The Government of Libya dropped its $1M one-year pact with Qorvis following an evaluation of the performance of the MSLGroup entity.
“Our current contract will continue through the end of May. We are in discussions regarding what support is needed beyond that,” a MSL spokesperson told O'Dwyer's.
The contract, which went into effect March 20, allowed either party to terminate the relationship with thirty days notice.
It called for CEO Michael Petruzzello's shop to "open channels of communication" through government relations and to organize meetings for Libyan officials, according to its contract.
The goal was to "ensure Libya's messages reach the White House, media, think tanks and Capitol Hill."
In abandoning the PR push, Libya's government decided that its position is a "complicated one for many PR companies to deal with,’’ according to the Libya Herald.
Since the death of strongman Col. Muammar Qaddafi four years ago, Libya has been in a state of chaos with warring factions struggling for control of the country's oil and combatting terrorists from the Islamic State.
Washington recognizes the group headquartered in Tobruk and Bayda as the legitimate ruler of Libya.
France's Publicis Groupe owns MSL.
Bridges Partners is running an influencer campaign on behalf of Israel to promote the cultural interchange between it and the US.
San Diego’s Show Faith by Works is spreading pro-Israel messaging to Christian groups in the western US on behalf of the country’s Ministry of Foreign Affairs.
KNP Communications has lined up a contract to provide media training to members of Canada’s US embassy.
The firm of Donald Trump’s former campaign manager Brad Parscale has a four-month $6M agreement for strategic communications and media services in support of Havas Media’s engagement by Israel to develop a nationwide campaign in the US to combat antisemitism.
Imperium Strategies has signed the Government of Turkey as a client for government relations services.
