FleishmanHillard has signed on to provide PR services in the US to promote the United Arab Emirates participation in the 54th World Economic Forum set for Davos from Jan. 15-19.

The Omnicom unit will focus on the UAE pavilion activities in Davos, distributing press releases, background information and coordinating interviews and briefings for journalists.

The effort, which is budgeted at $45K, is intended to boost the reputation of the UAE rather than influencing US policy.

FH’s contract is with the UAE’s government’s media office. It covers the period from Nov. 17 to Feb. 15.