Carol Cone
Carol Cone,
Barbara Way Hunter

The New York Chapter of the Public Relations Society of America will honor Carol Cone, founder of Carol Cone ON PURPOSE, as the recipient of the first Barbara Way Hunter Trailblazer Award, sponsored by HUNTER, at the 2023 Big Apple Awards gala at TAO Downtown in New York City on Nov. 15. The Barbara Way Hunter Trailblazer Award recognizes the female leaders who have helped pave the way for future generations of women to excel in their careers in the communications industry. The award is named for Barbara Way Hunter, who founded HUNTER in 1989. Hunter and her sister Jean Schoonover became the first women to co-own and lead a major public relations agency with the 1969 acquisition of Dudley-Anderson-Yutzy. Cone is being recognized for her pioneering work in purpose, social impact and ESG. CCOP is a leading social impact consultancy helping companies, brands, and nonprofits harness the power of purpose to advance their business and societal impact. “For more than 35 years, Carol Cone has embraced a steadfast commitment to driving the purpose movement” said Carmella Glover, president of PRSA-NY.


TiiCKER, the verified shareholder loyalty and engagement platform led by Lambert CEO Jeff Lambert, forms a partnership with sports-first live TV streaming platform Fubo. The partnership gives Fubo shareholders access to a tiered perks program that includes a 20% discount on a one-month subscription to Fubo Pro for new subscribers and exclusive early access to product features through the company’s beta testing program. “TiiCKER’s partnership with Fubo connects the dots for the consumer and retail investor and continues our efforts to revolutionize how public companies connect with and reward shareholders who have a passion for the brands they own. We’re thrilled for investors in Fubo to begin experiencing the perks of ownership,” said Lambert.


Gravitate PR, which works with tech companies, launches a data-driven storytelling practice. The new practice will offer clients several options to help them establish and build a data program, including a “data-driven storytelling” initiative that audits a company’s existing data, provides recommendations on additional data development, and solidifies the right set of messages, narratives, content and approaches to maximize the information and insights. It also offers an integrated marketing communications initiative that conducts all of the above, with additional content creation spanning report copy, as well as owned, earned, social and paid media content. “With an increasing number of companies asking us about how data can better support their brand awareness, reputation, and growth goals, we’re excited to continue working with clients to create clear and tangible results,” said Gravitate founder and president Lisette Paras. Gravitate has created a free eBook detailing the steps in data-driven storytelling, which can be downloaded here.