The Netherlands Foreign Investment Agency has signed Development Counsellors International to a three-year integrated marketing program worth $25K per-month.
The New York-based firm will push the "Invest in Holland" brand carrying the "rolling out the orange carpet" theme to underscore the "warm welcome that North American investors find in the Netherlands," according to its contract.
The program calls for creation of a news bureau, organization of press trips, trade shows (Brooklyn, Philadelphia and Chicago), luncheons, small events ("Heineken Happy Hour,"), participation in social media (Twitter, Linked-In, website management) and digital advertising.
Dariel Curren, senior VP, heads the seven-member DCI team.
Under the contract, DCI agrees not to work for IDA Ireland and UK Trade & Investment or any other entities that NFIA considers competitors.
The Taipei Economic and Cultural Representative Office has enlisted Checkmate Government Relations for strategic counsel under a six-month pact worth $300K.
Danny O’Brien, who was Fox Corp. executive VP and head of government relations, has signed on to represent the Embassy of Qatar.
The London office of Burson Group has retained Finn Partners’ New York office to strengthen the visibility of Ras Al Khaimah, which is one of the United Arab Emirates.
Hogan Lovells has expanded its relationship with Ukraine to reflect the implementation of the 50/50 US-Ukrainian partnership to develop its critical minerals.
Brownstein Hyatt Farber Schreck has agreed to provide government relations and PA services to the Kingdom of Morocco.
