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Uproar PR partners with MerlinTPS, which develops technology for assured position, navigation and timing (A-PNT) that supplements GPS across critical infrastructure use cases. Uproar PR will leverage its extensive work with advanced technology companies to support MerlinTPS’ goal of increasing awareness nationwide. MerlinTPS uses signals of opportunity from broadcast radio waves to triangulate the precise locations of a remote device, with accuracy at GPS levels and timing discipline to the nanosecond level. “We’re looking to partner with a microchip manufacturer to implement our A-PNT technology onto their hardware so that it’s accessible and easily deployable to address the needs of supporting verticals such as the power grid, drones, auto, military, and 5G, among others. With Uproar, we’ll gain the awareness needed to help us achieve that,” said MerlinTPS CEO Christian Kotscher.
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RG2 Communications picks up Parisian boutique hotel Maison Proust. RG2’s scope of work for the property incudes international PR (mainly North America, UK and Europe), press hosting, storyboard development and influencer engagement, as well as copy and creative writing. The hotel’s 23 rooms and suites each pay tribute to an influential personality in the world of author Marcel Proust. Maison Proust also features a bar, library, winter garden, spa and swimming pool.
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PowerVue Marketing re-ups its agency of record relationship with Madison RV & Golf Resort. The agency will continue to oversee all marketing, advertising and promotional projects for the northern Florida property. PowerVue Marketing will also be tasked with introducing new strategies to attract luxury RV owners from across the United States to the resort. “Their marketing strategies have helped us grow beyond what we forecasted so far, and we look forward to even more in the future,” said F. Brian Faircloth, owner of Madison RV & Golf Resort.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
