 |
DRIVEN360 is named global agency of record for MAVTV, a media platform targeted at motorsports, powersports and automotive fans. The agency will manage all MAVTV PR/brand communications and corporate communications efforts, as well as providing strategic counsel regarding the platform’s operational direction and growth plans. MAVTV says it has a global reach of more than 467 million, with 22 million households in North America (DIRECTV, Spectrum, YouTube TV and more), free ad-supported streaming television channels across 25 countries, 175 million connected devices and a loyal social following. “We needed an agency that deeply understands both the broadcast/entertainment industry and the automotive/motorsports worlds, so it was a no-brainer to tap DRIVEN360 to help drive the story of MAVTV’s rebirth and exciting new programming coming soon,” said MAVTV president CJ Olivares.
 |
ARGONAUT is tapped by Pernod Ricard USA as agency of record for Código 1530 Tequila in the U.S. market. Pernod Ricard USA took a majority stake investment in Código 1530 last year. ARGONAUT will collaborate with Código to develop the next phase of its brand story by working to drive awareness and differentiation in the agave category. “It was important to us to find a partner who could take the magic that already exists within the Código 1530 brand,” said Killian Lee, PRUSA brand director for Código. “ARGONAUT very obviously understood this and impressed us all with their strategic rigor and creative firepower from day one.”
 |
The James Collective signs on to represent product discovery platform Marmalade and lighting and lifestyle goods company Schoolhouse. The agency will handle strategic marketing for the brands, as well as developing and executing media relations, partnerships, events, storytelling and gatekeeper relations. A public benefit company, Marmalade directly connects consumers with independent brands that align with their interests, needs and values. Schoolhouse offers a range of products that are designed, manufactured, and shipped within the walls of its century-old brick factory in the heart of Portland, OR.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
