Brookline PR, a Calgary-headquartered boutique PR shop, signs on to work with Cinim, a charity dedicated to fostering evidence-based mental health programs for happier and more fulfilling lives. Cinim is part of a new digital series, In Pursuit of Wellness, presented by Global Wellness Institute and produced by BBC StoryWorks Commercial Productions. Brookline was tapped to run a traditional media relations campaign and build out a cohesive content calendar for social media to raise awareness for the video series and Cinim's involvement. The agency will also be supporting clean energy company Triple Point Resource with indigenous relations, brand awareness, community and stakeholder relations and media relations support on a national scale, and the grand opening of the Chief Aranazhi School, which is located in the Alexis Nakota Sioux Nation.


Leach Advisors signs on with Parker Poe Adams & Bernstein LLP to provide brand identity services for the law firm’s “Business Expansion & Location Solutions” practice group, which advises domestic and international companies on all aspects of economic development and foreign direct investment. Leach Advisors’ services will include research, stakeholder interviews, logo design and tagline development as well as creative services to produce sales and marketing collateral for the BELS practice group. Finn Winterson, art director at Leach Advisors, will lead the agency’s brand identity and creative services team for the account.


Jennifer Bett Communications is named media relations and affiliate marketing services agency of record for Tecovas, the Austin-based western footwear, apparel and accessories brand. JBC will oversee business, consumer and product storytelling for the client. The agency’s efforts will put a spotlight on the heritage of Western culture through a modern lens, emphasizing the brand’s premium goods, enduring quality and timeless style. Tecovas launched in 2015, and has grown rapidly since its founding as the first digitally native western brand.


January Consulting and January Digital sign on as marketing strategy firm and digital agency of record for Sakara, a nutrition company delivering programs and supplements powered by whole-food ingredients. January Consulting will be partnering with the company to develop its marketing approach, while January Digital will be responsible for building, planning and executing Sakara Life's digital media across all channels. Sakara has an active loyal community, and the Sakara Life podcast is one of the leading wellness podcasts in the United States. "Bringing Sakara to more people and helping put people in control of their own health is the ultimate goal - and to do that, we need the strongest possible team," said Henry Davis, CEO of Sakara Life.