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DRIVEN360 is named global agency of record for MAVTV, a media platform targeted at motorsports, powersports and automotive fans. The agency will manage all MAVTV PR/brand communications and corporate communications efforts, as well as providing strategic counsel regarding the platform’s operational direction and growth plans. MAVTV says it has a global reach of more than 467 million, with 22 million households in North America (DIRECTV, Spectrum, YouTube TV and more), free ad-supported streaming television channels across 25 countries, 175 million connected devices and a loyal social following. “We needed an agency that deeply understands both the broadcast/entertainment industry and the automotive/motorsports worlds, so it was a no-brainer to tap DRIVEN360 to help drive the story of MAVTV’s rebirth and exciting new programming coming soon,” said MAVTV president CJ Olivares.
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ARGONAUT is tapped by Pernod Ricard USA as agency of record for Código 1530 Tequila in the U.S. market. Pernod Ricard USA took a majority stake investment in Código 1530 last year. ARGONAUT will collaborate with Código to develop the next phase of its brand story by working to drive awareness and differentiation in the agave category. “It was important to us to find a partner who could take the magic that already exists within the Código 1530 brand,” said Killian Lee, PRUSA brand director for Código. “ARGONAUT very obviously understood this and impressed us all with their strategic rigor and creative firepower from day one.”
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The James Collective signs on to represent product discovery platform Marmalade and lighting and lifestyle goods company Schoolhouse. The agency will handle strategic marketing for the brands, as well as developing and executing media relations, partnerships, events, storytelling and gatekeeper relations. A public benefit company, Marmalade directly connects consumers with independent brands that align with their interests, needs and values. Schoolhouse offers a range of products that are designed, manufactured, and shipped within the walls of its century-old brick factory in the heart of Portland, OR.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
