Crowe PR is selected to represent Trace Minerals, which formulates and develops health supplements that help people achieve and maintain the ideal level of trace minerals in their bodies. The agency will focus on increasing consumer awareness, emphasizing the importance of trace minerals and the brand through media relations, thought leadership and influencer marketing initiatives. The company’s products are available through such major retailers such as Amazon, Whole Foods, Sprouts, Kroger and GNC. “We’re confident our partnership with Crowe PR will help us reach and educate more on the importance of trace minerals for optimal health,” said Trace Minerals VP of public relations and events Scott Boyson.
IMAGINE PR is appointed as North American public relations representative for Cape of Senses, a spa hideaway located 600 feet above Italy’s Lake Garda. IMAGINE PR will be providing integrated public relations, digital marketing and brand partnerships, among other services. Specific areas include: strategic communications counsel, travel recovery services, media relations, event planning and execution, social media content and strategy, and influencer connections. The company will also lead media familiarization trips and tours. The 55-suite, family-owned property, which opened in July, features private pools, jacuzzis and free-standing bathtubs in addition to wellbeing rooms, sunbathing and lounge areas, and rooftop terraces.
William Mills Agency picks up lending-as-a-service provider Epic River. Founded in 2005, Epic River provides solutions that streamline the lending process for banks and credit unions, small businesses, healthcare providers and patients. “These financial institutions not only gain an end-to-end digital lending platform but can also grow their portfolio with high-quality loans, ensure providers receive immediate funding and grant affordable payments to patients in need – a win for all,” said Jeff Grobaski, founder and CEO, Epic River. “We look forward to working with William Mills Agency to amplify this message and ensure it reaches those who could benefit.”