Bob Gold & Associates is named PR agency of record for Willow, which offers live, streaming and on-demand cricket coverage. BG&A will work to elevate Willow's profile, emphasizing its dedication to delivering premier cricket content to fans and promoting the network's fan-centric approach. “We sought an agency capable of articulating the profound connection between Willow and the cricket-loving community,” said Willow COO Todd Myers. “Bob Gold & Associates, with its proven award-winning track record in effective storytelling and strategic marketing, stood out as an exemplary choice.” The International Olympic Committee recently announced the addition of cricket to the program for the 2028 Olympic Games in Los Angeles.
Zapwater Communications is selected by The Inn at Stonecliffe, a property on Michigan’s Mackinac Island owned by the Pulte Family Charitable Foundation, as its US agency of record. Zapwater will spearhead integrated communications to magnify the property's renovation, enhanced experiences, expansive guest accommodations, food and beverage outlets, event spaces and more. The agency’s scope of work will include ongoing strategic planning, media relations, influencer marketing, event support and social media campaigns, in alignment with the property’s goal of positioning itself as Mackinac’s premier property for leisure and business travelers, multi-generational travel, special events and one-of-a-kind weddings.
The Brandman Agency signs on as PR agency of record for Domes, a collection of 11 luxury properties in the Mediterranean. Brandman will be handling all US media relations and influencer relations for the client. Domes features four differentiating brands: Domes Originals, Domes Reserves, Domes Noruz and Domes Aulūs. Each brand exemplifies its own identity, combining traditional Mediterranean charm with contemporary flair. The company also runs Makris, a fine-dining restaurant-concept that operates at several Domes resorts as well as in a standalone restaurant in Athens. “With exciting growth plans for our brand in 2024, we are confident that our collaboration will further position Domes as a leader in the hospitality space in the Mediterranean and beyond,” said Domes deputy commercial director of sales and marketing Manos Vatzolas.