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FleishmanHillard is lined up to promote Saudi Arabia’s Future Investment Initiative Institute in connection with its Priority Summit set for Miami Beach from February 23-24.
Headquartered in Riyadh, FII focuses on areas such as AI, robotics, education, healthcare and sustainability.
The Miami Beach summit is to serve as a platform for global leaders, investors, CEOs, entrepreneurs, scientists, cultural figures, media and FII Institute members.
It is themed “On the Edge of a New Frontier" and has strategic partners such as PepsiCo, State Street Corp., Softbank Vision Fund, HSBC, Aramco and NEOM (Saudi Arabia’s city-of-the-future project).
FH is to develop and facilitate media opportunities for FII including potential contacts for its spokesperson and securing interviews, briefings and commentary platforms.
Its letter of agreement with the Saudis requires the PR firm to station two staffers on-site in Miami for five days and five more team members there for two days. The Omnicom unit also will do post-event follow-ups to drive additional coverage.
FH bills FII up to $565 per hour (senior VPs), and $90 hourly (interns) up to a maximum fee of $145K. The work began Jan. 19 and runs through March.
FH’s nine-member team includes SVPs Amy Rosen, Matthew Rose and Colin Hart; and VPs Ivy Diederichs and Chelsie Kumar.
Cogent Strategies has signed on to support the European Union’s social media push to promote its policies and messages to the American public.
FGS Global has updated its public diplomacy and communications contract with the embassy of the United Arab Emirates, showing $5.6M in fees through 2006.
Impact Management Group, which is headed by Republican operative Terry Benham, works to build US support for Ukraine.
Rational 360 has ironed out its six-month $1.2M contract with Saudi Arabia’s Public Investment Fund to position it as a “sophisticated global investment fund.”
APCO has signed on to promote this month’s visit of Ahmed Al Khateeb, head of Saudi Arabia’s Ministry of Tourism, to the US.
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