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The Weinbach Group is selected to handle marketing communications, including PR and creative campaign development, for the Miami-Dade County Department of Transportation and Public Works, which operates the 15th largest public transit system in the U.S. and the largest transit agency in Florida. The firm will promote DPTW’s system, including the launch of new bus routes, new transportation infrastructure, and novel public works projects, like the Underline, a 10-mile linear park and trail that runs under Metrorail's elevated tracks. Among its first tasks, Weinbach will develop a comprehensive, strategic communications plan to help the Department effectively disseminate information to its diverse audiences and to promote departmental assets within the public transit system. “We are pleased to partner with The Weinbach Group, a proven leader in this space, to develop and activate this plan to harmonize and innovate all outbound communications," said DPTW chief external affairs officer Juan C. Mendieta.
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The Brandman Agency picks up Graubunden Tourism, an area that is one of Switzerland’s most visited destinations. Brandman will be responsible for introducing Graubunden and its hospitality partners to the US media through a targeted campaign of media outreach, media missions and hosted press trips, The largest region in Switzerland, Graubunden makes up almost 20 percent of the country’s total land area and features Michelin-starred dining, world-class spas, nature adventures, and luxury experiences. “We are thrilled to begin working with The Brandman Agency to continue to tell the stories of our diverse and dynamic region,” said Graubunden Tourism head of business development Tamara Löffel-Jäger.
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AdvisIRy Partners is named investor relations and communications firm for Latham Group, Inc., the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia and New Zealand. The agency will work with Latham founding partner Lynn Morgen, partner Eric Prouty and senior director Vicky Nakhla on investor relations strategies, messaging and outreach. “We are pleased to bring AdvisIRy Partners on board to help us communicate our investment story and build our investor brand,” said Latham Group president and CEO Scott Rajeski.
Ilex Content Strategies collects Contrivian, a tech company providing intelligent mission-critical connectivity... Astonish Media Group comes on board as agency of record for Sioux Honey Association Co-op, the nation’s only beekeeper-owned honey cooperative... Prism PR signs on to work with CareScout, a Genworth Financial unit... RG2 Communications lands Jacobsen Studio, an architecture studio recognized for its site-specific approach to contemporary design.
Rosen Group to bolster media visibility of Kustom Entertainment, a live event production and ticketing technology company... LDPR lands AOR duties for Windjammer Landing Resort & Residences, a Caribbean resort set along the shores of Labrelotte Bay in St. Lucia... Vitamin, a Baltimore-based shop, picks up The Mood Center, a mental health practice specializing in neurotherapy treatments for depression and related conditions.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
