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| Sarah Willis |
Public Policy Holding Company launches Concordant, a policy and communications advisory firm that offers services including government relations, PA, audience insight capabilities and full-service, strategic communications. Concordant, the eighth independent agency with the PPHC group, is led by CEO Sarah Wills, who was most recently EVP and chief corporate affairs officer at Cardinal Health, served as chief communications officer at GE Healthcare, and has held a range of political and policy positions on Capitol Hill and for the State of New Jersey. The firm will work to build multi-disciplinary teams for areas in which organizations are investing for long-term growth and resilience, such as AI, progress towards a healthier planet, advancements in precision medicine, and the reconfiguration of global supply chains. PPHC units include O'Neill & Assocs., Alpine Group, Forbes Tate Partners, Seven Letter and Crossroads Strategies.
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The Racket Club, a South African-based agency providing brand strategy, creative development, digital activations, live activations, and influencer and public relations campaigns, opens a London office. The new venture will be headed by business director Jemima-Faye Goodall, who was previouly CEO and co-founder of Coco Creative, has extensive experience in the UK market and expertise in full-service digital and branding solutions. Founded in 2014 by managing director Grant Pleming, The Racket Club works across sectors such as food and beverage, automotive, sports, hospitality, fashion and apparel, banking, television, telecommunications and consumer goods. “International expansion has always been one of our goals, and with the opening of our London office, we’re pleased to build on our successes and continue partnering with more brands,” said Pleming.
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RTC Partners, private equity firm, closes investments in marketing and sales services firms fama PR, Intelisent, MarketBridge and Quarry, with the goal of creating an integrated and data-driven platform designed to drive value creation across a wide spectrum of marketing and sales initiatives. The combined platform comprises more than 220 professionals across five offices in the US and Canada and partners with more than 150 clients worldwide. John Shomaker, an RTC Partners operating partner, has assumed the role of chief executive officer of the platform. “These first four firms comprise the resources, high-quality senior expertise, and reputations of excellence to deliver on the unmet strategy, execution, and analytics needs of ambitious enterprise growth leaders,” said RTC Partners managing partner Tony Brindisi.
A survey from Matter Communications found that nearly all healthcare marketers (94.4 percent) are currently working with a PR/marketing agency... PAN Communications launches a new website and branding... Semaphore Communications of Cape Town comes on board as a member of IPREX....LAVIDGE managing director Dave Nobs joins the Walter Cronkite School of Journalism and Mass Communication Endowment Board of Trustees.
Mod Op, a digital marketing agency, acquires brand strategy, package design & integrated marketing agency LAM Design... Warren Green & Associates is adding public relations to its services by partnering with Trip Whisperer Agency... The Pollack Group awards its Noemi Pollack Scholarship for the 2024-2025 school year to Sophie Schaked, a rising sophomore at The USC Annenberg School for Communication and Journalism.
The Bliss Group opens a London office to serve professional services, financial services, healthcare, tech and impact clients with a European presence... Granite Creek Capital Partners in partnership with Boathouse Capital, makes an investment in The District Communications Group... Treble forms an artificial intelligence practice group, which will be led out of the agency’s San Francisco office by VP Will Kruisbrink.
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
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