DRIVEN360 is named global agency of record for MAVTV, a media platform targeted at motorsports, powersports and automotive fans. The agency will manage all MAVTV PR/brand communications and corporate communications efforts, as well as providing strategic counsel regarding the platform’s operational direction and growth plans. MAVTV says it has a global reach of more than 467 million, with 22 million households in North America (DIRECTV, Spectrum, YouTube TV and more), free ad-supported streaming television channels across 25 countries, 175 million connected devices and a loyal social following. “We needed an agency that deeply understands both the broadcast/entertainment industry and the automotive/motorsports worlds, so it was a no-brainer to tap DRIVEN360 to help drive the story of MAVTV’s rebirth and exciting new programming coming soon,” said MAVTV president CJ Olivares.
ARGONAUT is tapped by Pernod Ricard USA as agency of record for Código 1530 Tequila in the U.S. market. Pernod Ricard USA took a majority stake investment in Código 1530 last year. ARGONAUT will collaborate with Código to develop the next phase of its brand story by working to drive awareness and differentiation in the agave category. “It was important to us to find a partner who could take the magic that already exists within the Código 1530 brand,” said Killian Lee, PRUSA brand director for Código. “ARGONAUT very obviously understood this and impressed us all with their strategic rigor and creative firepower from day one.”
The James Collective signs on to represent product discovery platform Marmalade and lighting and lifestyle goods company Schoolhouse. The agency will handle strategic marketing for the brands, as well as developing and executing media relations, partnerships, events, storytelling and gatekeeper relations. A public benefit company, Marmalade directly connects consumers with independent brands that align with their interests, needs and values. Schoolhouse offers a range of products that are designed, manufactured, and shipped within the walls of its century-old brick factory in the heart of Portland, OR.