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FleishmanHillard has signed on to provide PR services in the US to promote the United Arab Emirates participation in the 54th World Economic Forum set for Davos from Jan. 15-19.
The Omnicom unit will focus on the UAE pavilion activities in Davos, distributing press releases, background information and coordinating interviews and briefings for journalists.
The effort, which is budgeted at $45K, is intended to boost the reputation of the UAE rather than influencing US policy.
FH’s contract is with the UAE’s government’s media office. It covers the period from Nov. 17 to Feb. 15.
Havas Media Germany has hired Piro Inc. to further the digital push of the Israel Government Advertising Agency to sway US public opinion.
Hogan Lovells has signed a $100K monthly pact to represent Venezuela’s Ministry of Economy and Finance, and its Washington embassy.
Liberia has agreed to pay a $100K monthly retainer to Ballard Partners for counsel on how to improve its relations with the US.
Romania has signed a $565K monthly contract with Eversheds Sutherland for strategic counsel and government relations activities.
The Taipei Economic and Cultural Representative Office has enlisted Checkmate Government Relations for strategic counsel under a six-month pact worth $300K.
