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Crowe PR is selected to represent Trace Minerals, which formulates and develops health supplements that help people achieve and maintain the ideal level of trace minerals in their bodies. The agency will focus on increasing consumer awareness, emphasizing the importance of trace minerals and the brand through media relations, thought leadership and influencer marketing initiatives. The company’s products are available through such major retailers such as Amazon, Whole Foods, Sprouts, Kroger and GNC. “We’re confident our partnership with Crowe PR will help us reach and educate more on the importance of trace minerals for optimal health,” said Trace Minerals VP of public relations and events Scott Boyson.
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IMAGINE PR is appointed as North American public relations representative for Cape of Senses, a spa hideaway located 600 feet above Italy’s Lake Garda. IMAGINE PR will be providing integrated public relations, digital marketing and brand partnerships, among other services. Specific areas include: strategic communications counsel, travel recovery services, media relations, event planning and execution, social media content and strategy, and influencer connections. The company will also lead media familiarization trips and tours. The 55-suite, family-owned property, which opened in July, features private pools, jacuzzis and free-standing bathtubs in addition to wellbeing rooms, sunbathing and lounge areas, and rooftop terraces.
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William Mills Agency picks up lending-as-a-service provider Epic River. Founded in 2005, Epic River provides solutions that streamline the lending process for banks and credit unions, small businesses, healthcare providers and patients. “These financial institutions not only gain an end-to-end digital lending platform but can also grow their portfolio with high-quality loans, ensure providers receive immediate funding and grant affordable payments to patients in need – a win for all,” said Jeff Grobaski, founder and CEO, Epic River. “We look forward to working with William Mills Agency to amplify this message and ensure it reaches those who could benefit.”
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
