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Strategic Objectives is partnering with Cuisinart on the launch of the company’s new Indoor Pizza Oven. The launch campaign for the product begins this month and will include social media programming and consumer contesting. The company says that with the Cuisinart® Indoor Pizza Oven, enthusiasts can achieve authentic Neapolitan pizzas in under five minutes thanks to radiant heat that can reach 700°F. “Strategic Objectives is the right agency to help share this message with Canadians,” said Cuisinart digital marketing manager Saverio D’Angelo. “They’ll spotlight our unwavering commitment to culinary artistry by showcasing our new pizza oven’s distinctive features.”
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Jamison Golf Group is selected as public relations agency of record for American Fit, a company that designs and manufactures golf apparel. Jamison Golf Group will work to elevate American Fit’s brand presence in the golf industry through a public relations program for its exclusive lines of men’s, women’s and juniors clothing. Long established as a private label manufacturer for major golf brands, American Fit, owned by Valgroup International, is now entering the golf apparel sector. “They are a respected name among media outlets, and we look forward to working with them in taking our American Fit brand to the better pro shops across North America,” said American Fit CEO Diego Levental.
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5WPR is selected as the public relations agency of record for Arbol, a global climate-risk coverage platform and fintech company. 5W will work to position the company as an industry-leading parametric insurance provider and insurtech platform that provides solutions for companies impacted by climate risk or extreme weather. The agency is also tasked with establishing Arbol’s offering as an essential product for farmers and those in the alternative/renewable energy space. 5W has focused on elevating the company through expert commentary, bylines, company announcements and case studies. In 2022, Arbol’s parametric reinsurance solution in the state of Florida delivered one of the first payouts for Hurricane Ian, just three weeks after the storm departed.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
