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The Weinbach Group is selected to handle marketing communications, including PR and creative campaign development, for the Miami-Dade County Department of Transportation and Public Works, which operates the 15th largest public transit system in the U.S. and the largest transit agency in Florida. The firm will promote DPTW’s system, including the launch of new bus routes, new transportation infrastructure, and novel public works projects, like the Underline, a 10-mile linear park and trail that runs under Metrorail's elevated tracks. Among its first tasks, Weinbach will develop a comprehensive, strategic communications plan to help the Department effectively disseminate information to its diverse audiences and to promote departmental assets within the public transit system. “We are pleased to partner with The Weinbach Group, a proven leader in this space, to develop and activate this plan to harmonize and innovate all outbound communications," said DPTW chief external affairs officer Juan C. Mendieta.
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The Brandman Agency picks up Graubunden Tourism, an area that is one of Switzerland’s most visited destinations. Brandman will be responsible for introducing Graubunden and its hospitality partners to the US media through a targeted campaign of media outreach, media missions and hosted press trips, The largest region in Switzerland, Graubunden makes up almost 20 percent of the country’s total land area and features Michelin-starred dining, world-class spas, nature adventures, and luxury experiences. “We are thrilled to begin working with The Brandman Agency to continue to tell the stories of our diverse and dynamic region,” said Graubunden Tourism head of business development Tamara Löffel-Jäger.
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AdvisIRy Partners is named investor relations and communications firm for Latham Group, Inc., the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia and New Zealand. The agency will work with Latham founding partner Lynn Morgen, partner Eric Prouty and senior director Vicky Nakhla on investor relations strategies, messaging and outreach. “We are pleased to bring AdvisIRy Partners on board to help us communicate our investment story and build our investor brand,” said Latham Group president and CEO Scott Rajeski.
Padilla has been selected by the University of Virginia to lead digital marketing services for talent recruitment at UVA Health... Ruder Finn adds Carter's, Sweet Loren's and Vytalogy Wellness to the roster of its brand experience practice... Red Lorry Yellow Lorry is named U.S. PR agency of record for AI orchestration system Centrical.
Finn Partners will promote the Alzheimer's and Parkinson's Diseases and Related Disorders (AD/PD) international conference slated March 16-20 in Barcelona and online as a hybrid event.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
