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| Sarah Willis |
Public Policy Holding Company launches Concordant, a policy and communications advisory firm that offers services including government relations, PA, audience insight capabilities and full-service, strategic communications. Concordant, the eighth independent agency with the PPHC group, is led by CEO Sarah Wills, who was most recently EVP and chief corporate affairs officer at Cardinal Health, served as chief communications officer at GE Healthcare, and has held a range of political and policy positions on Capitol Hill and for the State of New Jersey. The firm will work to build multi-disciplinary teams for areas in which organizations are investing for long-term growth and resilience, such as AI, progress towards a healthier planet, advancements in precision medicine, and the reconfiguration of global supply chains. PPHC units include O'Neill & Assocs., Alpine Group, Forbes Tate Partners, Seven Letter and Crossroads Strategies.
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The Racket Club, a South African-based agency providing brand strategy, creative development, digital activations, live activations, and influencer and public relations campaigns, opens a London office. The new venture will be headed by business director Jemima-Faye Goodall, who was previouly CEO and co-founder of Coco Creative, has extensive experience in the UK market and expertise in full-service digital and branding solutions. Founded in 2014 by managing director Grant Pleming, The Racket Club works across sectors such as food and beverage, automotive, sports, hospitality, fashion and apparel, banking, television, telecommunications and consumer goods. “International expansion has always been one of our goals, and with the opening of our London office, we’re pleased to build on our successes and continue partnering with more brands,” said Pleming.
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RTC Partners, private equity firm, closes investments in marketing and sales services firms fama PR, Intelisent, MarketBridge and Quarry, with the goal of creating an integrated and data-driven platform designed to drive value creation across a wide spectrum of marketing and sales initiatives. The combined platform comprises more than 220 professionals across five offices in the US and Canada and partners with more than 150 clients worldwide. John Shomaker, an RTC Partners operating partner, has assumed the role of chief executive officer of the platform. “These first four firms comprise the resources, high-quality senior expertise, and reputations of excellence to deliver on the unmet strategy, execution, and analytics needs of ambitious enterprise growth leaders,” said RTC Partners managing partner Tony Brindisi.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
