The Weinbach Group is selected to handle marketing communications, including PR and creative campaign development, for the Miami-Dade County Department of Transportation and Public Works, which operates the 15th largest public transit system in the U.S. and the largest transit agency in Florida. The firm will promote DPTW’s system, including the launch of new bus routes, new transportation infrastructure, and novel public works projects, like the Underline, a 10-mile linear park and trail that runs under Metrorail's elevated tracks. Among its first tasks, Weinbach will develop a comprehensive, strategic communications plan to help the Department effectively disseminate information to its diverse audiences and to promote departmental assets within the public transit system. “We are pleased to partner with The Weinbach Group, a proven leader in this space, to develop and activate this plan to harmonize and innovate all outbound communications," said DPTW chief external affairs officer Juan C. Mendieta.


The Brandman Agency picks up Graubunden Tourism, an area that is one of Switzerland’s most visited destinations. Brandman will be responsible for introducing Graubunden and its hospitality partners to the US media through a targeted campaign of media outreach, media missions and hosted press trips, The largest region in Switzerland, Graubunden makes up almost 20 percent of the country’s total land area and features Michelin-starred dining, world-class spas, nature adventures, and luxury experiences. “We are thrilled to begin working with The Brandman Agency to continue to tell the stories of our diverse and dynamic region,” said Graubunden Tourism head of business development Tamara Löffel-Jäger.


AdvisIRy Partners is named investor relations and communications firm for Latham Group, Inc., the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia and New Zealand. The agency will work with Latham founding partner Lynn Morgen, partner Eric Prouty and senior director Vicky Nakhla on investor relations strategies, messaging and outreach. “We are pleased to bring AdvisIRy Partners on board to help us communicate our investment story and build our investor brand,” said Latham Group president and CEO Scott Rajeski.