DRIVEN360 is named global agency of record for MAVTV, a media platform targeted at motorsports, powersports and automotive fans. The agency will manage all MAVTV PR/brand communications and corporate communications efforts, as well as providing strategic counsel regarding the platform’s operational direction and growth plans. MAVTV says it has a global reach of more than 467 million, with 22 million households in North America (DIRECTV, Spectrum, YouTube TV and more), free ad-supported streaming television channels across 25 countries, 175 million connected devices and a loyal social following. “We needed an agency that deeply understands both the broadcast/entertainment industry and the automotive/motorsports worlds, so it was a no-brainer to tap DRIVEN360 to help drive the story of MAVTV’s rebirth and exciting new programming coming soon,” said MAVTV president CJ Olivares.
 |
ARGONAUT is tapped by Pernod Ricard USA as agency of record for Código 1530 Tequila in the U.S. market. Pernod Ricard USA took a majority stake investment in Código 1530 last year. ARGONAUT will collaborate with Código to develop the next phase of its brand story by working to drive awareness and differentiation in the agave category. “It was important to us to find a partner who could take the magic that already exists within the Código 1530 brand,” said Killian Lee, PRUSA brand director for Código. “ARGONAUT very obviously understood this and impressed us all with their strategic rigor and creative firepower from day one.”
 |
The James Collective signs on to represent product discovery platform Marmalade and lighting and lifestyle goods company Schoolhouse. The agency will handle strategic marketing for the brands, as well as developing and executing media relations, partnerships, events, storytelling and gatekeeper relations. A public benefit company, Marmalade directly connects consumers with independent brands that align with their interests, needs and values. Schoolhouse offers a range of products that are designed, manufactured, and shipped within the walls of its century-old brick factory in the heart of Portland, OR.
5W Public Relations is selected as the public relations agency of record for Gunner Roofing... Pillar Marketing Corporation reps Jones Soda Co., a craft soda manufacturer that also operates a subsidiary dedicated to cannabis products... MGH is named as agency of record for NaturaLawn of America.
Christie & Co. picks up Seven Teas, a line of organic, sustainable ready-to-drink teas and lemonades... Magrino lands Eagle Point Hotel Partners’ two properties on Long Island's North Fork, Sound View Greenport and The Harbor Front Inn... FNK IR is tabbed to handle investor relations scope for VerticalScope, a digital platform for enthusiast communities... Tegan Digital wins Long Cove, a luxury lakefront community located on the Cedar Creek Reservoir, Texas.
BackBay Communications takes on Finovate for PR and media relations services for its FinovateSpring 2024, FinovateFall 2024, and FinovateEurope 2025 events... Taft Communications picks up PosiGen, which provides renewable energy and energy efficiency solutions for underserved communities... rEvolution lands PR and marketing AOR status for the ICC Men's T20 World Cup 2024, international cricket championship.
Kaplow Communications scoops up U.S. communications duties for Forbes... 360PR+lands Norwex, a line of eco-friendly home cleaning and personal care products... 
FINN Partners is selected to provide integrated PR and marketing services for Greentech Environmental... Hemsworth signs on as AOR for Main Line Brands (Mosquito Authority, Pest Authority and Fitness Machine Technicians)... Firecracker PR lands L3Networks... InnoVision Marketing Group picks up Buddy’s bar-b-q, an East Tennessee bar-b-q favorite.
Have a comment? Send it to 
No comments have been submitted for this story yet.