Coyne Public Relations is named agency of record for the Scenic Group, which includes Emerald Cruises and Scenic Luxury Cruises & Tours. Coyne PR will collaborate with its Worldcom PR Group partners, Communications CASACOM, Inc. in Canada and Arvizu Comunicación Corporativa in LATAM, to amplify consumer awareness and affinity for Scenic Group’s luxury cruise and tour experiences in the US, Canada, and LATAM regions. The scope of work will include media relations, brand positioning, and digital storytelling. "Coyne PR stood out to us not only for their remarkable track record in public relations but also for their deep understanding and innovative approach within the luxury travel industry,” said Scenic Group USA’s VP of marketing, Robert Castro. “Their ability to connect brands with the right audiences in meaningful ways set them apart from the other agencies participating in the RFP.”


Violet PR has been selected to represent the Sugar Land Office of Economic Development. The agency will develop and execute an integrated marketing program, leveraging media relations, digital media and site selection expertise, to raise the profile of Sugar Land, TX, as a location for business investment. The effort will highlight Sugar Land’s new developments and key sectors, including life sciences and manufacturing. The city, 20 minutes southwest of downtown Houston, boasts 8.9 million square feet of industrial property, 8 million square feet of retail and 7.9 million square feet of office real estate. “We believe that Violet PR's expertise will play a crucial role in showcasing Sugar Land's strengths, attracting investment, and fostering growth within our community,” said Alba Pennate-Johnson, assistant director of economic development and tourism for the Sugar Land Economic Development Office.


Kindred PR signs on as official agency of record for Empower Your Mind Therapy, a private psychotherapy practice dedicated to supporting teen and adult mental health. The collaboration will focus on building brand awareness, fostering community engagement and showcasing the practice's evidence-based approach to mental health care. Kindred PR’s services will include targeted media outreach, strategic online marketing campaigns and impactful storytelling. "Their expertise in mental health marketing and passion for making a positive impact align seamlessly with our mission to provide compassionate and effective mental health services,” said EYMT executive director and owner Alyssa Mairanz.