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FleishmanHillard has signed on to provide PR services in the US to promote the United Arab Emirates participation in the 54th World Economic Forum set for Davos from Jan. 15-19.
The Omnicom unit will focus on the UAE pavilion activities in Davos, distributing press releases, background information and coordinating interviews and briefings for journalists.
The effort, which is budgeted at $45K, is intended to boost the reputation of the UAE rather than influencing US policy.
FH’s contract is with the UAE’s government’s media office. It covers the period from Nov. 17 to Feb. 15.
Cogent Strategies has signed on to support the European Union’s social media push to promote its policies and messages to the American public.
FGS Global has updated its public diplomacy and communications contract with the embassy of the United Arab Emirates, showing $5.6M in fees through 2006.
Impact Management Group, which is headed by Republican operative Terry Benham, works to build US support for Ukraine.
Rational 360 has ironed out its six-month $1.2M contract with Saudi Arabia’s Public Investment Fund to position it as a “sophisticated global investment fund.”
APCO has signed on to promote this month’s visit of Ahmed Al Khateeb, head of Saudi Arabia’s Ministry of Tourism, to the US.
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