Nicole Cornish, CEO of Direct Impact grassroots operation, has shifted into the COO slot at Burson-Marsteller's US region, a new position.
Focusing on resource management/operations, Cornish will emphasize talent retention/recruitment.
She'll work closely with Michael Law, CEO of B-M/US.
Connie Partoyan, executive VP at DI for the past five years, is upped to the president post to oversee day-to-day activity, client service and business development.
B-M is evaluating CEO candidates at DI.
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