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| Carol Cone, Barbara Way Hunter |
The New York Chapter of the Public Relations Society of America will honor Carol Cone, founder of Carol Cone ON PURPOSE, as the recipient of the first Barbara Way Hunter Trailblazer Award, sponsored by HUNTER, at the 2023 Big Apple Awards gala at TAO Downtown in New York City on Nov. 15. The Barbara Way Hunter Trailblazer Award recognizes the female leaders who have helped pave the way for future generations of women to excel in their careers in the communications industry. The award is named for Barbara Way Hunter, who founded HUNTER in 1989. Hunter and her sister Jean Schoonover became the first women to co-own and lead a major public relations agency with the 1969 acquisition of Dudley-Anderson-Yutzy. Cone is being recognized for her pioneering work in purpose, social impact and ESG. CCOP is a leading social impact consultancy helping companies, brands, and nonprofits harness the power of purpose to advance their business and societal impact. “For more than 35 years, Carol Cone has embraced a steadfast commitment to driving the purpose movement” said Carmella Glover, president of PRSA-NY.
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TiiCKER, the verified shareholder loyalty and engagement platform led by Lambert CEO Jeff Lambert, forms a partnership with sports-first live TV streaming platform Fubo. The partnership gives Fubo shareholders access to a tiered perks program that includes a 20% discount on a one-month subscription to Fubo Pro for new subscribers and exclusive early access to product features through the company’s beta testing program. “TiiCKER’s partnership with Fubo connects the dots for the consumer and retail investor and continues our efforts to revolutionize how public companies connect with and reward shareholders who have a passion for the brands they own. We’re thrilled for investors in Fubo to begin experiencing the perks of ownership,” said Lambert.
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Gravitate PR, which works with tech companies, launches a data-driven storytelling practice. The new practice will offer clients several options to help them establish and build a data program, including a “data-driven storytelling” initiative that audits a company’s existing data, provides recommendations on additional data development, and solidifies the right set of messages, narratives, content and approaches to maximize the information and insights. It also offers an integrated marketing communications initiative that conducts all of the above, with additional content creation spanning report copy, as well as owned, earned, social and paid media content. “With an increasing number of companies asking us about how data can better support their brand awareness, reputation, and growth goals, we’re excited to continue working with clients to create clear and tangible results,” said Gravitate founder and president Lisette Paras. Gravitate has created a free eBook detailing the steps in data-driven storytelling, which can be downloaded here.
CashmanKatz launches CK Health, a healthcare marketing specialty... Mission North introduces its Physical Industries practice, which will focus on physical AI applications across four verticals: commerce, manufacturing, mobility, and aerospace and defense... Muck Rack, an AI communications platform, announces a new feature designed to help communications leaders identify timely opportunities to shape relevant news conversations while they are still developing.
FINN Partners opens an office in Minneapolis, its fifth location in the Midwest and its 39th worldwide... AMP3 PR hosts its annual Gifting Suite and Media Lounge in conjunction with New York Fashion Week... Curious Plot, which works with clients in the agriculture, food and companion animal industries, is accepting applications for its 2026 Seed to Succeed pro bono program.
IPREX names Big Picture PR in San Francisco, Precision Strategies in Washington, D.C., and Tiny Mighty Communications in Nashville as its first Americas Partner Cohort... Highwire launches AcroAnswers, a proprietary AI visibility platform... Big Red Oak and Naer Communications, a Calgary-based firm, form a partnership providing integrated communications and marketing services to clean energy companies and organizations across Canada.
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
