nicole cornishNicole Cornish, CEO of Direct Impact grassroots operation, has shifted into the COO slot at Burson-Marsteller's US region, a new position.

Focusing on resource management/operations, Cornish will emphasize talent retention/recruitment.

She'll work closely with Michael Law, CEO of B-M/US.

Connie Partoyan, executive VP at DI for the past five years, is upped to the president post to oversee day-to-day activity, client service and business development.

B-M is evaluating CEO candidates at DI.