 |
SPARK is named creative marketing agency of record for Visit Baltimore, the city’s official destination marketing organization. It will work to evolve Visit Baltimore’s brand, which was launched in 2020. The scope work includes a refresh of visual elements along with devising new campaigns that best represent Baltimore, from its diverse neighborhoods to its arts and culture institutions. “In SPARK, we’ve found a partner that can bring our incredible brand to new heights while crafting narratives that showcase our unique offerings and resonate with leisure and business travelers as well as convention attendees,” said Visit Baltimore president and CEO Al Hutchinson.
 |
Quinn PR is engaged to handle real-estate and consumer lifestyle communications for Andermatt, a Swiss Alpine Resort. The agency will work to raise awareness of Andermatt as a year-round destination through media relations, creative campaigns and sales-focused activity, in addition to supporting the destination on brand partnerships, sponsorships and events. The account will be led by Quinn VP Camila Gamero. Just under two hours’ drive from Zurich, Andermatt has been undergoing a major redevelopment program which, when completed, will give the mountain resort town six hotels, 42 luxury apartment buildings and Alpine villas. “The Quinn team is extremely well connected in our core areas and they understand the stages we are going through in the resort’s development as a year-round destination,” said Andermatt Swiss Alps AG chief communications officer Stefan Kern.
 |
Crowe PR signs on to work with Crystal Head Vodka and Rabbit Hole Spirits. For Crystal Head Vodka, which was founded by actor Dan Aykroyd and artist John Alexander, Crowe PR will focus on thought leadership for the executive team, strategic communications, media relations, limited-edition product launches and event support. Part of the Infinium Spirits portfolio, the vodka is available in three versions: Original (crafted from locally sourced Canadian corn), Aurora (crafted from English wheat) and Onyx (crafted from Blue Weber agave). Rabbit Hole Spirits, part of the Pernod Ricard portfolio and helmed by Kentucky Bourbon Hall of Fame Whiskey Maker Kaveh Zamanian, will depend on the Crowe team to increasing awareness for the brand through media relations, thought leadership and overall strategic communication. It will also be coordinating influencer partnerships, brand activations and will provide event support.
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
Gatesman picks up AOR duties for Cincinnati Metro and has been selected to lead the development of PA Brews, a statewide brand initiative designed to unite and elevate Pennsylvania’s brewing industry... RED PR is named AOR for Jenny’s Barn, a Southampton, NY boutique that offers handmade jewelry, vintage décor and Western-inspired pieces... Darby Communications, an Asheville, NC-based firm that supports outdoor, hunting, fishing and endurance brands, signs on with Offgrid Provisions.
Attention Comms is selected as strategic communications partner for The Chaka Khan Foundation... Brokaw, a Cleveland, OH-based marketing, advertising and social content production firm, signs on as full-service marketing agency of record for the University of Akron... JDPR is named public relations agency of record for JumboMax Golf Grips. 
