Karbo Communications launches an AI practice, which will provide clients with customizable communications and digital marketing solutions designed to help them own the AI narrative. The agency has worked with AI innovators from startups to billion-dollar brands over the last 25 years, giving it deep experience and perspective on the needs of AI-focused companies. The experience of the agency’s team members includes working with such brands as Nvidia, IBM Watson, Meta, Penguin, Cornelis Networks and AppDynamics. Karbo has also developed a comprehensive AI Blueprint, which includes AI guidelines, a code of ethics, plus best practices for the use of AI tools and workflows in PR, content development and digital marketing. “Our AI Practice is purpose-built to tackle the unique challenges AI companies face today and tomorrow and deliver new customers, partners, funding and staff,” said Karbo Communications CEO and founder Julie Karbo.


Ruder Finn unveils rf.engage, its global center of excellence for strategic internal communications and engagement. The agency says that internal engagements now account for close to 20 percent of its global client portfolio. The new unit is headed by Ruder Finn’s London office managing director, Nick Leonard, reporting to CEO Kathy Bloomgarden. EVPs Trish Nicolas and Jem Gregory will be part of the senior team. rf.engage brings together the company’s strategic internal communications, change management and employee engagement expertise to help businesses connect their people to strategy, goals, and purpose in fast-changing, diverse, and distributed working environments, and ensure internal and external activities are aligned. “The way employees interact with their employer and each other has changed forever,” said Bloomgarden. “Stronger employee engagement efforts are critical to building a world class culture in today’s much changed environment.”


Ballantines PR launches a brand refresh designed by J.Burks Studio. The new design pays homage to the agency’s beginnings as part of Ballantines Hotel, a mid-century modern hotel in Palm Springs owned and operated by BPR founder and president Sarah Robarts. The hotel, a gathering place for creatives and connectors, grew into a business with influence across industry verticals. Headquartered in West Hollywood with offices expanding into New York City, San Francisco, Miami and London, BPR works with clients in sectors including luxury, sports, tech, entertainment, hospitality and the arts. Clients recently added to the agency’s roster include The Aster, a new private members-only club.