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Coyne Public Relations is named agency of record for the Scenic Group, which includes Emerald Cruises and Scenic Luxury Cruises & Tours. Coyne PR will collaborate with its Worldcom PR Group partners, Communications CASACOM, Inc. in Canada and Arvizu Comunicación Corporativa in LATAM, to amplify consumer awareness and affinity for Scenic Group’s luxury cruise and tour experiences in the US, Canada, and LATAM regions. The scope of work will include media relations, brand positioning, and digital storytelling. "Coyne PR stood out to us not only for their remarkable track record in public relations but also for their deep understanding and innovative approach within the luxury travel industry,” said Scenic Group USA’s VP of marketing, Robert Castro. “Their ability to connect brands with the right audiences in meaningful ways set them apart from the other agencies participating in the RFP.”
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Violet PR has been selected to represent the Sugar Land Office of Economic Development. The agency will develop and execute an integrated marketing program, leveraging media relations, digital media and site selection expertise, to raise the profile of Sugar Land, TX, as a location for business investment. The effort will highlight Sugar Land’s new developments and key sectors, including life sciences and manufacturing. The city, 20 minutes southwest of downtown Houston, boasts 8.9 million square feet of industrial property, 8 million square feet of retail and 7.9 million square feet of office real estate. “We believe that Violet PR's expertise will play a crucial role in showcasing Sugar Land's strengths, attracting investment, and fostering growth within our community,” said Alba Pennate-Johnson, assistant director of economic development and tourism for the Sugar Land Economic Development Office.
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Kindred PR signs on as official agency of record for Empower Your Mind Therapy, a private psychotherapy practice dedicated to supporting teen and adult mental health. The collaboration will focus on building brand awareness, fostering community engagement and showcasing the practice's evidence-based approach to mental health care. Kindred PR’s services will include targeted media outreach, strategic online marketing campaigns and impactful storytelling. "Their expertise in mental health marketing and passion for making a positive impact align seamlessly with our mission to provide compassionate and effective mental health services,” said EYMT executive director and owner Alyssa Mairanz.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
