Saudi Miami

FleishmanHillard is lined up to promote Saudi Arabia’s Future Investment Initiative Institute in connection with its Priority Summit set for Miami Beach from February 23-24.

Headquartered in Riyadh, FII focuses on areas such as AI, robotics, education, healthcare and sustainability.

The Miami Beach summit is to serve as a platform for global leaders, investors, CEOs, entrepreneurs, scientists, cultural figures, media and FII Institute members.

It is themed “On the Edge of a New Frontier" and has strategic partners such as PepsiCo, State Street Corp., Softbank Vision Fund, HSBC, Aramco and NEOM (Saudi Arabia’s city-of-the-future project).

FH is to develop and facilitate media opportunities for FII including potential contacts for its spokesperson and securing interviews, briefings and commentary platforms.

Its letter of agreement with the Saudis requires the PR firm to station two staffers on-site in Miami for five days and five more team members there for two days. The Omnicom unit also will do post-event follow-ups to drive additional coverage.

FH bills FII up to $565 per hour (senior VPs), and $90 hourly (interns) up to a maximum fee of $145K. The work began Jan. 19 and runs through March.

FH’s nine-member team includes SVPs Amy Rosen, Matthew Rose and Colin Hart; and VPs Ivy Diederichs and Chelsie Kumar.