SPARK is named creative marketing agency of record for Visit Baltimore, the city’s official destination marketing organization. It will work to evolve Visit Baltimore’s brand, which was launched in 2020. The scope work includes a refresh of visual elements along with devising new campaigns that best represent Baltimore, from its diverse neighborhoods to its arts and culture institutions. “In SPARK, we’ve found a partner that can bring our incredible brand to new heights while crafting narratives that showcase our unique offerings and resonate with leisure and business travelers as well as convention attendees,” said Visit Baltimore president and CEO Al Hutchinson.
Quinn PR is engaged to handle real-estate and consumer lifestyle communications for Andermatt, a Swiss Alpine Resort. The agency will work to raise awareness of Andermatt as a year-round destination through media relations, creative campaigns and sales-focused activity, in addition to supporting the destination on brand partnerships, sponsorships and events. The account will be led by Quinn VP Camila Gamero. Just under two hours’ drive from Zurich, Andermatt has been undergoing a major redevelopment program which, when completed, will give the mountain resort town six hotels, 42 luxury apartment buildings and Alpine villas. “The Quinn team is extremely well connected in our core areas and they understand the stages we are going through in the resort’s development as a year-round destination,” said Andermatt Swiss Alps AG chief communications officer Stefan Kern.
Crowe PR signs on to work with Crystal Head Vodka and Rabbit Hole Spirits. For Crystal Head Vodka, which was founded by actor Dan Aykroyd and artist John Alexander, Crowe PR will focus on thought leadership for the executive team, strategic communications, media relations, limited-edition product launches and event support. Part of the Infinium Spirits portfolio, the vodka is available in three versions: Original (crafted from locally sourced Canadian corn), Aurora (crafted from English wheat) and Onyx (crafted from Blue Weber agave). Rabbit Hole Spirits, part of the Pernod Ricard portfolio and helmed by Kentucky Bourbon Hall of Fame Whiskey Maker Kaveh Zamanian, will depend on the Crowe team to increasing awareness for the brand through media relations, thought leadership and overall strategic communication. It will also be coordinating influencer partnerships, brand activations and will provide event support.