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FleishmanHillard has signed on to provide PR services in the US to promote the United Arab Emirates participation in the 54th World Economic Forum set for Davos from Jan. 15-19.
The Omnicom unit will focus on the UAE pavilion activities in Davos, distributing press releases, background information and coordinating interviews and briefings for journalists.
The effort, which is budgeted at $45K, is intended to boost the reputation of the UAE rather than influencing US policy.
FH’s contract is with the UAE’s government’s media office. It covers the period from Nov. 17 to Feb. 15.
Former Georgia Republican Congressman Tom Graves is representing the Islamic Republic of Pakistan, positioning the country as a reliable partner with the US.
Bridges Partners is running an influencer campaign on behalf of Israel to promote the cultural interchange between it and the US.
San Diego’s Show Faith by Works is spreading pro-Israel messaging to Christian groups in the western US on behalf of the country’s Ministry of Foreign Affairs.
KNP Communications has lined up a contract to provide media training to members of Canada’s US embassy.
The firm of Donald Trump’s former campaign manager Brad Parscale has a four-month $6M agreement for strategic communications and media services in support of Havas Media’s engagement by Israel to develop a nationwide campaign in the US to combat antisemitism.
