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Strategic Objectives is partnering with Cuisinart on the launch of the company’s new Indoor Pizza Oven. The launch campaign for the product begins this month and will include social media programming and consumer contesting. The company says that with the Cuisinart® Indoor Pizza Oven, enthusiasts can achieve authentic Neapolitan pizzas in under five minutes thanks to radiant heat that can reach 700°F. “Strategic Objectives is the right agency to help share this message with Canadians,” said Cuisinart digital marketing manager Saverio D’Angelo. “They’ll spotlight our unwavering commitment to culinary artistry by showcasing our new pizza oven’s distinctive features.”
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Jamison Golf Group is selected as public relations agency of record for American Fit, a company that designs and manufactures golf apparel. Jamison Golf Group will work to elevate American Fit’s brand presence in the golf industry through a public relations program for its exclusive lines of men’s, women’s and juniors clothing. Long established as a private label manufacturer for major golf brands, American Fit, owned by Valgroup International, is now entering the golf apparel sector. “They are a respected name among media outlets, and we look forward to working with them in taking our American Fit brand to the better pro shops across North America,” said American Fit CEO Diego Levental.
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5WPR is selected as the public relations agency of record for Arbol, a global climate-risk coverage platform and fintech company. 5W will work to position the company as an industry-leading parametric insurance provider and insurtech platform that provides solutions for companies impacted by climate risk or extreme weather. The agency is also tasked with establishing Arbol’s offering as an essential product for farmers and those in the alternative/renewable energy space. 5W has focused on elevating the company through expert commentary, bylines, company announcements and case studies. In 2022, Arbol’s parametric reinsurance solution in the state of Florida delivered one of the first payouts for Hurricane Ian, just three weeks after the storm departed.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
