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SPARK is named creative marketing agency of record for Visit Baltimore, the city’s official destination marketing organization. It will work to evolve Visit Baltimore’s brand, which was launched in 2020. The scope work includes a refresh of visual elements along with devising new campaigns that best represent Baltimore, from its diverse neighborhoods to its arts and culture institutions. “In SPARK, we’ve found a partner that can bring our incredible brand to new heights while crafting narratives that showcase our unique offerings and resonate with leisure and business travelers as well as convention attendees,” said Visit Baltimore president and CEO Al Hutchinson.
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Quinn PR is engaged to handle real-estate and consumer lifestyle communications for Andermatt, a Swiss Alpine Resort. The agency will work to raise awareness of Andermatt as a year-round destination through media relations, creative campaigns and sales-focused activity, in addition to supporting the destination on brand partnerships, sponsorships and events. The account will be led by Quinn VP Camila Gamero. Just under two hours’ drive from Zurich, Andermatt has been undergoing a major redevelopment program which, when completed, will give the mountain resort town six hotels, 42 luxury apartment buildings and Alpine villas. “The Quinn team is extremely well connected in our core areas and they understand the stages we are going through in the resort’s development as a year-round destination,” said Andermatt Swiss Alps AG chief communications officer Stefan Kern.
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Crowe PR signs on to work with Crystal Head Vodka and Rabbit Hole Spirits. For Crystal Head Vodka, which was founded by actor Dan Aykroyd and artist John Alexander, Crowe PR will focus on thought leadership for the executive team, strategic communications, media relations, limited-edition product launches and event support. Part of the Infinium Spirits portfolio, the vodka is available in three versions: Original (crafted from locally sourced Canadian corn), Aurora (crafted from English wheat) and Onyx (crafted from Blue Weber agave). Rabbit Hole Spirits, part of the Pernod Ricard portfolio and helmed by Kentucky Bourbon Hall of Fame Whiskey Maker Kaveh Zamanian, will depend on the Crowe team to increasing awareness for the brand through media relations, thought leadership and overall strategic communication. It will also be coordinating influencer partnerships, brand activations and will provide event support.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
