Procter & Gamble has earmarked five firms for various global PR duties among its myriad brands, following a review and companywide overhaul.
MSLGroup, Citizen Relations, DeVries Global, H+K Strategies, and MMK+, which includes Omnicom's Marina Maher Comms., Porter Novelli, Ketchum and FleishmanHillard, emerged from the process.
P&G has moved to consolidate its vast roster of brands, a bid that has included revmps of its PR, advertising, digital and media buying relationships over the past year under global brand officer Marc Pritchard. That has included sales (a $12.5B with Coty), mergers and discontinuations of brand names.
The company said its agency overall could reap as much as $500M in savings.
MSLGroup is owned by Publicis; Citizen Relations by BlueFocus; DeVries by Interpublic, and H+K by WPP.
Nicholas & Lence Communications handles PR for NYC Winter Outing... Burson is appointed to lead integrated communications for the Norwegian Seafood Council in Japan... McLean Media lands Lofty Pops, a Michigan-based handcrafted ice pop brand... Xhibition teams with Zambia Luxury Lodge Collection, a portfolio of luxury safari lodges.
Plus Communications, a well-connected Republican shop, signs a six-month pact to provide PR services to Israel’s Ministry of Finance.
Notified renews its exclusive partnership with Nasdaq... Marketing Maven is selected to lead messaging development and media outreach for KoreInside... Ripley PR, which works with clients in the skilled trades, B2B tech and manufacturing sectors, wins PR duties for ServiceForge.
Singer Associates Public Relations is now serving as chief point of contact for all media inquiries related to the San Francisco Police Officers Association... Mower grabs creative and strategy duties for Chervon, which produces power tools and outdoor power equipment... Jenerate PR signs Hana Hou by Hale Zen and Melissa Dyckman Interiors, two business that have recovered from the 2023 wildfire in Lahaina, Hawaii.
Praytell picks up US Soccer Federation, the official governing body of soccer in the U.S., as it gears up for the 2026 FIFA World Cup... Relevance International is delivering PR services for 700 Broadway, a new mixed-use project in Santa Monica... Feintuch Communications is engaged to support the in-house marketing team of Park Place Technologies and help the company expand its US PR efforts
