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FleishmanHillard is lined up to promote Saudi Arabia’s Future Investment Initiative Institute in connection with its Priority Summit set for Miami Beach from February 23-24.
Headquartered in Riyadh, FII focuses on areas such as AI, robotics, education, healthcare and sustainability.
The Miami Beach summit is to serve as a platform for global leaders, investors, CEOs, entrepreneurs, scientists, cultural figures, media and FII Institute members.
It is themed “On the Edge of a New Frontier" and has strategic partners such as PepsiCo, State Street Corp., Softbank Vision Fund, HSBC, Aramco and NEOM (Saudi Arabia’s city-of-the-future project).
FH is to develop and facilitate media opportunities for FII including potential contacts for its spokesperson and securing interviews, briefings and commentary platforms.
Its letter of agreement with the Saudis requires the PR firm to station two staffers on-site in Miami for five days and five more team members there for two days. The Omnicom unit also will do post-event follow-ups to drive additional coverage.
FH bills FII up to $565 per hour (senior VPs), and $90 hourly (interns) up to a maximum fee of $145K. The work began Jan. 19 and runs through March.
FH’s nine-member team includes SVPs Amy Rosen, Matthew Rose and Colin Hart; and VPs Ivy Diederichs and Chelsie Kumar.
Arnold & Porter Kaye Scholer is helping the Embassy of Uzbekistan's efforts to attract increased trade and investment in Central Asia’s most populous country.
Cornerstone Government Affairs has signed a six-month agreement to represent Taipei Economic and Cultural Representative Office in the US.
Florida’s Corvus Strategic Partners has signed to represent the interests of Colombia regarding its relations with the US.
Gunster Strategies Worldwide is representing the interests of the Chagossian Government in Exile, which opposes the planned UK transfer of the sovereignty of the Chagos Archipelago, which hosts the joint UK/US military base, to Mauritius.
Brownstein Hyatt Farber Schreck has inked a six-month agreement with NATO-member Iceland to provide strategic advice on how to navigate engagements with the US government.
